Principal Software Engineer

Location: Primarily remote in Scotland, with some travel to Edinburgh.

Reports to: VP of Engineering

Hyble is now the only end‑to‑end point‑of‑sale ecosystem built for the global beverage industry. Active in 50+ markets, helping the world’s leading drinks brands create, approve, print, and deliver fully compliant POS materials in hours, not weeks.

We’ve delivered consistent revenue growth for eight consecutive years. Over the last three years alone, the business has grown 213% and reached profitability. In 2023, we won a landmark contract with Southern Glazer’s Wine & Spirits, a $25 billion business and the largest wine and spirits distributor in the US.

The next chapter is AI‑first, and it’s happening now. We’re rebuilding around it - embedding AI at the core of how our platform thinks, personalises, and performs.

What you’ll find here:

• Ownership without bureaucracy. You’ll move at the pace of someone who has real authority.
• Problems worth solving. The intersection of AI, distribution networks, and global beverage brands is not a solved space.
• Impact you can see. Your decisions shape the product, the team, and the trajectory of the business.

We’re hiring a Principal Engineer who is just as energised by making the person next to them better as they are by writing great code. The most valuable contribution you’ll make won’t come from producing architecture in isolation. It will come from working alongside engineers, helping them think through hard problems, and walking away having made both the solution and the person stronger.

You will:

• Pair with engineers on complex technical challenges.
• Take a leading role in Hyble’s AI transformation.
• Lead Architecture Guild sessions.
• Identify gaps in technical knowledge across the team.
• Drive improvements to code quality, architecture patterns, and engineering practices.
• Own the transition of Hyble’s platform from a monolithic architecture toward an AI‑ready, scalable foundation.
• Lead AI integration work.
• Help engineers develop commercial and product‑led thinking.
• Contribute to hiring and technical assessment as the engineering organisation grows.

Key Challenges:

• Raising the technical ceiling.
• Leading the AI transition.
• Evolving a live platform.
• Building trust fast.

What Good Looks Like at 6 Months:

• Engineers across the teams are visibly improving their technical judgment.
• AI tools and practices are embedded into the engineering workflow.
• The Architecture Guild is running consistently.
• At least one meaningful improvement to the platform architecture is in production or clearly underway.
• You are trusted by the engineering team.

The Truth About Working Here:

• It’s messy and fast.
• It’s demanding.
• It’s team‑first.

What You Need to Bring:

• Deep technical engineering experience.
• A coaching instinct.
• Hands‑on delivery.
• AI fluency.
• Ownership mindset.
• Commercial awareness.
• Strong communication.

Bonus Points:

• Experience with .NET Core, React, or Azure cloud infrastructure.
• Background in B2B SaaS, MarTech, or enterprise software.
• Experience with vector databases, RAG pipelines, or semantic search.
• Track record of running or contributing to architecture review processes.
• Experience in a scale‑up environment.

What We Are Not Looking For:

• The ivory tower architect.
• The solo performer.
• The framework collector.
• The passenger.

Missing a few requirements? Good roles stretch you. If you’re 70% there and hungry for the rest, we want to hear from you.

How We Work:

• Our values – humble, resilient, team, authenticity and bravery – are woven into everything we do.
• We find a way – roadblocks are puzzles, not excuses.
• We own it – we roll up our sleeves and take responsibility.
• We’re ambitious – we set bold goals and back ourselves and each other to deliver them.
• We’re curious – we challenge the way things have always been done.
• We give a damn – we work hard because we care deeply about our customers, colleagues, and our work.

The Deal:

• Pension: A combined contribution of up to 12% of your salary.
• Bonus: A bonus scheme based on company performance.
• Referral: A referral bonus when you successfully refer someone.
• Pay: We review pay annually, with performance being a key factor.
• Holidays: 33 days including public holidays, with options to buy or sell extra days.
• Giving back: 2 paid days to support a charity of your choice.
• Wellbeing: Enhanced sick pay from day 1 and coaching and counselling through our wellbeing partners.
• Health Days: 2 paid days to recharge when you need it.
• Connection: Flexibility to work hybrid, with quarterly company meetups and regular in‑person team sessions.

We’re building an inclusive workplace that promotes and values difference, where everyone, from any background, can do their best work, be themselves and be proud to belong.