Copywriter - Abbott Lyon

We’ve teamed up with the fastest-growing jewellery brand in the UK, Abbott Lyon, who are now in the market to secure a Copywriter. Abbott Lyon is already one of the fastest growing D2C brands in the UK, named on the 2023 list of 100 fastest-growing companies in the UK. Founded in 2015, Abbott Lyon’s customers love our range of affordable luxury products. Our brand has particular appeal to customers who want to buy uniquely personalised, high-quality, understated luxury jewellery and accessories for themselves or as gifts, for those moments that matter. With a laser-sighted focus on our bullseye customer, Abbott Lyon has successfully disrupted the jewellery market and won market share from well-established competitors. Our core customer base sits in the UK however international development represents a huge opportunity for Abbott Lyon, and one we are determined to realise. With our sights firmly set on growing the business to £100M and beyond, this year’s plan sees significant investment in the talent and infrastructure required to achieve Abbott Lyon’s ambitious growth objectives.

Role Overview: As a Copywriter at Abbott Lyon, you will be responsible for creating engaging, brand-aligned copy that resonates with our target audience across various marketing channels. From our website to CRM communications, social media, and other marketing materials, your copy will help bring our brand to life and elevate our storytelling in a way that connects with our customers on a personal level. You will play a key role in shaping the voice of Abbott Lyon and supporting our marketing campaigns and strategies, while ensuring all content speaks to the core values of quality, innovation, value and personalisation that define our brand. We want to elevate with editorial-like content where customers are truly immersed in the Abbott Lyon world.

Key Responsibilities:

• Website Copy: Create compelling copy for product descriptions, landing pages, blog posts, and other online content that aligns with the Abbott Lyon brand voice and engages our customers.
• CRM & Email Marketing: Write persuasive and on-brand copy for email campaigns, newsletters, and personalised customer communication that drives engagement and conversions.
• Social Media Content: Develop creative and engaging copy for our social media platforms (Instagram, Facebook, TikTok, etc.) that connects with our audience, promotes products, and supports brand storytelling.
• Brand Consistency: Ensure all written content across channels maintains consistency in tone, style, and messaging, aligning with Abbott Lyon’s brand identity.
• Customer-Centric Content: Understand our customer profile deeply and create copy that speaks to their values, desires, and emotions, while driving brand loyalty and sales.
• Collaborative Campaigns: Work closely with the marketing and product teams to develop copy that supports seasonal campaigns, product launches, and other key initiatives, keeping product USPs at the front and centre of the content.
• Innovation in Jewellery: Stay informed on the latest trends in jewellery and fashion, incorporating innovative ideas and product advancements into your copywriting to keep our messaging fresh and exciting.
• Performance-Driven Writing: Optimise copy for performance, ensuring that all content is designed to attract, engage, and convert, while also analysing the effectiveness of different copy strategies.

Skills & Experience:

• Proven experience as a marketing copywriter, ideally in fashion, jewellery, or lifestyle brands.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Strong understanding of digital marketing channels and copywriting for websites, email campaigns, and social media.
• A deep passion for personalised and meaningful jewellery, with the ability to translate product features into compelling stories that resonate with our audience.
• Knowledge of SEO best practices and experience writing for online platforms to increase search visibility.
• A creative mindset with the ability to think outside the box and bring fresh, innovative ideas to the table.
• Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
• Strong communication skills, with the ability to collaborate across teams to ensure consistent messaging.

What We Offer:

• Competitive salary and benefits package.
• A dynamic, inclusive, and collaborative work environment.
• Opportunities for growth and development within a fast-growing company.
• Employee discounts on Abbott Lyon products.
• A chance to make a significant impact on the future of the company and its people.

If this sounds like you then hit apply or email Kyle to find out more! Abbott Lyon is committed to building and supporting a brilliant, diverse, and inclusive team as an equal opportunities employer. We encourage applicants from all backgrounds to apply. If you require any adjustments during the recruitment process, please let us know how we can support you.