At a Glance
- Tasks: Create and edit engaging social media content, manage calendars, and support the Social Media Manager.
- Company: Join Abbott Lyon, a top UK jewellery brand known for personalised luxury pieces.
- Benefits: Enjoy a competitive salary, 10% bonus, hybrid work, and employee discounts.
- Other info: Flexible hours may be required, including weekends.
- Why this job: Be part of a fast-growing brand with a vibrant culture and opportunities for creativity and impact.
- Qualifications: Experience in social media, strong video editing skills, and a passion for creative content.
The predicted salary is between 28800 - 48000 £ per year.
We’ve teamed up with the fastest-growing jewellery brand in the UK, Abbott Lyon, who are now in the market to secure a Social Content Creator.
Abbott Lyon is already one of the fastest growing D2C brands in the UK, named on the 2023 list of 100 fastest-growing companies in the UK. Our brand has particular appeal to customers who want to buy uniquely personalised, high-quality, understated luxury jewellery and accessories for themselves or as gifts, for those moments that matter.
With a laser-sighted focus on our bullseye customer, Abbott Lyon has successfully disrupted the jewellery market and won market share from well-established competitors. Our core customer base sits in the UK however international development represents a huge opportunity for Abbott Lyon, and one we are determined to realise. With our sights firmly set on growing the business to £100M and beyond, this year’s plan sees significant investment in the talent and infrastructure required to achieve Abbott Lyon’s ambitious growth objectives.
- Own social content production; planning, shooting and editing social-first, iPhone shot content across; still life, self-shooting, model shoots, event content and ‘behind the scenes’ assets.
- Support the Social Media Manager in creating, planning and delivering social media plans across all social media channels.
- Maintain the social content calendar, organising visual assets, captions, and other materials for social media posts, ensuring that the posting schedule aligns with marketing campaigns and key events.
- Provide administrative support ensuring all tasks are completed in a timely and engaging manner including but not limited to community management, monitoring interactions and responding to comments.
- Own the creation of content briefs for external parties ensuring alignment with Abbott Lyon's TOV, brand aesthetic and overall objectives.
- Work closely with the Graphics team to brief in visual, written and graphic social-led assets using existing imagery.
- Work closely with the Copy Manager to ensure TOV across social assets is in line with the overarching brand approach.
- Ensure all social content adheres to the overarching social media strategy as set by the Head of Social.
- Conduct regular competitor research to ensure Abbott Lyon’s social media content strategy remains ahead of the competitive set.
- Proactively stay on top of all new emerging technologies, channels, tools and trends and assist in the execution of new initiatives to help grow the Abbott Lyon social fan base and increase engagement.
- Own reporting of all social media content regularly conducting performance analysis reporting on key metrics like engagement and reach, sharing insights with the rest of the team and proactively adapting future content based on these insights to achieve optimum performance.
- Create reactive social content with quick turnaround in relation to key events, social media trends, relevant celebrities and influencers that will resonate with our audience.
- Assist the Social Media Manager in developing the activity calendar for social media.
- Assist the Social Media Manager with any ad-hoc social tasks to support the team.
A genuine passion for social media marketing and the integral role it plays in a business.
A deep understanding of the social media landscape, the various platforms (LinkedIn, YouTube, TikTok, Pinterest, Facebook and Instagram) and trends within social.
A creative thinker who is passionate about developing new and engaging social ideas.
Great copywriting skills with an understanding of social-first language.
Experience planning, shooting and editing social-first, iPhone shot content (strong video editing skills essential).
Previous experience within a social media team.
Flexibility to work out of hours and on weekends when required.
Competitive salary and benefits package.
Opportunities for growth and development within a fast-growing company.
Employee discounts on Abbott Lyon products.
Abbott Lyon is committed to building and supporting a brilliant, diverse, and inclusive team as an equal opportunities employer.
StudySmarter Expert Advice🤫
We think this is how you could land Full-Time Content Creator with Video Editing Experience in Manchester
✨Tip Number 1
Familiarise yourself with Abbott Lyon's brand aesthetic and tone of voice. Spend some time exploring their social media channels to understand the type of content they produce and how they engage with their audience. This will help you tailor your approach and demonstrate your alignment with their brand during any discussions.
✨Tip Number 2
Showcase your video editing skills by creating a portfolio that highlights your best work. Include examples of social-first content that you've planned, shot, and edited, particularly using iPhone footage. This will give you an edge in demonstrating your practical experience and creativity.
✨Tip Number 3
Stay updated on the latest trends in social media and video content creation. Follow industry leaders and participate in relevant online communities. Being able to discuss current trends and how they could be applied to Abbott Lyon's strategy will show your enthusiasm and proactive nature.
✨Tip Number 4
Network with professionals in the social media and content creation space. Attend events or webinars related to social media marketing, and connect with others on platforms like LinkedIn. Building relationships can lead to valuable insights and potential referrals for the position at Abbott Lyon.
We think you need these skills to ace Full-Time Content Creator with Video Editing Experience in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in content creation and video editing. Focus on specific projects where you've planned, shot, and edited social-first content, especially using iPhone.
Craft a Compelling Cover Letter:In your cover letter, express your passion for social media marketing and how it aligns with Abbott Lyon's brand values. Mention your understanding of the social media landscape and any innovative ideas you have for their content strategy.
Showcase Your Work:Include links to your portfolio or examples of previous social media content you've created. Highlight any successful campaigns or metrics that demonstrate your impact in previous roles.
Research Abbott Lyon:Familiarise yourself with Abbott Lyon's brand, products, and social media presence. Understanding their target audience and current trends will help you tailor your application and show genuine interest in the role.
How to prepare for a job interview at HyperGrowth Recruitment
✨Showcase Your Video Editing Skills
Since the role requires strong video editing skills, be prepared to discuss your previous projects. Bring a portfolio or examples of your work that highlight your ability to create engaging social-first content.
✨Understand Abbott Lyon's Brand Aesthetic
Familiarise yourself with Abbott Lyon's products and their brand identity. During the interview, demonstrate how your creative ideas align with their aesthetic and how you can contribute to their social media strategy.
✨Be Ready for Creative Challenges
Expect to be asked about how you would handle specific scenarios, such as creating reactive content for trending events. Think of examples where you've successfully adapted content quickly in the past.
✨Discuss Your Social Media Knowledge
Show your understanding of various social media platforms and current trends. Be prepared to discuss how you would leverage these platforms to grow Abbott Lyon's audience and engagement.
