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For Companies At a Glance
- Tasks: Lead international product launches and develop brand strategies across diverse markets.
- Company: Join a dynamic team at Hydrafacial, a leader in beauty and health innovation.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Make a global impact by driving brand success and product innovation.
- Qualifications: 6-8 years in product or brand marketing with international experience.
- Other info: Collaborative environment focused on creativity and customer-centric solutions.
The predicted salary is between 36000 - 60000 £ per year.
The Product & Brand Marketing Manager, International is responsible for leading the development and execution of product and brand marketing strategies across international markets (EMEA, APAC and LATAM regions). This role partners closely with global, regional, and local teams to ensure consistent brand positioning, successful product launches, and strong commercial performance across direct and distributor markets. The ideal candidate is strategic yet hands-on, data-driven, highly collaborative, and passionate about building strong brands and driving growth at scale.
Key Responsibilities
- Lead international product launch planning and execution, including go-to-market strategies and launch calendars.
- Adapt global product strategies to local market needs while maintaining brand consistency.
- Develop product positioning, messaging, value propositions, and toolkits for international markets (direct and distributor).
- Partner with global and cross-functional teams to ensure launch readiness and execution excellence.
- Track post-launch performance and optimise strategies using data and insights.
- Deliver localised 360° brand and product campaigns across B2B and B2C touchpoints.
- Guide international markets and distributors on brand standards, campaigns, and best practices.
- Use KPIs and market insights to improve marketing effectiveness and decision-making.
- Support pricing, promotions, and commercial programs aligned with business objectives.
- Enable strong execution through cross-functional collaboration and distributor support.
Key Skills & Capabilities
- Strong strategic thinking with the ability to execute at pace.
- Proven experience in product launches and brand building across multiple markets.
- Highly analytical and comfortable using data to drive decisions.
- Excellent stakeholder management and communication skills in a matrix organisation.
- Ability to manage complexity, prioritize effectively, and influence without authority.
- Passion for innovation, continuous improvement, and customer-centric thinking.
- Excellent presentation and PowerPoint skills, with the ability to clearly articulate ideas and insights.
Experience & Qualifications
- 6–8+ years of experience in product marketing, brand marketing, or integrated marketing roles.
- International or regional marketing experience required; experience with distributor markets is a plus.
- Beauty, aesthetics, medical device, or consumer health experience preferred.
- Bachelor’s degree in Marketing, Business, or a related field (MBA a plus).
What Success Looks Like
- Seamless execution of international product launches with strong commercial impact.
- Consistent and elevated brand presence across international markets.
- Strong collaboration and alignment with global and local stakeholders.
- Measurable contribution to revenue growth, brand awareness, and customer engagement.
Product & Brand Marketing Manager, International in London employer: HydraFacial UK Limited
Contact Detail:
HydraFacial UK Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product & Brand Marketing Manager, International in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show us you’re passionate about their brand and have ideas on how to drive growth in international markets.
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience and how it aligns with the role. We want to hear how you can contribute to successful product launches and brand strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Product & Brand Marketing Manager, International in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product & Brand Marketing Manager role. Highlight your experience in international markets and product launches, as this will show us you understand what we're looking for.
Show Your Data Skills: Since we love data-driven decision-making, include examples of how you've used analytics to drive marketing strategies in your previous roles. This will help us see your analytical side and how you can contribute to our growth.
Be Collaborative: We value teamwork, so mention any experiences where you've worked closely with cross-functional teams. This will demonstrate your ability to collaborate effectively, which is key for this role.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can't wait to see what you bring to the table!
How to prepare for a job interview at HydraFacial UK Limited
✨Know Your Markets
Before the interview, dive deep into the specific international markets mentioned in the job description. Understand their unique challenges and opportunities, especially in EMEA, APAC, and LATAM. This will show your potential employer that you’re not just a generalist but someone who can tailor strategies to local needs.
✨Showcase Your Data Skills
Since the role is highly analytical, prepare examples of how you've used data to drive marketing decisions in the past. Bring along metrics or case studies that highlight your ability to track performance and optimise strategies based on insights. This will demonstrate your data-driven mindset.
✨Collaborate Like a Pro
Highlight your experience working with cross-functional teams. Be ready to discuss specific instances where you’ve successfully collaborated with global and local stakeholders. This will illustrate your ability to manage complexity and influence without authority, which is crucial for this role.
✨Master Your Presentation Skills
Given the emphasis on excellent presentation skills, practice articulating your ideas clearly and confidently. Prepare a short presentation on a relevant topic, perhaps a past product launch or campaign, to showcase your ability to communicate effectively. This will leave a lasting impression on your interviewers.