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- Tasks: Lead CRM strategy and create engaging customer journeys for COAT Paints.
- Company: Join the fastest-growing paint brand in the UK, COAT Paints.
- Benefits: Enjoy a competitive salary, flexible working, and hefty discounts on paint.
- Why this job: Make a real impact in a sustainable company while growing your career.
- Qualifications: 3-5 years in CRM or lifecycle marketing, with Klaviyo expertise.
- Other info: Dynamic team culture with opportunities for creativity and innovation.
The predicted salary is between 36000 - 60000 £ per year.
We’ve teamed up with the exciting paint brand COAT Paints, who are now in the market to secure a CRM Manager!
About COAT: At COAT, we’re changing the paint game. COAT is the fastest-growing paint company in the UK, and we’re looking for brilliant people to join us. With a reimagined digital buying experience and sustainable, high-quality paint delivered the next day, we’re making it ridiculously easy for people to create spaces they’re proud of for themselves and the planet. Backed by leading VCs and pioneering sustainability in our industry, we’re continuing to grow, setting new benchmarks and reinventing paint for a conscious generation of homeowners and designers.
About The Role: We’re looking for a CRM Manager to join the team! At COAT, we know a thing or two about brand and growth marketing. We’re looking for someone to own and scale our customer relationship marketing building automated, data-driven journeys that convert our sample customers to loyal paint customers, drive repeat purchase, and make every customer feel part of the COAT community.
Key Responsibilities:
- CRM Strategy & Execution: Lead COAT’s CRM strategy across D2C and Trade audiences building out customer lifecycle campaigns that increase engagement, retention, and lifetime value. Own and optimise all Klaviyo flows and campaigns from welcome and post-purchase journeys to win-back, review requests, and VIP programmes. Segment and personalise communication using behavioural, purchase, and demographic data. Collaborate with Marketing, E-com, and Creative teams to ensure content is always on-brand, relevant, and performance-focused. Report on CRM performance, delivering insight and recommendations to drive continual improvement.
- Customer Retention & Growth: Develop and deliver retention-focused campaigns that re-engage lapsed customers, convert sample customers and reward loyalty. Identify and test new opportunities to surprise and delight our community from referral programs to exclusive events or early-access drops. Collaborate with the wider marketing team to ensure CRM aligns with paid, organic, and brand activity. Champion data hygiene and best practice across all customer data platforms, ensuring compliance with GDPR.
- Testing & Analytics: Analyse campaign performance and customer behaviour to inform targeting, messaging, and strategy. Run A/B tests across subject lines, creative, and frequency to optimise engagement and conversion. Present results and insights clearly to internal stakeholders, translating data into actionable plans.
Requirements:
What You’ll Need: 3-5 years experience in a CRM, retention, or lifecycle marketing role ideally within a small, ambitious D2C e-commerce brand. Expert-level knowledge of Klaviyo from flow logic and segmentation to reporting and troubleshooting. A strong grasp of email marketing best practice. Excellent analytical skills, comfortable interpreting data and building reports. Strong communication and copywriting ability, with a knack for nailing the COAT tone. Collaborative, organised, and comfortable juggling multiple projects in a fast-paced environment. A natural problem-solver who brings ideas, energy, and an experimental mindset to the table.
Nice to Have: Experience with Shopify or similar eCommerce platforms. Some familiarity with data tools for deeper analysis. Previous experience working in a scale-up or startup environment. Chances are, if you tick these boxes, you’re also creative, detail-oriented, and curious qualities that will serve you well in our fast-moving, solutions-not-problems environment.
Benefits:
- Competitive base salary + benefits
- Flexible hybrid working - Soho HQ 3-days per week, the rest remote.
- Hefty discount on COAT paint, flexible working culture, regular team events.
- 28 days plus bank holidays
- The opportunity to work in a high growth scale up!
If this sounds like you then hit apply or email Kyle on kyle@hypergrowthrec.co.uk to find out more!
CRM Manager - COAT Paints employer: HyperGrowth Recruitment
Contact Detail:
HyperGrowth Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - COAT Paints
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to COAT Paints. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! If you’ve got experience with Klaviyo or similar tools, create a mini-project or case study showcasing your expertise. This will not only impress but also demonstrate your proactive approach.
✨Tip Number 3
Tailor your pitch! When you get the chance to speak with someone from COAT, make sure to highlight how your experience aligns with their CRM strategy. Use their language and show you understand their mission.
✨Tip Number 4
Don’t forget to follow up! After any interaction, drop a quick thank-you email. It keeps you on their radar and shows your enthusiasm for the role. Plus, it’s a great way to reiterate your interest!
We think you need these skills to ace CRM Manager - COAT Paints
Some tips for your application 🫡
Show Your Passion for Paint: When you're writing your application, let your love for the paint industry shine through! Talk about why you’re excited about COAT Paints and how you can contribute to their mission of making painting easy and sustainable.
Tailor Your Experience: Make sure to highlight your relevant experience in CRM and lifecycle marketing. Use specific examples that demonstrate your expertise with Klaviyo and how you've successfully driven customer engagement in previous roles.
Nail the Tone: COAT has a unique brand voice, so make sure your application reflects that! Use a friendly and engaging tone that matches their vibe, showing that you understand their brand and can communicate effectively with their audience.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to see your application and get you into the process!
How to prepare for a job interview at HyperGrowth Recruitment
✨Know Your CRM Inside Out
Make sure you brush up on your knowledge of Klaviyo and other CRM tools. Be ready to discuss how you've used these platforms in the past, especially in terms of building automated customer journeys and segmenting audiences.
✨Showcase Your Analytical Skills
Prepare to talk about how you've analysed campaign performance and customer behaviour. Bring examples of A/B tests you've run and how those insights led to improved engagement or conversion rates.
✨Emphasise Collaboration
COAT values teamwork, so be ready to share experiences where you've collaborated with marketing, e-commerce, or creative teams. Highlight how you ensured that your CRM strategies aligned with broader marketing goals.
✨Bring Your Creative Ideas
Think of innovative retention strategies or campaigns that could surprise and delight COAT's community. Present these ideas during your interview to show your problem-solving skills and experimental mindset.
