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- Tasks: Lead CRM strategy and create engaging customer journeys for COAT Paints.
- Company: Join the fastest-growing paint brand in the UK, COAT Paints.
- Benefits: Competitive salary, flexible hybrid working, and hefty discounts on COAT paint.
- Why this job: Make a real impact in a sustainable company while growing your career.
- Qualifications: 3-5 years in CRM or lifecycle marketing, expert in Klaviyo.
- Other info: Dynamic environment with opportunities for creativity and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Rewarding Salary + Benefits
Soho, London – Hybrid Full Time
We’ve teamed up with the exciting paint brand COAT Paints, who are now in the market to secure a CRM Manager!
About COAT
At COAT, we’re changing the paint game. COAT is the fastest-growing paint company in the UK, and we’re looking for brilliant people to join us. With a reimagined digital buying experience and sustainable, high-quality paint delivered the next day, we’re making it ridiculously easy for people to create spaces they’re proud of — for themselves and the planet. Backed by leading VCs and pioneering sustainability in our industry, we’re continuing to grow, setting new benchmarks and reinventing paint for a conscious generation of homeowners and designers.
About The Role
We’re looking for a CRM Manager to join the team! At COAT, we know a thing or two about brand and growth marketing. We’re looking for someone to own and scale our customer relationship marketing — building automated, data-driven journeys that convert our sample customers to loyal paint customers, drive repeat purchase, and make every customer feel part of the COAT community.
Key Responsibilities
- CRM Strategy & Execution
Lead COAT’s CRM strategy across D2C and Trade audiences — building out customer lifecycle campaigns that increase engagement, retention, and lifetime value. Own and optimise all Klaviyo flows and campaigns — from welcome and post-purchase journeys to win-back, review requests, and VIP programmes. Segment and personalise communication using behavioural, purchase, and demographic data. Collaborate with Marketing, E-com, and Creative teams to ensure content is always on-brand, relevant, and performance-focused. Report on CRM performance, delivering insight and recommendations to drive continual improvement.
- Customer Retention & Growth
Develop and deliver retention-focused campaigns that re-engage lapsed customers, convert sample customers and reward loyalty. Identify and test new opportunities to surprise and delight our community — from referral programs to exclusive events or early-access drops. Collaborate with the wider marketing team to ensure CRM aligns with paid, organic, and brand activity. Champion data hygiene and best practice across all customer data platforms, ensuring compliance with GDPR.
- Testing & Analytics
Analyse campaign performance and customer behaviour to inform targeting, messaging, and strategy. Run A/B tests across subject lines, creative, and frequency to optimise engagement and conversion. Present results and insights clearly to internal stakeholders, translating data into actionable plans.
Requirements
What You’ll Need
- 3–5 years’ experience in a CRM, retention, or lifecycle marketing role — ideally within a small, ambitious D2C e-commerce brand.
- Expert-level knowledge of Klaviyo — from flow logic and segmentation to reporting and troubleshooting.
- A strong grasp of email marketing best practice.
- Excellent analytical skills, comfortable interpreting data and building reports.
- Strong communication and copywriting ability, with a knack for nailing the COAT tone.
- Collaborative, organised, and comfortable juggling multiple projects in a fast-paced environment.
- A natural problem-solver who brings ideas, energy, and an experimental mindset to the table.
Nice to Have
- Experience with Shopify or similar eCommerce platforms.
- Some familiarity with data tools for deeper analysis.
- Previous experience working in a scale-up or startup environment.
Chances are, if you tick these boxes, you’re also creative, detail-oriented, and curious — qualities that will serve you well in our fast-moving, "solutions-not-problems" environment.
Benefits
- Competitive base salary + benefits
- Flexible hybrid working - Soho HQ 3-days per week, the rest remote.
- Hefty discount on COAT paint, flexible working culture, regular team events.
- 28 days plus bank holidays
- The opportunity to work in a high growth scale up!
- + much more!
If this sounds like you then hit apply or email Kyle on kyle@hypergrowthrec.co.uk to find out more!
CRM Manager - COAT Paints employer: HyperGrowth Recruitment
Contact Detail:
HyperGrowth Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - COAT Paints
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to COAT Paints. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Prepare a mini portfolio or case studies showcasing your CRM successes. When you get that interview, you’ll have tangible examples to impress them with.
✨Tip Number 3
Be ready to discuss data! COAT is all about data-driven decisions, so brush up on your analytical skills and be prepared to talk about how you've used data to drive customer engagement in the past.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the COAT community.
We think you need these skills to ace CRM Manager - COAT Paints
Some tips for your application 🫡
Show Your Passion for Paint: When you're writing your application, let your love for the paint industry shine through! Talk about why you’re excited about COAT Paints and how you can contribute to their mission of changing the paint game.
Tailor Your Experience: Make sure to highlight your relevant experience in CRM and lifecycle marketing. Use specific examples that demonstrate your skills with Klaviyo and how you've successfully driven customer engagement in previous roles.
Nail the Tone: COAT has a unique brand voice, so make sure your application reflects that tone. Be engaging and personable in your writing, showing that you can communicate effectively with their community.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to see your application and get you into the process!
How to prepare for a job interview at HyperGrowth Recruitment
✨Know Your CRM Inside Out
Make sure you brush up on your knowledge of Klaviyo and other CRM tools. Be ready to discuss how you've used these platforms in past roles, especially in building customer journeys and segmenting audiences. This will show that you're not just familiar with the tools but can leverage them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about specific campaigns you've run and the data behind them. Bring examples of A/B tests you've conducted and how you used the results to inform your strategies. This will demonstrate your ability to turn data into actionable insights, which is crucial for the role.
✨Emphasise Collaboration
Since the role involves working closely with marketing, e-commerce, and creative teams, be ready to share examples of successful collaborations. Highlight how you’ve worked with others to create engaging content or campaigns that align with brand goals. This shows you’re a team player who can thrive in a fast-paced environment.
✨Understand COAT's Brand and Values
Do your homework on COAT Paints and their mission to revolutionise the paint industry. Familiarise yourself with their tone and values, and think about how you can contribute to their community-focused approach. This will help you connect with the interviewers and show that you're genuinely interested in the company.
