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- Tasks: Lead the development of a customer retention strategy and manage campaigns.
- Company: Join Nutrition Geeks, a fast-growing health brand making nutrition accessible to all.
- Benefits: Enjoy a competitive salary, uncapped bonuses, 30 days holiday, and free supplements.
- Why this job: Shape the future of customer retention in a dynamic startup with rapid growth potential.
- Qualifications: 2+ years in CRM roles, strong analytical skills, and a passion for health/wellness.
- Other info: Diverse team culture; adjustments available during recruitment.
The predicted salary is between 36000 - 60000 £ per year.
Rewarding salary + performance based bonus pool of £10,000 (uncapped) Luton – on site. Nutrition Geeks, one of the UK's fastest growing health & wellness brands is on the hunt for a CRM Manager to join our fast-scaling team.
Company Overview:
The Mission: Make high quality nutrition & supplements accessible & affordable to everyone. Founded in 2020, Nutrition Geeks is one of the fastest-growing CPG brands in the UK, on track to do nine figures revenue in 2025. Since our launch we’ve quickly gained a significant foothold in the UK supplements market, from being the top selling supplement brand on both TikTok Shop and Amazon UK, to a website that’s growing 2000% year over year and is now the largest sales channel. We’re now gearing up for our next level of growth as we build a team of A+ players to help cement Nutrition Geeks as a global leader in the health and supplement space.
About The Role:
Having successfully scaled through world class acquisition, we're now ready to elevate our retention function to the same level. This presents an extraordinary opportunity to build and shape a customer retention strategy from the ground up at Nutrition Geeks. As the first hire for retention, you will have the chance to make a transformational long-term impact to the business. For the right person, this represents a career-defining opportunity.
What you’ll do:
- Develop and implement an end to end retention strategy across email, SMS & direct mail to boost customer LTV
- Lead the launch of our subscription and affiliate programmes, taking full ownership from concept to implementation
- Collaborate closely with the design team to develop & execute an email campaign calendar designed to nurture, provide value and generate sales
- Optimise flows through continuous testing and data-driven improvements
- Write high-converting campaigns and analyse performance metrics to identify improvement opportunities
- Manage timely campaign scheduling, segmentation, list cleaning, and profile maintenance
- Collect high volumes of customer reviews and video testimonials to support acquisition efforts
- Gather customer feedback and insights using tools like KnoCommerce to guide business decisions
- Stay current with health and e-commerce CRM trends to keep our approach cutting-edge
- Own relationships with key tech providers for subscriptions, affiliates, SMS, and other retention tools
Skills You’ll Need:
- 2+ years of experience in CRM or retention roles, ideally in e-commerce (nutrition/wellness experience a bonus)
- Proven track record running end-to-end retention programmes for high-growth DTC brands
- Customer centric mindset
- Deep experience with Klaviyo & Shopify platforms
- Strong analytical skills with ability to dive deep into data for smarter decisions
- Excellent copywriting skills for crafting effective marketing messaging
- Ability to problem-solve & pivot quickly in a fast-paced startup environment
- Self-motivated with a proactive approach to identifying and solving problems
- A passion for health/wellness is a plus
Benefits:
- Competitive base salary + performance-based bonus pool of £10k (uncapped)
- 30 days holiday, including Bank Holidays
- Work with a tight-knit high performing team
- Private Healthcare
- Company Pension
- Free Nutrition Geeks supplements
- Rapid career growth opportunities as we scale globally
If this sounds like you, hit apply or email Sam at sam@hypergrowthrec.co.uk to find out more! Nutrition Geeks is all about building a diverse, driven team. We welcome all backgrounds and will support you through the recruitment process – let us know if you need adjustments.
CRM Manager - Nutrition Geeks employer: HyperGrowth Recruitment
Contact Detail:
HyperGrowth Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - Nutrition Geeks
✨Tip Number 1
Familiarise yourself with Nutrition Geeks' products and their unique selling points. Understanding what makes their supplements stand out will help you tailor your discussions during interviews and demonstrate your genuine interest in the brand.
✨Tip Number 2
Showcase your experience with CRM tools, especially Klaviyo and Shopify. Be prepared to discuss specific campaigns you've managed and the results achieved, as this will highlight your capability to contribute to their retention strategy.
✨Tip Number 3
Stay updated on the latest trends in health and wellness, particularly in e-commerce. Being knowledgeable about current market dynamics will allow you to engage in insightful conversations and position yourself as a forward-thinking candidate.
✨Tip Number 4
Prepare to discuss how you would approach building a customer retention strategy from scratch. Think about innovative ideas for email, SMS, and direct mail campaigns that could enhance customer lifetime value, as this aligns directly with the role's responsibilities.
We think you need these skills to ace CRM Manager - Nutrition Geeks
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the CRM Manager position at Nutrition Geeks. Tailor your application to highlight relevant experience in CRM and retention strategies.
Highlight Relevant Experience: In your CV and cover letter, emphasise your 2+ years of experience in CRM or retention roles, particularly in e-commerce. Mention any specific achievements related to customer retention and your familiarity with platforms like Klaviyo and Shopify.
Showcase Analytical Skills: Demonstrate your strong analytical skills by providing examples of how you've used data to drive decisions in previous roles. This could include metrics from past campaigns or insights gained from customer feedback.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your passion for health and wellness. Use this opportunity to express why you're excited about the chance to shape the customer retention strategy at Nutrition Geeks.
How to prepare for a job interview at HyperGrowth Recruitment
✨Showcase Your CRM Experience
Make sure to highlight your previous experience in CRM or retention roles, especially if you've worked in e-commerce. Be ready to discuss specific programmes you've run and the results they achieved.
✨Demonstrate Analytical Skills
Prepare to talk about how you've used data to drive decisions in past roles. Bring examples of how you've analysed performance metrics and made improvements based on your findings.
✨Emphasise Your Copywriting Skills
Since the role involves crafting effective marketing messaging, be prepared to showcase your copywriting abilities. You might even want to bring samples of successful campaigns you've created.
✨Express Your Passion for Health and Wellness
Nutrition Geeks values a passion for health and wellness. Share your personal interests or experiences related to nutrition, fitness, or wellness to connect with the company's mission.
