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- Tasks: Create engaging digital content for social media, websites, and e-newsletters.
- Company: Join Hybu Cig Cymru, promoting the Welsh red meat industry with a focus on innovation.
- Benefits: Gain valuable experience in digital communications and marketing within a supportive environment.
- Why this job: Make a real impact while supporting local agriculture and connecting with communities.
- Qualifications: Degree in communications or marketing; experience in digital content creation is a plus.
- Other info: Dynamic role with opportunities for creativity and professional growth.
The predicted salary is between 30000 - 40000 £ per year.
Organisation Overview: Hybu Cig Cymru – Meat Promotion Wales (HCC) is the strategic body responsible for the development, promotion and marketing of Welsh red meat. Its mission is to support the development of a profitable, efficient, sustainable and innovative Welsh red meat industry, which responds competitively to ever changing market trends. Both entities operate bilingually and in close partnership with stakeholders across the agricultural, food and public policy sectors. As a Welsh public body, we are committed to promoting equality, diversity and the Welsh language, and to maintaining the highest standards of governance, workforce wellbeing and organisational culture.
Reporting to the Marketing Manager, the role requires excellent digital communications skills, including copywriting and content creation for social media, websites and e-newsletters, strong organisational abilities and good interpersonal skills, as well as an understanding of consumer PR activity. You will also work closely with the wider communications, events and external affairs team to support the delivery of consumer-focused PR initiatives.
- Plan, create and manage a digital content calendar for social media, websites and e-newsletters, ensuring content is timely, relevant and audience focused.
- Manage ‘Always On’ social media channels by creating engaging content, growing reach and followers, overseeing daily activity and community management, and repurposing content across other digital platforms.
- Use analytics tools to monitor social media performance and provide insights to guide future strategy and content.
- Improve customer journeys on our consumer websites using data insights, working closely with colleagues and external agencies.
- Keep website content up to date to support key messages and improve SEO and AI search visibility.
- Manage consumer e-newsletters, including segmentation, content creation, testing, sending and ongoing performance reporting.
- Develop and deliver influencer marketing strategies aligned with brand goals, including identifying suitable influencers and managing partnerships, contracts, content planning and feedback.
- Create and manage consumer PR activity by delivering recipe sell-ins, coordinating media outreach, and working collaboratively with the communications and events team to plan and deliver consumer focused PR events.
- Monitor and report on the Key Performance Indicators that pertain to the Welsh Brand’s owned digital platforms evaluating and recommending areas for continual improvement in line with Operation Plan requirements.
- Contribute to the monitoring and reporting processes of HCC.
Special Projects: When required to, undertake special projects including but not limited to supporting the communications, events and external affairs team digital communications and content creation.
Requirements:
- Educated to degree level (or equivalent) in communications, marketing or a related field.
- Knowledge of existing and emerging digital communications platforms.
- Relevant digital communications experience – social, websites and e-newsletters.
- Content creation experience.
- Experience of Canva/Photoshop (or similar).
- Experience of MailChimp and WordPress (or similar).
- The capacity to prioritise and work across multiple projects.
- Excellent planning and organisational skills to deliver high volumes of quality work.
- Powerful storyteller with a passion for cultivating online communities.
- Strategic thinker with a creative flair.
- Willing to learn new techniques in a fast-paced digital communications environment.
- Passion for supporting the Welsh red meat industry and its supply chain.
- A current driving licence.
- Creative skills for contributing new and innovative ideas.
- Experience of video editing.
- Knowledge of the food and farming industry.
Digital Content Executive - Events in Aberystwyth employer: Hybu Cig Cymru - Meat Promotion Wales
Contact Detail:
Hybu Cig Cymru - Meat Promotion Wales Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Content Executive - Events in Aberystwyth
✨Tip Number 1
Get your networking game on! Connect with folks in the industry, attend events, and engage on social media. The more people know you, the better your chances of landing that Digital Content Executive role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital content work. Whether it's social media posts, e-newsletters, or website content, having tangible examples will make you stand out.
✨Tip Number 3
Tailor your approach! Research HCC and their mission to support the Welsh red meat industry. Use this knowledge to align your skills and experiences with their goals during interviews.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the team at HCC.
We think you need these skills to ace Digital Content Executive - Events in Aberystwyth
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the Welsh red meat industry shine through. We want to see that you care about what we do and how you can contribute to our mission!
Tailor Your Content: Make sure to customise your application to highlight your relevant experience in digital communications. Use examples from your past work that align with the skills we're looking for, like content creation and social media management.
Be Creative: Don’t be afraid to showcase your creative flair! Whether it’s through your writing style or the way you present your ideas, we love seeing innovative approaches that reflect your personality and storytelling abilities.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Hybu Cig Cymru - Meat Promotion Wales
✨Know Your Audience
Before the interview, take some time to research Hybu Cig Cymru and their mission. Understand their focus on promoting Welsh red meat and how your skills in digital content can support that. Tailor your responses to show how you can contribute to their goals.
✨Showcase Your Creativity
Prepare examples of your previous work in digital content creation, especially for social media and e-newsletters. Bring along a portfolio or links to your projects that demonstrate your storytelling ability and creativity, as this role requires a flair for engaging content.
✨Be Data-Driven
Familiarise yourself with analytics tools and be ready to discuss how you've used data to improve content performance in the past. Highlight any experience you have with monitoring KPIs and how you’ve adapted strategies based on insights.
✨Demonstrate Your Passion
Express your enthusiasm for the Welsh red meat industry and its supply chain during the interview. Share any relevant experiences or knowledge you have about the food and farming sector, as this will resonate well with the interviewers and show your commitment to their mission.