Graphic Designer

We've partnered with Cornish Seaweed Bath Co., one of the UK's most established natural wellbeing brands, who are now looking to hire a Graphic Designer to take ownership of creative across CRM, web, product imagery and wider brand campaigns. This is a brilliant opportunity for a talented DTC designer to join a fast-growing business, bringing consistency, structure and a strong design eye across every customer touchpoint.

About Cornish Seaweed Bath Co. Cornish Seaweed Bath Co. is a pioneering natural wellness brand inspired by the restorative power of the Cornish coast. Founded on the belief that nature provides some of the most effective ingredients for health and wellbeing, the brand creates award-winning haircare, skincare and wellbeing products powered by sustainably harvested seaweed and natural botanicals. With a loyal customer base and strong heritage within the natural beauty and wellness space, Cornish Seaweed Bath Co. continues to grow across DTC and retail channels, building a brand that combines efficacy, sustainability and a genuine connection to the natural world.

The Role As Graphic Designer, you'll take ownership of the day-to-day design output across CRM, web, product imagery and wider brand campaigns, ensuring every customer touchpoint feels consistent, considered and unmistakably Cornish Seaweed Bath Co. This is a hands-on role focused on improving the quality, consistency and efficiency of creative production. You’ll help establish the design foundations that support the brand as it scales, from typography, spacing and visual hierarchy through to product imagery standards, campaign templates and reusable design components. Working closely with the CRM and wider marketing team, you’ll create engaging, commercially effective designs that balance strong brand identity with a seamless customer experience. You’ll also have the freedom to bring your own creative ideas to the table, using customer behaviour and performance insights to continually improve design output.

Responsibilities

• CRM & Email Design
  • Take ownership of the design process for regular CRM campaigns, from initial concept through to final assets.
  • Work closely with the CRM lead to produce engaging, conversion-focused email creative.
  • Design hero imagery, promotional assets and supporting graphics for email campaigns.
  • Build and maintain reusable email templates and design components to improve campaign efficiency.
  • Support the creation and development of emails within Klaviyo or similar CRM platforms.
  • Ensure email creative balances strong visual design with clear messaging and commercial objectives.
• eCommerce & Website Creative
  • Design high-quality website assets across landing pages, product detail pages and wider eCommerce touchpoints.
  • Apply strong eCommerce design fundamentals to improve readability, clarity and the overall customer experience.
  • Establish consistent typography, heading hierarchy, spacing and CTA placement across digital assets.
  • Create mobile-first designs that communicate product benefits clearly and effectively.
  • Develop reusable design components and templates to improve consistency across the website.
  • Ensure creative remains aligned across email, website and wider marketing campaigns.
• Product Imagery & Brand Consistency
  • Take ownership of product imagery standards across digital channels.
  • Establish clear guidelines around image composition, product presentation, text overlays and visual consistency.
  • Ensure product imagery communicates key product benefits while maintaining a premium, recognisable brand identity.
  • Create and adapt product imagery for CRM, web, social and campaign activity.
  • Maintain consistency across typography, colour palettes, spacing and visual hierarchy.
  • Identify opportunities to improve existing creative and bring greater structure to the brand's visual identity.
• Campaign & Brand Creative
  • Develop cohesive creative concepts across seasonal campaigns, product launches and promotional activity.
  • Take ownership of the visual direction for key trading periods such as Black Friday.
  • Create consistent campaign assets across CRM, web and social.
  • Develop creative palettes, templates and visual systems that can be adapted across multiple channels.
  • Bring fresh creative ideas and concepts to the wider team, helping evolve the brand's visual identity.
  • Ensure every campaign maintains a consistent look and feel while supporting its commercial objectives.
• Design Systems & Creative Improvement
  • Build and improve reusable design systems, templates and processes to support faster, more consistent creative production.
  • Introduce greater structure across design workflows and establish clear creative standards.
  • Apply learnings from conversion rates, click-through rates, click maps and creative testing to improve future design output.
  • Proactively suggest new design ideas, layouts and creative approaches that can be tested.
  • Work collaboratively with internal teams to understand campaign objectives and translate them into effective creative.
  • Manage multiple design projects simultaneously, prioritising work based on business needs.
  • Continuously identify opportunities to improve creative quality, consistency and efficiency.

Requirements

• Previous experience as a Graphic Designer within a DTC, eCommerce or consumer brand.
• Strong portfolio demonstrating high-quality design across CRM, web, product imagery and digital campaigns.
• Excellent understanding of typography, visual hierarchy, spacing, layout and design consistency.
• Experience developing reusable design templates, components or systems that improve creative efficiency.
• Strong understanding of eCommerce design fundamentals and how creative influences the customer journey.
• Experience designing email campaigns, ideally using Klaviyo or a similar platform.
• Confident creating mobile-first designs across email, landing pages and product detail pages.
• Strong understanding of product imagery and how to present products effectively across digital channels.
• Commercial awareness, with an understanding of metrics such as CVR, CTR and customer behaviour.
• Ability to interpret creative performance insights and apply learnings to improve design.
• Comfortable taking ownership of creative projects from initial concept through to delivery.
• Proactive and confident bringing new creative ideas to the table.
• Highly organised, detail-oriented and comfortable managing multiple projects.
• Experience working within a fast-growing business where processes and structures are still being developed.
• Comfortable working independently within a fully remote team.

Desirable Experience

• Experience building and implementing emails directly within Klaviyo.
• Experience creating design systems or establishing brand guidelines within a growing business.
• Video editing experience for paid advertising and organic social.
• Experience producing short-form video content.
• Experience working across multiple DTC marketing channels.

Why Join?

• £40,000–£50,000 salary, dependent on experience.
• Fully remote working within the UK, with occasional in-person team events.
• Genuine ownership of design output across CRM, web and wider brand campaigns.
• Opportunity to establish the design foundations and systems for a growing DTC brand.
• Work closely with the CRM and marketing teams to improve creative consistency and customer experience.
• Join a fast‑growing business where your creative ideas can have a direct impact.
• High-autonomy role with the opportunity to introduce new processes, templates and ways of working.

Cornish Seaweed Bath Co. is committed to fostering a diverse and inclusive workplace. We welcome applications from all backgrounds and are dedicated to supporting every team member's success. Let us know if you require any adjustments during the recruitment process.