At a Glance
- Tasks: Lead menswear product development from concept to production, creating hero products that resonate with customers.
- Company: Join Legend London, a fast-growing menswear brand focused on premium everyday essentials.
- Benefits: Competitive salary, bonus, and the chance to shape a global brand's future.
- Other info: Collaborate with creative and growth teams in a supportive, inclusive workplace.
- Why this job: Make a real impact in a dynamic environment while driving growth and innovation.
- Qualifications: Experience in menswear product development and a strong commercial mindset required.
The predicted salary is between 60000 - 80000 £ per year.
We’ve partnered with fast-scaling menswear brand Legend London, who are now looking to secure a Head of Menswear Product to support the next phase of growth. We’re looking for a highly commercial, product-led operator who understands how to build menswear products that genuinely scale within modern DTC.
Legend are looking for someone who understands:
- Product-market fit
- Customer psychology
- Fit and fabric
- Hero product development
- How product directly impacts growth, retention and brand positioning
If you’ve operated inside a scaling fashion or DTC apparel brand and enjoy building commercially successful products within fast-moving founder-led environments - this could be the role for you.
About Legend London:
Legend London is one of the UK’s fastest-growing menswear brands, built around premium everyday essentials designed for modern lifestyles. The brand has scaled rapidly through a combination of:
- Strong product
- eCommerce
- Performance marketing
- Highly effective social-first creative
With a growing global customer base and ambitious expansion plans, Legend are now entering the next stage of scale - focused on building category-defining menswear products that can continue driving growth internationally. Product sits at the centre of that strategy.
Role Overview:
As Head of Menswear Product, you will lead the product direction across the brand — owning development from concept through to production. This is a highly commercial role focused on:
- Building hero products
- Improving fit and product quality
- Identifying scalable product opportunities
- Creating ranges that customers genuinely want to buy repeatedly
You’ll work closely with leadership, creative and growth teams, helping shape the future direction of the brand through product.
The role requires someone who combines:
- Strong product instinct
- Commercial awareness
- Deep understanding of menswear construction
- Holding the ability to execute quickly inside a scaling DTC environment
Main Responsibilities:
- Design & Product Creation: Bring creative input into the menswear range, supporting product ideas from concept through to launch. Work closely with the Founders and Product team to shape design direction across core and seasonal collections. Support product concepting, bringing newness, taste level and a clear menswear point of view into the range. Input into fabric, fit, colour, detail, silhouette, trims and finish. Identify gaps in the current product range and opportunities for improvement or category expansion. Translate customer insight, product performance and market trends into future product decisions. Help build collections that balance creativity, commerciality and scalability for the Legend customer.
- Product Development & Direction: Lead the development of commercially scalable menswear products. Drive product direction across key categories. Identify opportunities for new hero products and category expansion. Continuously improve and evolve existing bestsellers. Ensure all products align with the Legend customer and wider brand positioning.
- Fit, Fabric & Product Quality: Own fit development and product consistency across the range. Lead fittings, product reviews and wear testing. Select fabrics balancing quality, comfort, durability and commerciality. Drive improvements across construction, finish and overall product experience. Maintain high standards across all stages of development and production.
- Commercial Product Strategy: Analyse product performance and customer behaviour. Understand what drives conversion, retention and repeat purchase. Work closely with Growth and Ecommerce teams to align product with customer demand. Support margin optimisation without compromising product quality or brand perception. Help shape product decisions using both customer insight and commercial performance.
- Supplier & Production Management: Manage relationships with suppliers and factories. Oversee sampling, revisions and approvals. Support sourcing and production decisions. Ensure timelines, quality and commercial objectives are delivered effectively. Work closely with production partners to improve consistency and scalability.
- Cross-Functional Collaboration: Work closely with Creative, Growth and Ecommerce teams. Ensure product works effectively across ecommerce and paid media environments. Support campaign launches and key trading periods. Bring product insight into wider commercial and brand discussions.
Expectations:
- Highly commercial mindset
- Strong menswear product instinct
- Comfortable operating inside founder-led environments
- Able to balance creativity with scalability
- Strong attention to detail across fit, construction and finish
- High bias for action and execution
- Comfortable moving quickly and making decisions
Required Skills & Experience:
- Strong menswear product development experience
- Experience within fashion, apparel or DTC consumer brands
- Deep understanding of:
- Fit
- Fabrics
- Garment construction
- Sourcing
- Production
- Strong commercial awareness
- Experience managing suppliers and development processes
- Comfortable operating cross-functionally within scaling businesses
Bonus If You Have:
- Experience within fast-scaling DTC brands
- Exposure to performance-led ecommerce businesses
- Experience building globally scalable hero products
- Strong understanding of customer psychology within menswear
Salary & Benefits:
Competitive base salary + bonus. London based. High-growth environment with genuine ownership. Opportunity to shape the future product direction of a scaling global brand.
If this sounds like you then hit apply or email Sam on sam@hypergrowthrec.co.uk to find out more! Legend London is committed to fostering a diverse and inclusive workplace. We welcome applications from all backgrounds and are dedicated to supporting every team member’s success - let us know if you require any adjustments during the recruitment process.
Head of Menswear Design / Product - Legend London in City of London employer: HyperGrowth Recruitment
Legend London is an exceptional employer, offering a dynamic and fast-paced work environment that encourages creativity and innovation in menswear design. With a strong focus on employee growth and development, team members have the unique opportunity to shape the future of a rapidly expanding brand while enjoying competitive salaries and bonuses. The inclusive culture fosters collaboration across teams, ensuring that every voice is heard and valued as the company continues to scale internationally.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Menswear Design / Product - Legend London in City of London
✨Get Down to the Fashion Events
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We think you need these skills to ace Head of Menswear Design / Product - Legend London in City of London
Some tips for your application 🫡
Showcase Your Style:In the fashion-apparel industry, your personal style and understanding of current trends are crucial. Make sure your CV and cover letter reflect your unique fashion sense – use visuals if you can and highlight any fashion-related experiences or projects that show off your flair!
Highlight Relevant Experience:When you're applying for a full-time role, be sure to focus on any past roles or internships in fashion that’ve honed your skills. Whether that's working in retail, fashion design, or marketing, quantify your achievements and show how they relate to the role at HyperGrowth Recruitment.
Include a Strong Portfolio:An impressive portfolio is key in fashion! Make sure to include a link to your online portfolio in your CV, showcasing your best work, be it designs, campaigns, or styling projects. This is your chance to let your creativity shine and demonstrate your abilities to HyperGrowth Recruitment!
Craft a Standout Cover Letter:Use your cover letter to weave in your passion for fashion and the specific reasons you want to work at HyperGrowth Recruitment. Share your vision of how you'd contribute to their brand and why you're excited about their work. Tailoring this will make you stand out from the crowd!
How to prepare for a job interview at HyperGrowth Recruitment
✨Showcase Your Style Portfolio
For a role in the fashion-apparel industry, having a well-curated portfolio is essential. Ensure you include your best work that reflects your style and creativity, whether it's sketches, lookbooks, or completed designs. Be ready to discuss your design process and the inspirations behind your pieces!
✨Know the Latest Trends and Brands
Being well-versed in current fashion trends and influential brands can give you a leg up in the interview. Get familiar with what’s trending in the market and know your competitors. This shows your passion for the industry and helps you connect your work experience to current fashion trajectories.
✨Demonstrate Your Collaboration Skills
In a full-time fashion role, collaboration is key, whether you’re working with designers, marketers, or suppliers. Be prepared to share experiences where you successfully worked as part of a team or navigated challenges with colleagues. This will highlight your ability to adapt and thrive in a fast-paced environment.
✨Dress the Part
This might sound obvious, but in fashion, how you present yourself is part of your brand. Wear something that represents your personal style while still aligning with the company’s aesthetic. It’s a great way to show you understand the industry's essence and can embody the brand’s image!
