Sr. Marketing Manager Germany

About Us
Hydrafacial is a global category-creating company focused on bringing innovative products to market and delivering beauty health experiences by reinventing our consumer’s relationship with their skin, their bodies and their self-confidence. Every person here is a key player in our success. We are firm believers in making the little things count each day so the big things will follow. If this sounds like you, come check us out! This is the perfect opportunity to work with some of the best leaders in the industry while you gain the global and strategic experience to add to your professional toolbox.

Job Description:

Summary: The Sr. Marketing Manager is responsible for leading marketing strategy and execution across Germany direct market. The role drives the development and implementation of go-to-market plans, oversees marketing operations across B2B and B2C channels, and ensures strong commercial impact, brand consistency, and cross-functional alignment to achieve regional business objectives.

Responsibilities include but are not limited to:

• Develop and implement comprehensive marketing plans for the direct market, aligned with regional/global strategy and revenue objectives.
• Lead local go-to-market strategy and execution for product launches in close partnership with Regional/Global Marketing.
• Own country's marketing budget, ensuring proper allocation across channels in line with financial guidelines and business priorities.
• Plan and execute integrated 360° campaigns across digital, social, paid media, website, trade marketing, CRM/email, and events for both B2B and B2C.
• Lead the planning and execution of major trade shows, B2B and B2C events (as needed), ensuring strong communication, brand presence, and measurable ROI.
• Partner with Sales and Education to ensure effective messaging, tools, and activation materials across all customer touchpoints.
• Provide market insights and business analysis (segmentation, pricing, distribution, competitive landscape) to support strategic decision-making.
• Ensure brand consistency, positioning, and messaging excellence across all initiatives.
• Build strong relationships with sales, acting as a strategic marketing advisor to elevate execution standards.
• Track, analyze, and report on KPIs, using insights to optimize performance and maximize ROI.
• Lead and develop the local marketing team, fostering accountability, collaboration, and high performance.

Education, Qualifications, Knowledge, Skills and Experience:

• 7–10 years of progressive marketing experience, ideally within beauty, medical aesthetics, devices, or skincare.
• Strong experience in direct-market environments preferred.
• Proven track record of leading successful product launches and integrated marketing campaigns.
• Strong strategic thinking combined with hands-on execution capability.
• Demonstrated budget management experience.
• Excellent stakeholder management and interpersonal skills.
• Strong analytical mindset with the ability to translate data into action.
• Ability to manage multiple priorities in a fast-paced environment.
• BS in Marketing or related field required, MBA a plus.
• Fluency in German and English is a must.

The base salary range for this role is £60,000 – £70,000 gross annually. This role is eligible for Annual Incentive Plan. Final compensation will be determined based on objective, job-related factors including skills, experience, location, and internal equity.

Hydrafacial is proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, sex, religion, sexual orientation, national origin, gender identity, gender expression, age, disability, genetic information, pregnancy or any other protected characteristic as outlined by colour, federal, state or local laws. We are committed to working with and providing accommodation to applicants with physical and mental disabilities.