At a Glance
- Tasks: Drive performance marketing strategies and manage paid media campaigns for a premium jewellery brand.
- Company: Fast-growing DTC jewellery brand with a focus on high-intent customers.
- Benefits: Competitive salary, strong bonus incentives, and remote work flexibility.
- Other info: Opportunity for career growth and direct access to decision-makers.
- Why this job: Own your role, make impactful decisions, and see real results in a dynamic environment.
- Qualifications: Experience in DTC e-commerce, hands-on paid media management, and strong analytical skills.
The predicted salary is between 50000 - 60000 £ per year.
We're a premium DTC jewellery brand built on high‑intent customers and a product people genuinely care about. We're growing fast and we need someone who thrives in that environment, not someone who needs everything figured out before they get started. This role owns performance. That means setting the direction for paid media, holding agencies accountable, making creative calls rooted in data, running our affiliate programme, and working closely with our CRO agency to ensure the site is converting at the level our traffic deserves. This is not a role for someone who wants to coast. We move quickly, we expect clear thinking, and we want someone who is genuinely hungry to make an impact.
What You'll Own
- Paid Media (Meta + Google): You're hands‑on in platform, you understand how campaigns are built and run, not just how to read reports. You also set direction, challenge strategy, pressure‑test decisions, and hold the agency accountable to business‑level outcomes, not vanity metrics.
- Performance Analysis: You work in blended metrics: MER, CAC, contribution margin. You build clear views of what's working, what isn't, and what to do about it. You make decisions from data, you don't drown in it.
- Creative Strategy: You connect performance data to creative output. You identify the angles that are working and why, write sharp briefs, and collaborate with creative teams to test systematically. Familiarity with tools like Foreplay or similar creative research tools is a strong plus.
- Affiliate Programme: You run and manage this hands‑on. Outreach, onboarding, relationships, reporting. This is a growth priority and needs someone who can run it proactively.
- Site & CRO: You work with our CRO agency on Shopify improvements. PDP optimisation, UX, checkout flow. You don't need to code, but you need to have informed opinions and be able to brief changes clearly.
- Retention / CRM: You're a key stakeholder, not the executor. You understand the full customer lifecycle and ensure paid and owned channels are aligned.
- Team: This role may evolve to include line management as the team grows. We want someone who is open to that and can lead as well as do.
What We're Looking For
- Essential: DTC e‑commerce experience, whether in‑house or agency‑side managing DTC brands directly.
- Hands‑on paid media platform experience, you've built and managed campaigns in Meta and/or Google Ads, not just reviewed reports.
- Strong Shopify knowledge, you understand the platform deeply enough to have meaningful conversations with a CRO agency.
- Experience managing or directing external paid media agencies, you know how to get the best from them without micromanaging.
- Strong analytical ability, you're comfortable building your own views from raw data, not just reading dashboards someone else built.
- You connect performance data to creative decisions, you know what to brief and why.
Who you are:
- Ambitious, you want to grow with a company, not just do a job.
- Curious, you're always asking why something worked and how to do more of it.
- Hungry, you take initiative, you don't wait to be told.
- Comfortable in fast‑paced environments where things change quickly and priorities shift.
Advantageous:
- Experience with premium or lifestyle brands.
- Experience in non‑subscription DTC (one‑time purchase dynamics).
- GA4, Triple Whale, Northbeam, or similar attribution tools.
This Is Not For You If...
- Your experience is limited to executing within someone else's strategy, you want to own the thinking too.
- You're primarily a platform operator (ads manager) rather than a growth strategist.
- You're not comfortable with ambiguity or making calls with imperfect data.
- You measure success in platform metrics rather than business outcomes.
- You need a large team or heavy infrastructure to do your best work.
- You want a slow, steady, corporate environment, we move fast and expect you to keep up.
Why This Role
- Real ownership: set direction, make decisions, see the results.
- Fast‑growing company: we're scaling quickly and this role grows with it.
- Direct access to decision‑makers: no layers, no politics.
- Premium product: genuine customer loyalty and strong repeat rates.
- Competitive salary: £50,000-£60,000 with meaningful commercial exposure.
Performance Marketing Manager in Belfast employer: HyperGrowth Recruitment
Dylan Oaks is an exceptional employer for those seeking a dynamic and rewarding role in performance marketing. With a fast-paced work culture that encourages ownership and initiative, employees benefit from direct access to decision-makers and the opportunity to make a tangible impact on a premium DTC jewellery brand. The company prioritises employee growth, offering competitive salaries and a strong bonus incentive, making it an attractive place for ambitious individuals eager to thrive in a rapidly evolving environment.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager in Belfast
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend virtual events, and connect with potential colleagues on LinkedIn. You never know who might have a lead on that perfect Performance Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in performance marketing. Highlight your hands-on experience with paid media and how you've driven growth – this will make you stand out when chatting with hiring managers.
✨Tip Number 3
Be proactive! If you see a company you're keen on, don’t wait for them to post a job. Reach out directly, express your interest, and share how you can help them grow. This shows initiative and could land you an interview before the role is even advertised.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your approach to show how your skills align with our needs, especially in areas like data-driven decision-making and creative strategy.
We think you need these skills to ace Performance Marketing Manager in Belfast
Some tips for your application 🫡
Show Your Passion for Performance:When you're writing your application, let your enthusiasm for performance marketing shine through. We want to see that you're not just ticking boxes but genuinely excited about driving growth and making an impact in a fast-paced environment.
Be Data-Driven:Since this role is all about performance, make sure to highlight your analytical skills. Share specific examples of how you've used data to inform your decisions and drive results. We love candidates who can connect the dots between numbers and creative strategies!
Tailor Your Application:Don’t send a generic application! Take the time to tailor your CV and cover letter to reflect the skills and experiences that align with our job description. Show us that you understand what we’re looking for and how you fit into our vision.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets the attention it deserves. Plus, it shows us that you’re keen on joining our team!
How to prepare for a job interview at HyperGrowth Recruitment
✨Know Your Numbers
Make sure you’re comfortable discussing key performance metrics like MER, CAC, and contribution margin. Be ready to explain how you've used these metrics in past roles to drive decisions and improve performance.
✨Showcase Your Hands-On Experience
Prepare to discuss specific campaigns you've built and managed on platforms like Meta and Google Ads. Highlight your ability to not just read reports but to actively engage with the data and make strategic decisions based on it.
✨Connect Data to Creativity
Be ready to talk about how you’ve linked performance data to creative strategies in previous roles. Bring examples of how you’ve collaborated with creative teams to test and optimise campaigns based on insights.
✨Demonstrate Your Proactivity
This role requires someone who takes initiative. Share examples of how you've proactively managed affiliate programmes or CRO projects, and how you’ve navigated fast-paced environments to achieve results.
