Sales Manager

If you have built a pipeline engine for ERP or BC implementation services, hired the team, defined the process, set the cadence, and owned the number, this is your role.

We are building a Microsoft Dynamics 365 Business Central implementation partner with the sales function designed and led from day one. Pipeline architecture. Outbound engine. Structured process from lead to close. A team built to sell, not a network left to produce on its own.

If you have built a pipeline engine for ERP or BC implementation services, hired the team, defined the process, set the cadence, and owned the number, this is your role.

The Role

Title: Sales Manager
Type: Permanent employee
Location: UK-based with travel to prospects and Microsoft events
Start: Immediate
Growth path: Head of Sales as the partner scales across EMEA

What You'll Do

You own the revenue line. In practice that means:

• Building and owning the sales pipeline from scratch — outbound, Microsoft channel, partner referrals, and known network. Not waiting for inbound.
• Designing and running a structured sales process: lead qualification, discovery, proposal, close. With stages, criteria, and a CRM that reflects reality.
• Leading complex deal cycles for BC implementations. Multi-entity, integration-heavy, £150k–£750k+ engagements where the buyer needs to trust the technical approach before signing.
• Working directly with the Pre-Sales Consultant and BC Solution Architect to build proposals where the technical design and commercial model are joined up, not two separate documents stapled together.
• Managing and developing the sales team: Senior Sales Specialist, Pre-Sales Consultant, Sales Support, and BDR (and further growth beyond this). Setting targets, coaching deals, and holding the line on pipeline discipline.
• Building the Microsoft relationship at territory and segment level, ensuring Hybrid AI Solutions is positioned in the partner funding programmes.
• Owning forecast accuracy. The board sees a number; that number needs to be real.

What We Need

If the list below does not describe your current capability, this is not the right role.

• 10+ years selling BC, NAV, or other ERP implementation services.
• Demonstrable experience building pipeline in a partner or consultancy environment, not just inheriting an established book.
• Fluency in BC implementation scope: you understand what a multi-entity, multi-currency rollout involves, what integration complexity looks like, and where projects go wrong commercially.
• Experience working with Microsoft channel teams, CPOR/DPOR, partner incentives, co-sell motions.
• Track record of forecast accuracy. You know the difference between a pipeline and a wish list.
• Comfortable with AI-augmented sales tooling and willing to direct AI tools for proposal generation, competitive analysis, and pipeline analytics.

Why This Is Different

• You are building the function, not inheriting it. Sales process, team structure, CRM design, you shape it.
• Technical depth is real. The Architect and Pre-Sales roles are structural here. You are not selling delivery capability that does not exist.
• Phase-gated delivery model. Scope control is built in. You are not selling projects that will blow up and damage the pipeline behind them.
• Growth path is planned. As the partner scales across EMEA, the Sales Manager role becomes Head of Sales. That transition is designed, not accidental.
• Early-stage influence. You have a seat at the table on how this partner is built, not just how it sells.

Also Valued

• Experience with Dynamics 365 F&O, Power Platform, or adjacent Microsoft stack, enough to recognise cross-sell.
• Familiarity with ISV partner models.
• Background in manufacturing, distribution, or professional services verticals.
• Experience selling AI or automation services alongside ERP implementations.

You’re not buying ERP. You're buying certainty.