Marketing Specialist (Maternity cover) in Halifax

About the Company

SkinHealth Systems Company (NASDAQ: SKIN) is a global category‑creating company delivering millions of skin health experiences each year, helping consumers reinvent their relationship with their skin, bodies and self‑confidence. Our brands—Hydrafacial, SkinStylus, Hydrascalp—pioneer innovation in hydradermabrasion, microneedling and scalp health.

Position Summary

Fixed‑term maternity cover until approximately the end of September 2027. Depending on business needs and mutual interest, there may be an opportunity to extend the contract or continue employment within the company. The digital specialist reports to the Director, Marketing and will manage all social media and digital channels for the Hydrafacial brand.

Responsibilities

• Manage Hydrafacial social media channels (Instagram, Facebook, LinkedIn): editorial calendar, community management, UGC, contests, boosted content and live sessions.
• Generate organic content and liaise with the Influencer agency and Sales Teams.
• Track and measure social media performance using Hootsuite, generate reports and insights for management.
• Work cross‑functionally with Customer Care, Sales, Loyalty, Product, and Quality teams to respond to inquiries and support all customer‑facing social media interactions.
• Use excellent customer service and communication skills to support and nurture customers and consumers using the brand voice.
• Actively monitor conversations in the beauty, skincare, and health space, inserting Hydrafacial into relevant discussions.
• Assist the Marketing team with day‑to‑day activities such as scheduling influencer and contest winner appointments, creative briefs, and content management.
• Explore tagged content, select shareable pieces and repost to Instagram Stories daily.
• Control social media expenses according to the Marketing Director’s guidance and the marketing budget.
• Manage the LVBX tool and agency to ensure optimal usage and drive social media reach.
• Brief and optimise social media and PPC lead generation campaigns in partnership with the media agency.
• Own the Drop content management platform; partner with Sales and CS teams to ensure content is up to date and easily accessible.
• Manage e‑commerce performance, optimise the customer journey (cross‑selling, UX) and support product launches via the digital landscape (web‑shop, website and ads).
• Review and update website content, monitor user experience and pageview metrics to optimise content flow and resource accessibility.
• Analyse Google Analytics reports and support the Senior Digital Manager with merchandising the e‑commerce store.
• Support trade shows and congresses as required; assist with the planning and execution of marketing materials, delegation kits, and site presentations.
• Handle additional duties as assigned.

Qualifications

• Minimum 3–5 years of experience in a social media role with a focus on customer service.
• Proven social media savviness across major platforms: Instagram, Facebook, LinkedIn, YouTube, TikTok.
• Expertise with website management, digital campaigns, e‑commerce and Google Analytics.
• Strong understanding of the B2B‑ecommerce environment and lead generation.
• Excellent communication skills to collaborate effectively with cross‑functional teams.
• Proactive, timely responses to all incoming messages; some weekend work may be expected.
• Eye for engaging, shareable content with the ability to think and act quickly.
• Creative and innovative mindset to implement out‑of‑the‑box campaigns.
• Ability to juggle multiple tasks in a fast‑paced, team‑oriented setting.
• Familiarity with marketing software and online applications (Mailchimp, Hootsuite, Later, SurveyMonkey, Photoshop, WordPress).
• Excellent knowledge of MS Office.
• Fluency in English and German (a must).
• Beauty or aesthetics industry experience is desirable; additional language skills are a plus.

Benefits

Base salary range: £35,000 – £45,000 gross annually. Final compensation will be determined based on objective, job‑related factors including skills, experience, location and internal equity.

Equal Opportunity Statement

Hydrafacial is proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, sex, religion, sexual orientation, national origin, gender identity, gender expression, age, disability, genetic information, pregnancy or any other protected characteristic as outlined by federal, state or local laws. We are committed to providing accommodation to applicants with physical and mental disabilities. We do not accept unsolicited assistance or resumes/CVs from third‑party search firms. This policy ensures transparency and fairness in how we hire and manage talent.