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- Tasks: Create engaging digital content for social media, websites, and e-newsletters.
- Company: Join Hybu Cig Cymru, promoting the Welsh red meat industry with a focus on sustainability.
- Benefits: Gain valuable experience in digital communications while supporting a vital industry.
- Why this job: Be part of a dynamic team making a real impact in the Welsh food sector.
- Qualifications: Degree in communications or marketing; experience in digital content creation is a plus.
- Other info: Opportunity to work on exciting projects and develop your skills in a supportive environment.
The predicted salary is between 30000 - 40000 £ per year.
Hybu Cig Cymru – Meat Promotion Wales (HCC) is the strategic body responsible for the development, promotion and marketing of Welsh red meat. Its mission is to support the development of a profitable, efficient, sustainable and innovative Welsh red meat industry, which responds competitively to ever changing market trends. Both entities operate bilingually and in close partnership with stakeholders across the agricultural, food and public policy sectors. As a Welsh public body, we are committed to promoting equality, diversity and the Welsh language, and to maintaining the highest standards of governance, workforce wellbeing and organisational culture.
Reporting to the Marketing Manager, the role requires excellent digital communications skills, including copywriting and content creation for social media, websites and e-newsletters, strong organisational abilities and good interpersonal skills, as well as an understanding of consumer PR activity. You will also work closely with the wider communications, events and external affairs team to support the delivery of consumer-focused PR initiatives.
- Plan, create and manage a digital content calendar for social media, websites and e-newsletters, ensuring content is timely, relevant and audience focused.
- Manage ‘Always On’ social media channels by creating engaging content, growing reach and followers, overseeing daily activity and community management, and repurposing content across other digital platforms.
- Use analytics tools to monitor social media performance and provide insights to guide future strategy and content.
- Improve customer journeys on our consumer websites using data insights, working closely with colleagues and external agencies.
- Keep website content up to date to support key messages and improve SEO and AI search visibility.
- Manage consumer e-newsletters, including segmentation, content creation, testing, sending and ongoing performance reporting.
- Develop and deliver influencer marketing strategies aligned with brand goals, including identifying suitable influencers and managing partnerships, contracts, content planning and feedback.
- Create and manage consumer PR activity by delivering recipe sell-ins, coordinating media outreach, and working collaboratively with the communications and events team to plan and deliver consumer focused PR events.
- Monitor and report on the Key Performance Indicators that pertain to the Welsh Brand’s owned digital platforms evaluating and recommending areas for continual improvement in line with Operation Plan requirements.
- Contribute to the monitoring and reporting processes of HCC.
Special Projects
- When required to, undertake special projects including but not limited to supporting the communications, events and external affairs team digital communications and content creation.
Requirements:
- Educated to degree level (or equivalent) in communications, marketing or a related field.
- Knowledge of existing and emerging digital communications platforms.
- Relevant digital communications experience – social, websites and e-newsletters.
- Content creation experience.
- Experience of Canva/Photoshop (or similar).
- Experience of MailChimp and WordPress (or similar).
- The capacity to prioritise and work across multiple projects.
- Excellent planning and organisational skills to deliver high volumes of quality work.
- Powerful storyteller with a passion for cultivating online communities.
- Strategic thinker with a creative flair.
- Willing to learn new techniques in a fast-paced digital communications environment.
- Passion for supporting the Welsh red meat industry and its supply chain.
- A current driving licence.
- Creative skills for contributing new and innovative ideas.
- Experience of video editing.
- Knowledge of the food and farming industry.
Digital Media & Content Executive in Aberystwyth employer: Hybu Cig Cymru - Meat Promotion Wales
Contact Detail:
Hybu Cig Cymru - Meat Promotion Wales Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Media & Content Executive in Aberystwyth
✨Tip Number 1
Get your networking game on! Connect with people in the industry through LinkedIn or local events. We can’t stress enough how important it is to build relationships; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your digital content creations, social media campaigns, and any relevant projects. This will give potential employers a taste of what you can bring to the table, especially for a role like Digital Media & Content Executive.
✨Tip Number 3
Don’t just apply anywhere; apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our mission to promote Welsh red meat.
✨Tip Number 4
Prepare for interviews by researching the company and its values. Understand their approach to digital communications and think about how your skills align with their goals. We want to see your passion for the Welsh red meat industry shine through!
We think you need these skills to ace Digital Media & Content Executive in Aberystwyth
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the Welsh red meat industry shine through. We want to see that you genuinely care about what we do and how you can contribute to our mission.
Tailor Your Content: Make sure to customise your application to highlight your relevant experience in digital communications. Use examples from your past work that align with the responsibilities listed in the job description, especially around social media and content creation.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and make sure your skills and experiences are easy to understand. Remember, less is often more!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Hybu Cig Cymru - Meat Promotion Wales
✨Know Your Stuff
Before the interview, dive deep into Hybu Cig Cymru’s mission and values. Understand their role in promoting Welsh red meat and be ready to discuss how your skills in digital communications can support their goals. This shows genuine interest and helps you connect your experience with their needs.
✨Showcase Your Creativity
Prepare examples of your previous work in content creation, especially for social media and e-newsletters. Bring along a portfolio or links to your projects that highlight your storytelling abilities and creativity. This will demonstrate your capability to engage audiences effectively.
✨Be Data Savvy
Familiarise yourself with analytics tools and be prepared to discuss how you've used data to inform your content strategies in the past. Highlight any specific metrics you've improved, as this aligns perfectly with their focus on monitoring performance and making data-driven decisions.
✨Engage with Their Community
Research current trends in the Welsh food and farming industry, and think about how you can contribute to building online communities around these topics. During the interview, share your ideas on influencer marketing strategies and community engagement, showing that you’re proactive and passionate about the industry.