Creative Strategist - Comma Football

We’ve partnered with Comma Football, a fast-growing premium football apparel brand, who are now looking to hire a Creative Strategist to own and scale their performance creative globally. This is a rare opportunity to take full ownership of paid creative for a brand with a deeply engaged community, heading into a huge growth phase in the lead-up to the 2026 World Cup.

At Comma Football, we’re not just making jerseys – we’re capturing the greatest moments in football and turning them into timeless, wearable pieces of history. Obsessed with detail, storytelling, and craft, Comma Football has built a loyal global community who value authenticity and design as much as performance. That same obsession now defines how the brand approaches growth marketing. Creative is treated as a performance engine: tested aggressively, analysed deeply, and scaled with intent. Every ad has a purpose. Every concept has a hypothesis. Nothing is accidental.

Comma Football are looking for a run-and-gun, direct-response Creative Strategist who can own creative performance end-to-end. You’ll sit at the intersection of creativity and analysis – living inside the ad accounts, identifying signals early, and translating performance data into clear, actionable creative direction. Working closely with designers, editors, creators, a content coordinator, and the founder, you’ll be trusted to operate independently with excellent creative judgement, high standards, and extreme pace.

Main Responsibilities

• Creative Performance Ownership: Own and manage a high-volume creative testing system across Meta and TikTok, ensuring creative is always moving and evolving.
• Creative Strategy & Testing: Develop, test, and scale performance creative with clear hypotheses – understanding why ads work, not just that they work.
• Creative Analysis: Analyse key performance metrics (CTR, hook rate, hold rate, ROAS, etc.) and turn insights into strong creative direction and iteration cycles.
• High-Volume Execution: Coordinate and brief 40+ core ads per week, maintaining quality, taste, and clarity at scale.
• Briefing & Collaboration: Brief designers, editors, and creators weekly on new hooks, angles, formats, and concepts, ensuring alignment on creative intent.
• Iteration & Scaling: Lead continuous test → learn → optimise → scale loops, expanding the creative surface area across personas, markets, and formats.
• Trend & Competitor Research: Stay ahead of platform trends, creative formats, and competitor activity to maintain an edge in performance creative.
• Brand & Taste Guardian: Maintain a high bar for creative judgement – ensuring all ads align with Comma Football’s premium brand, football culture, and storytelling DNA.

Key Skills & Experience

• 1+ years’ experience in creative strategy, performance creative, or paid social within a DTC brand (apparel, sports, or culture-led brands strongly preferred).
• Proven track record of scaling paid social creative for a DTC brand, ideally from 7 → 8 figures, with a clear understanding of what drives performance at scale.
• High intelligence, high energy, and high integrity – able to operate with ownership, pace, and sound judgement in a fast-moving environment.
• Exceptional creative judgement and taste – able to maintain a premium creative bar and avoid low-quality, generic performance ads. Prior hands-on experience as a designer or editor is highly desirable.
• Comfortable working at extreme creative volume, with the ability to brief, manage, and iterate on 40+ core ads per week without sacrificing quality.
• Strong analytical mindset with a hypothesis-led approach to testing – able to clearly articulate why one concept or variation outperformed another.
• Deep understanding of direct-response creative principles, including hooks, angles, formats, and how creative performance evolves across different stages of scale.
• Confident operating independently with minimal oversight, while collaborating effectively with designers, editors, creators, and founders.
• Genuine passion for football and football culture – you watch football regularly and instinctively understand its stories, moments, and emotional pull.

Why Join Comma Football

• Full ownership of creative performance with fast feedback loops.
• Direct collaboration with the founder and a small, elite team.
• Opportunity to shape creative strategy across multiple countries.
• Focus on one brand, not scattered clients.
• Fully remote, competitive salary, and a genuinely rare chance to do your best work at a defining moment in the brand’s journey.

If this sounds like you then hit apply or email Kyle on kyle@hypergrowthrec.co.uk to find out more!