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For Companies At a Glance
- Tasks: Design and execute digital campaigns that elevate our brand and drive measurable impact.
- Company: Join a dynamic team at Hydrogen Group and Argyll Scott, leaders in workforce solutions.
- Benefits: Hybrid working, competitive salary, and the chance to shape a global brand.
- Why this job: Be a key player in transforming industry perception and driving commercial growth.
- Qualifications: 4-6 years in B2B digital marketing with a focus on campaign execution.
- Other info: Collaborate with a high-performing global team committed to innovation and success.
The predicted salary is between 36000 - 60000 £ per year.
Location: London (Hybrid – 2 days in office)
Reports to: Senior Marketing Manager
Function: Global Marketing
Purpose: To enable our business, clients, and candidates to thrive in a changing world through world-class, insight-driven marketing execution.
About Us
We exist to enable people and organisations to thrive in a changing world.
Hydrogen Group and Argyll Scott combine the sophistication of global workforce captured programmes with the beautiful basics of recruitment, ensuring the human connection, agility, and expertise that deliver true performance.
This unique blend allows us to partner with the world’s most forward-thinking employers across Life Sciences, Engineering, Technology, Financial Services, Consumer, Renewables, and Industries of the future, helping them anticipate change, build capability, and design the future of work.
As we evolve, our marketing function sits at the heart of a bold ambition, to shift market perception from a transactional supplier to a true strategic workforce enabler. Every campaign we deliver tells the story of how we empower clients to thrive through insight, innovation, partnership & success.
Our marketing engine is directly accountable for contributing £15m+ of qualified opportunities into the global pipeline.
The Opportunity
We are looking for a Digital Marketing Campaign Manager who will be instrumental in shaping how our brand is seen, heard, and felt across global markets.
You’ll design and execute sector-specific, insight-led campaigns that elevate our positioning, deepen client engagement, and drive measurable commercial impact aligned to our defined ideal client persona.
You’ll play a central role in transforming our presence & brand position, taking us from a recruitment brand to a trusted, strategic partner in workforce enablement.
This is a chance to combine creativity, digital acumen, and commercial thinking to influence how clients across multiple industries experience our purpose.
The Team
You’ll join a high-performing, collaborative global marketing team designed for speed, impact, and creativity:
- Senior Marketing Manager – your direct manager and strategic lead.
- Design executive – translating ideas into world-class creative assets and brand execution.
- Digital & Platform Performance – ensuring data-driven optimisation across digital channels and lead funnels.
- Regional Marketing Enablement (x3) – marketing execution partners on the ground in EMEA, APAC, and the US who localise and support campaigns on the ground.
Together, this team operates as a joined-up global engine – connecting strategy, creativity, and data to drive measurable growth.
Key Responsibilities
Campaign Strategy & Execution
- Plan and execute digital campaigns that generate demand and elevate our positioning across target sectors.
- Translate strategy into integrated multi-channel campaigns across digital, ABM, partnerships, events and thought leadership.
- Deliver measurable pipeline growth aligned to our £15m+ global lead generation objective.
- Ensure all campaigns are anchored in our 3 core pillars:
1. Truly purpose aligned
2. Client-centric in nature and design
3. Aligned to commercial business impact
Collaboration & Communication
- Partner with Regional Leads, sales teams and marketing peers globally to align, intelligence capture, priority align and maximise campaign impact.
- Act as the link between marketing and sales to ensure campaigns translate into meaningful client engagement.
- Communicate progress and insights clearly, creating visibility around marketing’s commercial contribution.
Performance & Continuous Improvement
- Measure campaign effectiveness across channels and optimise for better conversion and ROI.
- Leverage digital tools, team members, analytics, and automation to strengthen targeting and performance.
- Continuously test, learn, and innovate – ensuring our marketing stays ahead of market trends.
About You
Experience:
- 4–6 years’ experience in B2B digital or campaign marketing, ideally within recruitment, workforce solutions, or professional services.
- Proven track record in running multi-channel campaigns that drive tangible lead generation and brand elevation.
- Experience with automation and CRM platforms (Salesforce, Force24 or similar).
- Strong understanding of ABM, paid media, and partnership-led activation, leading with a purpose
Skills & Attributes:
- Strategic & Commercial Mindset – connects marketing activity to pipeline and revenue.
- Client-Centric & Insight-Led – deeply understands client challenges and market context.
- Creative Executor – translates strategy into engaging, on-brand campaigns.
- Collaborative & Communicative – thrives in a connected global team environment.
- Analytical & Adaptive – uses data to optimise and innovate continuously.
- Purpose-Driven – believes marketing can enable clients, colleagues, and communities to thrive.
Why Join Us
- Play a defining role in repositioning a global brand from supplier to strategic partner.
- Join a motivated, global marketing team committed to purpose, performance, and progress.
- Contribute directly to a £15m+ global lead generation engine driving commercial growth.
- Collaborate with exceptional leaders across marketing, sales on a global scale
- Hybrid working – with two days a week in London for collaboration, creativity, and shared impact.
Summary
This is more than a marketing role – it’s a chance to help reshape how an entire industry sees us. You’ll build campaigns that change perception, drive growth, and turn our purpose into reality.
Digital Marketing Campaign Manager employer: Hydrogen Group
Contact Detail:
Hydrogen Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Campaign Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. The more connections you make, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to demonstrate your creativity and digital acumen, so make it pop and align it with the kind of campaigns you'd want to run at Hydrogen Group.
✨Tip Number 3
Prepare for interviews by knowing the company inside out. Research their recent campaigns, understand their market position, and think about how you can contribute to their goals. This will show them you’re not just another candidate but someone who’s genuinely interested in their mission.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and contributing to our purpose-driven marketing efforts.
We think you need these skills to ace Digital Marketing Campaign Manager
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for digital marketing shine through. We want to see how your passion aligns with our purpose of enabling clients to thrive in a changing world.
Tailor Your Experience: Make sure to highlight your relevant experience in B2B digital or campaign marketing. We’re looking for specific examples of how you’ve driven lead generation and brand elevation in your previous roles.
Be Data-Driven: Since we value measurable impact, include any metrics or results from your past campaigns. Show us how you’ve used data to optimise performance and achieve commercial success.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process.
How to prepare for a job interview at Hydrogen Group
✨Know Your Campaigns
Before the interview, dive deep into the company's recent campaigns. Understand their objectives, target audience, and results. This will not only show your interest but also allow you to discuss how your experience aligns with their goals.
✨Showcase Your Creativity
Prepare examples of past campaigns you've managed that highlight your creativity and strategic thinking. Be ready to discuss how you approached challenges and what innovative solutions you implemented to drive engagement and results.
✨Understand the Metrics
Familiarise yourself with key performance indicators (KPIs) relevant to digital marketing campaigns. Be prepared to discuss how you measure success and optimise campaigns based on data. This shows you have a commercial mindset and can contribute to their £15m+ lead generation objective.
✨Emphasise Collaboration Skills
Since the role involves working closely with various teams, be ready to share experiences where you successfully collaborated with others. Highlight how you communicated insights and aligned strategies to maximise campaign impact, showcasing your ability to thrive in a global team environment.
