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- Tasks: Lead demand management initiatives and optimise pipeline performance across various sources.
- Company: Join a forward-thinking tech company dedicated to diversity and inclusion.
- Benefits: Competitive salary, flexible work policy, healthcare, and wellness programmes.
- Why this job: Make a real impact by driving innovative demand strategies in a dynamic environment.
- Qualifications: 10+ years in B2B SaaS with strong leadership and operational skills.
- Other info: Opportunity for career growth and mentorship in a collaborative team.
The Lead Demand Management Specialist is responsible for owning the end-to-end pipeline operating system across all sources (MKTG, SDR, Sales, Partner) for a given vertical or geography. This position diagnoses pipeline gaps by source stage segment/solution and drives cross-functional completion with Programs, Field/ABM, SDR, Sales, Alliances, PMM, and RevOps. The Demand Management Specialist 4 is responsible for connecting marketing campaigns, intent data, buyer journey insights, sales plays, and sales engagement motions into an integrated calendar of programs that accelerate new pipeline creation and pipeline progression.
Responsibilities:
- Leverage unified view of pipeline volume, velocity, conversion, and quality by source (MKTG/SDR/Sales/Partner), stage, solution segment, and vertical/geo and provide insights and actions.
- Publish a Pipeline Health Diagnostic POV: leakage points, days-in-stage, and coverage risk by source × stage.
- Track pipeline program performance weekly; analyse conversion rates, engagement signals, and pipeline creation.
- Own a single trusted pipeline & progression narrative that reconciles all sources; present insights, risks, and the next steps.
- Manage recurring operational pipeline review meetings covering pipeline status with SDR, Sales Leadership, and marketing leadership to review current state and ideas on needs and recommendations.
- Create and manage the Demand Program calendar of blitzes and campaigns across sales, digital sales, and SDRs partner.
- Stand up remediation workstreams with owners to ensure successful delivery of programs and results.
- Track due dates to closure in a completion dashboard.
- Orchestrate execution of Sales plays including cadences and programs across solution marketing, Program Marketing, Field Marketing, SDR leadership, Digital, PMM, and RevOps.
- Partner closely with Field Marketing to localise plays, content, and programs for geos/segments.
- Coordinate with Field Marketing and Programs teams to ensure account selection and audience targeting match program objectives.
- Operate as a trusted advisor to potential customers; develop and maintain strategic working relationships.
- Operate as an innovative thought leader; contribute significantly to the overall growth and quality of the department through knowledge sharing and coaching on current best practices and market trends.
- Mentor, coach, train, and provide feedback to other team members; provide feedback to leadership on abilities of team.
- Ensure alignment between marketing and SDR team on offer strategy (e.g. demo, assessment, workshop content, guides, events).
- Own the intake, prioritisation, and scoping of new strategic demand initiatives and calendar appropriately.
- Recommend optimisations to plays, content, cadence, steps, segmentation, and routing.
- Leverage go-to-market sales plays informed by market insights, product strategy, vertical relevance, and competitive positioning.
- Coordinate sales plays call blitzes aligned to priorities across SDRs and Sales teams.
- Translate marketing themes into actionable sales engagement cadences, inbound/outbound triggers, and persona-ready messaging working with Cadence build team.
- Deliver sales-aligned sales engagement cadences (via Salesloft) aligned to each program.
- Design and implement playbooks for pipeline acceleration especially for Stage 1-Stage 4 opportunities.
Basic Qualifications:
- Bachelor's degree or equivalent experience.
- 10+ years enterprise B2B SaaS across Demand/RevOps/SDR.
- Proven leadership building cross-functional programs that scale across enterprise and global markets.
- Strong operational mindset with experience in CRM, MAP, intent platforms, routing engines, and sales engagement tools.
- Proven record influencing without authority; crisp leadership narratives that turn data into shipped fixes.
- Excellent communicator with experience influencing senior stakeholders across Sales, SDR, Product, RevOps, and Marketing.
- Ability to convert data and insights into orchestrated actions, plays, and measurable outcomes.
- Ability to provide guidance and support to developing team members.
- Deep understanding of buyer journeys, pipeline stages, ABM, and opportunity management in complex B2B environments.
- Expert in funnel diagnostics, cohort/velocity analysis, attribution reconciliation.
- Hands-on with Salesforce, Marketo, Salesloft, Casinos, ABM/intent, PRM/partner objects, and BI.
- Up to 30% travel time required.
Remuneration Disclosure:
Starting Base Salary Range: 220,000 - 280,000 PLN gross per month. The posted pay range represents the company’s good faith estimate for this role. Actual compensation may differ based on relevant experience, skills, education, and work location. The remuneration includes all components related to the role, such as:
- Base salary
- Performance-related/Commission bonus eligibility (if applicable to role)
- Benefits: Flexible Workplace Policy, Healthcare coverage, PPE, Pension scheme, Life Insurance, Multisport Card, and 5 additional days off per year
- Wellbeing: Eyeglasses reimbursement, Employee Assistance Program, Online Wellness sessions, Movement challenges, and Nutrition programs
- Other Recognition & gifts programs
Reach out to your Hyland Recruiter for more information!
Regulatory Information:
Hyland’s internal Remuneration Regulation, in accordance with the Polish Labour Code, establishes a transparent remuneration system for employees in Poland and specifies additional salary components. Final candidates will receive the relevant Remuneration Regulation provisions in advance to ensure transparency and support informed decision-making.
Recruitment Process and Non-Discrimination:
This job posting and the related hiring process is designed and structured to be gender-neutral and inclusive, also in accordance with Article 183ca § 3 of the Polish Labour Code. In compliance with Article 22¹ § 1 point 6, we do not request information about your current or previous salary. We encourage applicants to share their salary expectations for this role.
Why Join Us?
We are committed to building a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability status, veteran status, marital status, or any other characteristic protected by law. If you require reasonable accommodations during the recruitment process, please let us know. We’ll do our best to support you and set you up for success.
Lead Demand Management Specialist employer: Hyland
Contact Detail:
Hyland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Demand Management Specialist
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their needs, especially in demand management.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. The more comfortable you are, the better you’ll perform when it counts.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. And remember, apply through our website for the best chance!
We think you need these skills to ace Lead Demand Management Specialist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in demand management and pipeline operations. We want to see how your skills align with the role, so don’t hold back on showcasing relevant achievements!
Showcase Your Data Skills: Since this role involves a lot of data analysis, be sure to mention any tools or platforms you’ve used, like Salesforce or Marketo. We love candidates who can turn data into actionable insights, so give us examples of how you've done this in the past.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so avoid jargon and make sure your key points stand out. This will help us quickly see why you’re a great fit for the team!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to track your application and ensure it gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at Hyland
✨Know Your Pipeline Inside Out
Before the interview, make sure you understand the pipeline operating system thoroughly. Familiarise yourself with how different sources like MKTG, SDR, and Sales contribute to pipeline health. Be ready to discuss specific metrics such as conversion rates and leakage points, as these will likely come up in conversation.
✨Showcase Your Cross-Functional Experience
This role requires collaboration across various teams. Prepare examples of how you've successfully worked with marketing, sales, and RevOps in the past. Highlight any leadership experiences where you influenced outcomes without direct authority, as this is crucial for the position.
✨Prepare for Data-Driven Discussions
Since the role involves analysing data and providing insights, be prepared to discuss how you've used data to drive decisions in previous roles. Bring examples of how you've turned data into actionable strategies, especially in B2B environments, to demonstrate your analytical skills.
✨Demonstrate Your Thought Leadership
As a Lead Demand Management Specialist, you'll need to be seen as an innovative thought leader. Think about recent trends in demand management and be ready to share your insights on best practices. This will show that you're not just reactive but proactive in your approach to pipeline management.
