Marketing Specialist (Maternity cover) in London

Hydrafacial is a global category-creating company focused on bringing innovative products to market and delivering beauty health experiences by reinventing our consumer’s relationship with their skin, their bodies and their self-confidence. Every person here is a key player in our success. We are firm believers in making the little things count each day so the big things will follow. If this sounds like you, come check us out! This is the perfect opportunity to work with some of the best leaders in the industry while you gain the global and strategic experience to add to your professional toolbox.

Contract Type: Fixed-term maternity cover position until approximately the end of September 2027. Depending on business needs and mutual interest, there may be an opportunity to extend the contract or continue employment within the company.

This position will be responsible for all social media and digital channels, reporting to the Director, Marketing. The digital specialist will lead conversations around the Hydrafacial brand, engaging with consumers, estheticians, Hydrafacial providers, influencers, Key Opinion Leaders (KOLs) and colleagues.

What you’ll do:

• Manage Hydrafacial social media channels (Instagram, Facebook, LinkedIn): editorial calendar, community management, UGC, contests, boosted content and lives.
• Generate organic content liaise with the Influencer agency and Sales Teams.
• Track and measure Social Media Performance.
• Work cross-functionally with Customer Care, Sales, Loyalty, Product, and Quality teams to respond and support all inquiries & questions coming through various social media channels.
• Use excellent customer service and communication skills to support and nurture customers & consumers using our brand voice.
• Actively monitor conversations in the beauty, skincare, and health space, and insert Hydrafacial into the conversation.
• Assist the Marketing team in day-to-day activities such as scheduling influencer & contest winner appointments, creative briefs, and content management.
• Explore tagged content to select shareable content & repost content to Instagram stories daily.
• Use Hootsuite as a key tool in day-to-day social media monitoring, measuring, and listening. Build reports & insights to communicate to management.
• Create email journeys for providers, leads and consumers that engage with the audience and continue to optimize open and click through rates.
• Be the point person for drafting, sending, and reporting on promotional messages, new product announcements, and other communications to customers.
• Control social media expenses according to Marketing Director’s guidance and marketing budget.
• Manage LVBX tool and agency to ensure optimal usage of the tool and drive social media reach.
• Brief and optimise social media and PPC lead generation campaigns in close partnership with the media agency. Liaise with the CS team to share Meta leads.
• Own The Drop content management platform and partner with Sales and CS teams to ensure content is up to date and easy to access.
• Manage E-com performance, Optimize customer journey (cross-selling, UX).
• Create promotions and measure and track Performance (KPIs Tracking).
• Support Product launches via Digital landscape (Web-shop, website and Ads).
• Website maintenance, review user experience and pageview metrics to optimize content flow, website updates and resource platform management available to clients.
• Google Analytics analysis and reports.
• Support the Senior Digital Manager merchandising the e-commerce store.
• Support with the Tradeshows and Congresses as required.
• Other duties as assigned.

What you need to know:

Experience/Skills/Education

• Minimum 3-5 years of applicable experience in a social media role with a focus on customer service.
• Social media savviness, experience with all major social platforms including: Instagram, Facebook, LinkedIn, YouTube, TikTok.
• Expertise with website, digital campaigns and google analytics.
• Strong understanding of digital environment (B2B- e-com) and lead generation.
• Clear communication skills to collaborate effectively with sales, customer care, training/education, product, quality, and creative teams.
• Proactive and timely responses to all incoming messages. Some weekend work expected.
• Eye for engaging, shareable content with the ability to think and act quickly.
• Creative and innovative mindset to implement out-of-the-box campaigns.
• Ability to work well in a fast-paced, team-oriented setting that requires a high degree of multi-tasking, teamwork and adaptability.
• Familiarity with marketing computer software and online applications (Mail Chimp, Hootsuite, Later, SurveyMonkey, Photoshop).
• Excellent knowledge of MS Office and WordPress.
• Fluency in English and German a must.

Desired:

• Beauty or aesthetics industry experience.
• Other language skills.

The base salary range for this role is £35,000 - £45,000 gross annually. Final compensation will be determined based on objective, job-related factors including skills, experience, location, and internal equity.

Hydrafacial is proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, sex, religion, sexual orientation, national origin, gender identity, gender expression, age, disability, genetic information, pregnancy or any other protected characteristic as outlined by colour, federal, state or local laws. We are committed to working with and providing accommodation to applicants with physical and mental disabilities.