Senior Manager, eCommerce & Digital Platforms in Manchester

Senior Manager, eCommerce & Digital Platforms – Hairburst

Hybrid – 2 days in Manchester per week

We’ve teamed up with the fast-growing hair care brand, Hairburst, who are now in the market to secure a Senior Manager, eCommerce & Digital Platforms to join the team.

Company Overview

At Hairburst, we believe in the importance of helping everybody achieve their healthiest, strongest, longest hair possible, with our specially formulated hair care vitamins and cosmetics.

Each Hairburst product is uniquely formulated using safe, natural and proven ingredients for healthy hair maintenance, with benefits that can be seen in as little as 90 days.

Hairburst is now an established 10-year-old brand, selling through its Shopify stores and more than 30,000 retailers globally. The business operates across nine international territories and continues to grow rapidly across DTC, retail and marketplaces.

Hairburst was launched by its founders in 2014 with just £4,000. After joining JD Sports in 2021, the founders bought the brand back in 2023 to build the company they always wanted to run. Today, more than one million customers have purchased from the brand, with major retail partners including Boots, Superdrug and Holland & Barrett.

Check out what they are doing here: https://www.hairburst.com/

Overview

This is not a traditional eCommerce trading role.

We’re not looking for someone who only manages promotions, updates products and reports on yesterday’s numbers.

We’re looking for someone who can own the DTC platform, connect the technology and data behind it, and turn commercial priorities into a digital roadmap that drives performance.

This role sits at the intersection of eCommerce, digital platforms and data. You’ll lead the DTC function, manage and develop an eCommerce Executive, and oversee specialist CRO and development agency support.

You’ll own Shopify and the wider DTC technology ecosystem, connecting systems across fulfilment, subscriptions, CRM, payments and analytics. You’ll ensure the infrastructure underneath the customer experience is stable, scalable and giving teams reliable information to make better decisions.

Hairburst operates across markets with very different behaviours. Subscription is highly developed in the UK, while customers across the Czech Republic, Romania, Slovakia and Hungary respond to different purchase journeys, promotions and payment mechanics. You’ll help create experiences that work locally while building a platform that scales globally.

Main Responsibilities

eCommerce Performance & Trading

• Own the DTC roadmap and its contribution to revenue, conversion, average order value and margin.
• Lead the eCommerce function while remaining close enough to the detail to step in when needed.
• Manage and develop the eCommerce Executive, creating clear ownership of day-to-day trade, site updates, processes and SOPs.
• Use customer and performance data to improve UX, merchandising, offers, subscription journeys and checkout by market.

CRO & Development

• Own the relationship with Hairburst’s CRO and development agency, ensuring external resource is focused on the strongest commercial opportunities.
• Build and prioritise a clear testing and development roadmap based on customer insight, performance data and business value.
• Challenge recommendations, interrogate estimates and agree clear hypotheses, measures and expected outcomes.
• Create fast feedback loops so the business understands what worked, what did not and what should happen next.

Digital Platforms & Integrations

• Act as the internal business owner for Shopify and the wider DTC technology stack.
• Partner with Operations and Finance on integrations across Shopify, Fulfil, payments, subscription platforms and other business systems.
• Ensure customer, product, order, inventory and financial data flows accurately and reliably between platforms.
• Translate commercial and operational requirements into clear technical solutions for internal and external partners.

DTC Data Foundations

• Take ownership of the quality and reliability of Hairburst’s eCommerce tracking, GA4, Shopify data and key digital events.
• Work closely with Data to define what the DTC team needs to measure and ensure the underlying information is accessible and trusted.
• Turn commercial questions into clear data requirements, helping teams make faster and better-informed decisions.
• Support Retention with the integrations, event tracking and customer data flows needed to deliver strong lifecycle performance.

Build for Scale

• Identify opportunities to automate processes, reduce manual work and simplify how teams operate across eCommerce, Operations, Finance, CRM and Data.
• Build scalable standards, ownership and documentation rather than becoming the person who executes everything personally.
• Ensure the DTC platform and wider stack can support Hairburst’s continued international growth and future brand portfolio.
• Bring teams together around one roadmap, shared priorities and clear commercial outcomes.

What We Are Looking For

• Experience across eCommerce or digital platforms, ideally within a DTC consumer brand.
• Strong Shopify experience, ideally Shopify Plus; Shopify Markets experience would be a major advantage.
• A commercial understanding of eCommerce performance, including revenue, conversion, AOV, margin and customer journeys.
• Experience owning or playing a significant role in an eCommerce technology stack.
• Strong knowledge of CRO and experience managing external development or optimisation partners.
• Confidence working across ERP/OMS, CRM, subscription, analytics, payments and wider third-party platforms.
• The ability to understand APIs, integrations, event tracking, feeds and data flows without needing to be a developer.
• Experience managing and developing at least one direct report.
• Strong cross-functional communication across Growth, CRM, Operations, Finance, Data and technical partners.
• Multi-market eCommerce experience and an understanding that localisation goes far beyond translation.
• Bonus points for experience with Fulfil, subscription eCommerce, SQL/BI tools, customer data platforms or automation.

Why Hairburst?

Hairburst is evolving from a successful beauty brand into the world’s leading destination for hair health.

This is an opportunity to own the digital foundations behind that growth: improving the customer experience today while building the platform, data and integrations needed for the next stage of international scale.

You’ll join an owner-operated, ambitious business where eCommerce sits at the centre of the commercial model and where strong ideas can move quickly from discussion to delivery.

If that excites you, we’d love to hear from you.

Benefits

• Flexible, hybrid working and a dog-friendly office
• £250 annual wellbeing allowance plus £40 towards wellness apps
• £200 annual learning budget, quarterly development check-ins and fast-track development for high performers
• Performance-linked bonus
• Annual company trip, quarterly socials and peer-nominated awards with a £1,000 prize draw
• Monthly product allowance and 40% friends and family discount
• Life insurance, enhanced maternity and compassionate leave, and reduced-cost childcare

At Hairburst, diversity and inclusion are at the core of our values. We encourage candidates from all backgrounds to apply and are committed to creating an inclusive workplace where everyone can thrive.

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