At a Glance
- Tasks: Lead menswear product development from concept to production, creating hero products that resonate with customers.
- Company: Join Legend London, a fast-growing menswear brand focused on modern essentials.
- Benefits: Competitive salary, bonus, and the chance to shape a global brand's future.
- Other info: Diverse and inclusive workplace with opportunities for personal and professional growth.
- Why this job: Make a real impact in a dynamic environment while driving growth and innovation.
- Qualifications: Experience in menswear product development and a strong commercial mindset required.
The predicted salary is between 60000 - 80000 £ per year.
We've partnered with fast-scaling menswear brand Legend London, who are now looking to secure a Head of Menswear Product to support the next phase of growth. We're looking for a highly commercial, product-led operator who understands how to build menswear products that genuinely scale within modern DTC.
Legend are looking for someone who understands:
- Product-market fit
- Customer psychology
- Fit and fabric
- Hero product development
- How product directly impacts growth, retention and brand positioning
If you've operated inside a scaling fashion or DTC apparel brand and enjoy building commercially successful products within fast-moving founder-led environments - this could be the role for you.
About Legend London: Legend London is one of the UK's fastest-growing menswear brands, built around premium everyday essentials designed for modern lifestyles. The brand has scaled rapidly through a combination of:
- Strong product
- eCommerce
- Performance marketing
- Highly effective social-first creative
With a growing global customer base and ambitious expansion plans, Legend are now entering the next stage of scale - focused on building category-defining menswear products that can continue driving growth internationally. Product sits at the centre of that strategy.
Role Overview: As Head of Menswear Product, you will lead the product direction across the brand — owning development from concept through to production. This is a highly commercial role focused on:
- Building hero products
- Improving fit and product quality
- Identifying scalable product opportunities
- Creating ranges that customers genuinely want to buy repeatedly
You'll work closely with leadership, creative and growth teams, helping shape the future direction of the brand through product. The role requires someone who combines:
- Strong product instinct
- Commercial awareness
- Deep understanding of menswear construction
- Holding the ability to execute quickly inside a scaling DTC environment
Main Responsibilities:
- Design & Product Creation: Bring creative input into the menswear range, supporting product ideas from concept through to launch. Work closely with the Founders and Product team to shape design direction across core and seasonal collections. Support product concepting, bringing newness, taste level and a clear menswear point of view into the range. Input into fabric, fit, colour, detail, silhouette, trims and finish. Identify gaps in the current product range and opportunities for improvement or category expansion. Translate customer insight, product performance and market trends into future product decisions. Help build collections that balance creativity, commerciality and scalability for the Legend customer.
- Product Development & Direction: Lead the development of commercially scalable menswear products. Drive product direction across key categories. Identify opportunities for new hero products and category expansion. Continuously improve and evolve existing bestsellers. Ensure all products align with the Legend customer and wider brand positioning.
- Fit, Fabric & Product Quality: Own fit development and product consistency across the range. Lead fittings, product reviews and wear testing. Select fabrics balancing quality, comfort, durability and commerciality. Drive improvements across construction, finish and overall product experience. Maintain high standards across all stages of development and production.
- Commercial Product Strategy: Analyse product performance and customer behaviour. Understand what drives conversion, retention and repeat purchase. Work closely with Growth and Ecommerce teams to align product with customer demand. Support margin optimisation without compromising product quality or brand perception. Help shape product decisions using both customer insight and commercial performance.
- Supplier & Production Management: Manage relationships with suppliers and factories. Oversee sampling, revisions and approvals. Support sourcing and production decisions. Ensure timelines, quality and commercial objectives are delivered effectively. Work closely with production partners to improve consistency and scalability.
- Cross-Functional Collaboration: Work closely with Creative, Growth and Ecommerce teams. Ensure product works effectively across ecommerce and paid media environments. Support campaign launches and key trading periods. Bring product insight into wider commercial and brand discussions.
Expectations:
- Highly commercial mindset
- Strong menswear product instinct
- Comfortable operating inside founder-led environments
- Able to balance creativity with scalability
- Strong attention to detail across fit, construction and finish
- High bias for action and execution
- Comfortable moving quickly and making decisions
Required Skills & Experience:
- Strong menswear product development experience
- Experience within fashion, apparel or DTC consumer brands
- Deep understanding of:
- Fit
- Fabrics
- Garment construction
- Sourcing
- Production
- Strong commercial awareness
- Experience managing suppliers and development processes
- Comfortable operating cross-functionally within scaling businesses
Bonus If You Have:
- Experience within fast-scaling DTC brands
- Exposure to performance-led ecommerce businesses
- Experience building globally scalable hero products
- Strong understanding of customer psychology within menswear
Salary & Benefits: Competitive base salary + bonus. London based. High-growth environment with genuine ownership. Opportunity to shape the future product direction of a scaling global brand.
If this sounds like you then hit apply or email Sam on sam@hypergrowthrec.co.uk to find out more! Legend London is committed to fostering a diverse and inclusive workplace. We welcome applications from all backgrounds and are dedicated to supporting every team member's success - let us know if you require any adjustments during the recruitment process.
Head of Menswear Design / Product – Legend London employer: HyperGrowth Recruitment
Legend London is an exceptional employer, offering a dynamic and fast-paced work environment that encourages creativity and innovation in menswear design. With a strong focus on employee growth and development, team members have the unique opportunity to shape the future of a rapidly scaling global brand while enjoying competitive salaries and bonuses. The inclusive culture at Legend London fosters collaboration across teams, ensuring that every voice is heard and valued, making it an ideal place for passionate individuals looking to make a meaningful impact in the fashion industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Menswear Design / Product – Legend London
✨Tip Number 1
Network like a pro! Reach out to people in the fashion and DTC space, especially those connected to Legend London. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show off your passion for menswear! When you get the chance to meet with hiring managers or during interviews, share your insights on current trends and how they relate to Legend's product strategy.
✨Tip Number 3
Prepare for those tricky questions! Think about how your experience aligns with their needs, especially around product-market fit and customer psychology. Be ready to discuss specific examples.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in being part of the Legend London team.
We think you need these skills to ace Head of Menswear Design / Product – Legend London
Some tips for your application 🫡
Show Your Passion for Menswear:When writing your application, let your love for menswear shine through! Share specific examples of how you've contributed to product development in the past and what excites you about the future of menswear. We want to see your enthusiasm!
Tailor Your CV and Cover Letter:Just like a well-fitted suit, your CV and cover letter should be tailored to the role. Highlight your relevant experience in DTC brands and product development, and make sure to align your skills with what Legend London is looking for. We appreciate a personal touch!
Be Data-Driven:In your application, don’t forget to mention any data or metrics that showcase your impact on previous projects. Whether it’s improving product quality or driving sales, we love seeing how your decisions have led to tangible results. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s the quickest way for us to see your application and get you into the process. Don’t miss out on this opportunity to join our team!
How to prepare for a job interview at HyperGrowth Recruitment
✨Know Your Product Inside Out
Before the interview, dive deep into Legend London's menswear products. Understand their fit, fabric choices, and what makes their hero products stand out. This knowledge will help you demonstrate your strong product instinct and commercial awareness during the discussion.
✨Showcase Your Commercial Mindset
Prepare to discuss how you've previously identified scalable product opportunities and driven growth in a DTC environment. Bring examples of how your product decisions have positively impacted conversion rates and customer retention, as this aligns perfectly with what Legend London is looking for.
✨Emphasise Cross-Functional Collaboration
Highlight your experience working with creative, growth, and ecommerce teams. Be ready to share specific instances where your collaboration led to successful product launches or improvements, showcasing your ability to operate effectively in a fast-paced, founder-led environment.
✨Be Ready to Discuss Trends and Insights
Stay updated on current menswear trends and customer psychology. During the interview, be prepared to translate market insights into actionable product strategies. This will show that you can not only create but also adapt products based on evolving customer needs.
