Overview
In this remote UK-based role, you drive international demand generation and field marketing to grow pipeline and revenue. You’ll partner with regional sales, product marketing, and operations to craft targeted campaigns, ABM programs, and events that accelerate opportunities. You’ll optimize spend with data-driven insights and mentor the team to continually raise the marketing bar. This role offers the chance to shape regional go-to-market programs within Hyland’s growth-focused culture.
Responsibilities
- Develop regional demand generation and field marketing plans aligned to pipeline and revenue goals
- Plan and execute integrated campaigns (digital, webinars, ABM, nurture, partner programs, field initiatives) and adapt global strategies regionally
- Organize regional events and executive programs with pre- and post-event engagement and lead/conversion focus
- Collaborate with sales leaders, SDRs, and account teams; participate in pipeline reviews and business reviews to support follow-up and acceleration
- Track program performance with ROI metrics and provide data-driven optimization recommendations
- Mentor and coach team members to drive department growth and knowledge sharing
Key requirements
- Bachelor's degree or equivalent experience, 10+ years in B2B marketing or field marketing
- Proven track record partnering with sales to hit revenue goals with strong pipeline, forecasting, and business planning
- Experience creating and delivering marketing programs across multiple tactics within budget and timelines
- Excellent written and verbal communication, cross-functional project management, organizational, and multitasking capabilities
- Self-motivated with ability to influence, motivate, and mobilise teams and partners; manage multiple projects with minimal oversight
- Cross-functional collaboration
- Strong communication
- Project management
- ABM (account-based marketing)
- Multi-channel digital programs
- Marketing automation
International Healthcare Demand and Field Marketing Manager in London employer: Hyland Software
Hyland is an exceptional employer that fosters a vibrant and inclusive work culture, empowering employees to thrive through comprehensive career development resources and wellbeing programs. With a strong commitment to community engagement and diversity, Hyland offers unique opportunities for professional growth while ensuring a collaborative environment where innovative ideas are celebrated. As part of a global team dedicated to excellence, you'll play a pivotal role in shaping the future of partner management in a dynamic remote setting across the UK and EMEA.
