At a Glance
- Tasks: Lead innovative digital strategies to enhance customer engagement in healthcare.
- Company: Join a leading healthcare company focused on digital innovation.
- Benefits: Ongoing professional development and a collaborative, creative environment.
- Other info: Work at the forefront of healthcare digital innovation with excellent growth opportunities.
- Why this job: Make a real impact on patient outcomes while advancing your career.
- Qualifications: Degree in Marketing or related field; experience in digital marketing preferred.
The predicted salary is between 45000 - 55000 £ per year.
We are currently looking for a Digital Brand Manager to join a leading healthcare company within their Speciality Brands division, based in the UK. This exciting role offers the opportunity to lead the development and execution of innovative digital strategies that enhance customer engagement and optimize online and offline customer experiences. You will play a pivotal role in shaping digital initiatives that support the company's commercial objectives, working across multiple digital channels and collaborating with internal teams and external agencies.
As Digital Brand Manager, you will drive the performance of non-promotional product portfolios within the Speciality Brands business unit, leveraging data-driven insights to identify opportunities and create impactful digital marketing plans. If you are passionate about digital marketing, healthcare, and making a tangible difference in patient outcomes, this could be a perfect fit for your skills and career ambitions.
Key Duties And Responsibilities
- Develop and implement comprehensive digital engagement strategies designed to strengthen customer relationships and align with business performance goals.
- Manage and optimise customer journeys, content, and digital platforms, ensuring an engaging, compliant, and seamless experience across all channels.
- Lead digital marketing campaigns—including CRM, CLM, and multichannel initiatives—aimed at increasing customer retention, engagement, and loyalty, while monitoring KPI performance.
- Collaborate with cross-functional teams and external agencies to produce compelling content and tactical campaign opportunities, while proactively identifying new digital solutions such as interactive tools or AI chatbots.
- Stay current on emerging industry trends, ensure compliance with relevant regulations, and continuously seek innovative ways to enhance digital approaches.
Role Requirements
- A Degree or higher level in a relevant field (e.g., Marketing, Business, Healthcare, Digital Communications).
- Proven experience managing digital marketing campaigns within the healthcare or pharmaceutical sectors, with a strong understanding of multichannel strategy, customer journeys, and segmentation.
- Strong analytical skills, with the ability to interpret data and insights to inform digital strategies and customer segmentation plans.
- Excellent interpersonal, communication, and project management skills, with the ability to work effectively both independently and collaboratively.
WHAT’S IN IT FOR YOU?
Joining our client offers the chance to work at the forefront of healthcare digital innovation, make a meaningful impact on patient outcomes, and develop your career within a forward-thinking team. You will have access to ongoing professional development, industry-leading projects, and a collaborative environment that values creativity and results.
Digital Brand Manager employer: Hyper Recruitment Solutions
Join a leading provider of advanced scientific instrumentation where you can thrive as a Field Service Engineer in a dynamic and innovative environment. Enjoy the benefits of ongoing training, professional development, and a supportive team culture that prioritises flexibility and career progression. With the opportunity to work with cutting-edge technology across the South and Central regions, this role offers a rewarding experience for those passionate about science and engineering.
Contact Details:
Hyper Recruitment Solutions Recruitment Team
