At a Glance
- Tasks: Lead international demand generation and drive pipeline growth across EMEA, APJ, and LATAM.
- Company: Join Hyland, a pioneer in enterprise intelligence and innovative content solutions.
- Benefits: Competitive salary, career development resources, and a vibrant employee-centric culture.
- Other info: Be part of a diverse team that values innovation and community engagement.
- Why this job: Make a global impact by shaping marketing strategies and leveraging AI for growth.
- Qualifications: 15+ years in B2B marketing with proven leadership in demand generation.
The predicted salary is between 100000 - 150000 £ per year.
The Vice President, Demand Generation International (EMEA, APJ, LATAM) is responsible for owning and delivering the company’s international pipeline performance for EMEA, APJ and Latam. This leader defines and operates the international marketing growth engine, ensuring that strategy, execution, and investment are fully aligned to revenue outcomes across priority regions, industries, and accounts.
This role leads a regionally aligned team of demand generation and field marketing leaders, each accountable for pipeline generation and progression within their market, including full ownership of routes to market including digital strategy and execution.
Operating within a global marketing framework, this role partners closely with Sales leadership and central marketing functions to deliver measurable pipeline impact and accelerate growth in a scalable, repeatable way across international markets.
Key Responsibilities- Pipeline Ownership & Growth Accountability
- Own the full international pipeline target, including creation and progression across priority regions and segments, working closely with marketing, partner and sales on their respective sources.
- Establish clear accountability models, business rhythms, and performance tracking to manage pipeline health and outcomes.
- Translate company revenue goals into regional (international) pipeline plans, targets, and investment strategies.
- Drive visibility into marketing’s contribution to pipeline and revenue outcomes at the executive level.
- Create and leverage the latest AI techniques to help with scaled growth.
- International Demand Generation Leadership
- Lead a team of demand generation and field marketing leaders aligned to regions and vertical segments.
- Build and scale a high-performing international demand organization focused on accountability, speed, and impact.
- Embedded Digital & Full-Funnel Strategy
- Ensure demand generation & digital strategy is fully integrated into each demand generation role.
- Improve conversion performance across the funnel through channel integration, content optimization, and digital innovation.
- Partner with centralized digital operations teams to ensure execution excellence while maintaining regional ownership of outcomes across international markets.
- Sales Alignment & Regional Integration
- Align demand generation strategy and execution to sales coverage models (regional and vertical).
- Partner directly with international Sales leadership to ensure shared ownership of pipeline targets and joint accountability for results.
- Enable account-based and segment-specific strategies to increase relevance and conversion.
- Field Marketing & Market Execution
- Oversee international field marketing execution, including events, local programs, and account engagement strategies.
- Ensure field programs are fully aligned to pipeline goals and integrated with digital and SDR motions.
- Drive innovation in field marketing to increase engagement, accelerate deal cycles, and improve ROI.
- Leverage partner relationships to drive scaled growth through joint activities.
- Performance Optimization & Investment Strategy
- Optimize marketing investment across channels and programs to maximize pipeline ROI.
- Identify and address inefficiencies in campaign performance, digital spend, and resource allocation.
- Continuously improve demand generation effectiveness through testing, measurement, and data-driven decision-making.
- 15+ years of experience in B2B marketing, with significant leadership responsibility in demand generation, field marketing, or growth roles.
- Proven track record of owning and delivering pipeline or revenue targets in a complex, global organization.
- Experience using AI to get to market faster & drive growth.
- Experience building and scaling regionally distributed, segment-driven demand generation organizations.
- Deep expertise in modern marketing disciplines, including: Digital strategy and performance marketing, Account-based marketing (ABM), Integrated, cross-channel campaigns.
- Strong experience partnering with Sales leadership and aligning to revenue outcomes.
- Demonstrated ability to lead organizational transformation and operating model change.
- Bachelor’s degree required; MBA or advanced degree preferred.
Vice President, Demand Generation, International in London employer: Hyland
Hyland is an exceptional employer that fosters a dynamic and inclusive work culture, empowering employees to drive innovation in the EMEA region. With a strong focus on professional development, employees benefit from comprehensive training and mentorship opportunities, ensuring they thrive in their roles while contributing to meaningful growth strategies. Located in a vibrant market, Hyland offers a collaborative environment where strategic thinking and teamwork are celebrated, making it an ideal place for ambitious sales professionals looking to make a significant impact.
StudySmarter Expert Advice🤫
We think this is how you could land Vice President, Demand Generation, International in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hyland and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hyland are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hyland on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hyland. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Vice President, Demand Generation, International in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hyland. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hyland:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hyland’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hyland
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hyland will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hyland, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
