At a Glance
- Tasks: Drive engagement and adoption for AI products in a fast-paced, innovative environment.
- Company: Join hyperexponential, a cutting-edge AI platform transforming the insurance industry.
- Benefits: Enjoy competitive salary, equity options, generous holiday, and a £5,000 training budget.
- Other info: Be part of a diverse team that values growth, creativity, and collaboration.
- Why this job: Make a real impact in a dynamic team while shaping the future of actuarial AI.
- Qualifications: Experience in B2B SaaS product marketing and a knack for turning complex ideas into clear messaging.
The predicted salary is between 40000 - 50000 £ per year.
About hyperexponential (hx): At hyperexponential, we're building the AI-powered platform that enables the world's most critical decisions in a $7 trillion industry - which risks to take, and how to price them. Our platform brings together data, AI, and human expertise to give insurers the fastest path from submission to decision - helping them move faster, act smarter, and take on more risk with confidence.
About the team: Marketing at hx operates at the intersection of demand generation, systems thinking, and constrained markets. We build authority and demand in a highly technical, niche space where every account matters. As Product Marketing Manager for our actuarial AI products, you'll sit at the heart of how hx becomes the obvious choice for actuaries who want to work faster, smarter, and with greater impact.
What you'll be doing:
- Drive deeper engagement with our core actuary-focused product by identifying and communicating priority use cases, refining value propositions, and creating messaging that strengthens adoption of key capabilities amongst existing users.
- Own go-to-market execution for major releases of our AI tooling for actuarial pricing model development, delivering positioning, launch materials, enablement assets, and user communications that drive understanding, usage, and actionable product feedback.
- Accelerate early adoption of new AI capabilities by creating clear messaging, onboarding support, and launch assets that help target users get to first value quickly.
- Reduce friction in active sales opportunities by maintaining and refreshing external-facing assets, competitive battlecards, and core enablement materials.
- Build hx's position in actuarial AI by developing a clear external point of view, differentiated messaging, and up-to-date competitor understanding.
- Establish strong feedback loops between users, Product, Revenue, and the AI team.
What you'll need to have done:
- Led product marketing in a B2B SaaS environment where you've driven both adoption for existing products and launch readiness for new capabilities.
- Increased engagement or adoption for a mature product by using user insight to sharpen messaging, enablement, or product communications.
- Supported early-stage product launches where success was measured by learning and adoption rather than immediate revenue.
- Turned complex technical capabilities into compelling, credible messaging for a specialist audience.
- Worked effectively across Product, Engineering, Revenue, and other cross-functional teams.
- Shipped high-quality launches, assets, and enablement materials on time whilst managing multiple workstreams.
You're unlikely to thrive here if:
- You expect full product maturity, clear roadmaps, and well-defined processes before taking action.
- You focus primarily on flashy launch work or brand campaigns rather than detail-oriented, outcomes-driven work.
- You struggle to prioritise or make trade-offs without perfect information.
Compensation: At hx, we're committed to salary transparency. You'll always have clarity on pay early in the process. Our approach is to design compensation that's competitive in the market, fair across teams, and aligned with the impact our people make.
Benefits include:
- £5,000 training and conference budget for individual and group development.
- 25 days of holiday plus 8 bank holidays (33 days total).
- Company pension scheme via Penfold.
- Mental health support and therapy via Spectrum.life.
- Individual wellbeing allowance via Juno.
- Private healthcare insurance through AXA.
- Income protection and Life Insurance.
- Cycle to Work Scheme.
Interview process: Talent Screen (30 Minutes), Hiring Manager Interview (1 Hour), Skills Interview (1 hour), Values Interview (1 hour).
Our commitment to Diversity: hx'ers are at the centre of everything we build. We recognise there is always more to do, and we take responsibility for shaping a workplace that is not only diverse but genuinely inclusive.
Next steps: If this opportunity resonates with you, we encourage you to apply or share it with your connections!
Product Marketing Associate employer: hyperexponential
At hyperexponential, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration. Our commitment to employee growth is evident through our generous training budget, comprehensive benefits package, and a vibrant work environment that encourages creativity and teamwork. Join us in London, where you'll be part of a dynamic team dedicated to transforming the insurance industry with cutting-edge AI technology, all while enjoying a healthy work-life balance and opportunities for meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Associate
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for hyperexponential and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like hyperexponential are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with hyperexponential on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at hyperexponential. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Associate
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit hyperexponential. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of hyperexponential:Show us that you’ve done your homework! In your application, briefly mention what you admire about hyperexponential’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at hyperexponential
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at hyperexponential will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At hyperexponential, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
