VP of Product in Edinburgh

Location: Primarily remote, with some travel to Edinburgh.

Reports to: CEO

Hyble is now the only end‑to‑end point‑of‑sale ecosystem built for the global beverage industry. Active in 50+ markets, helping the world’s leading drinks brands create, approve, print, and deliver fully compliant POS materials in hours, not weeks.

We’ve delivered consistent revenue growth for eight consecutive years. Over the last three years alone, the business has grown 213% and reached profitability. In 2023, we won a landmark contract with Southern Glazer’s Wine & Spirits, a $25 billion business and the largest wine and spirits distributor in the US.

The next chapter is AI‑first, and it’s happening now. We’re rebuilding around it — embedding AI at the core of how our platform thinks, personalises, and performs.

What you’ll find here:

• Ownership without bureaucracy. You’ll move at the pace of someone who has real authority, because you will.
• Problems worth solving. The intersection of AI, distribution networks, and global beverage brands is not a solved space.
• Impact you can see. Your decisions shape the product, the team, and the trajectory of the business.

We’re hiring a VP of Product who is as comfortable in a strategic conversation about where the market is heading as they are rolling up their sleeves to help a PM work through a prioritisation decision.

You will:

• Own the product strategy: where the product is going over the next 12–18 months, the key bets, and what it will not do.
• Develop and coach the PM team through weekly 1:1s, structured development, and honest assessment of each PM’s trajectory.
• Build the product operating model: planning cadence, discovery methodology, and the frameworks that make product decisions consistent and clear.
• Define what success looks like for each team and the product overall, establishing the metrics and baselines that connect product performance to revenue.
• Partner closely with the VP of Engineering to make the cross‑functional team model work.
• Represent product at the leadership table with commercial context.
• Lead Hyble’s thinking on how AI capabilities should be deepened and defended against generic alternatives.
• Build productive relationships with sales, customer success, and marketing.
• Help shape how Design and QA are integrated into the cross‑functional team model as the function matures.

The Truth About Working Here:

• It’s messy and fast. We’re scaling quickly, priorities shift, and nothing stays still for long.
• It’s demanding. You’ll be expected to lead from the front.
• It’s team‑first. No egos, no silos, no coasting.

What You Need to Bring:

• Product leadership experience: 7–10 years in product management with at least 3 years in a senior role.
• Function building: experience in building a product function or improving a low‑maturity product organisation.
• A coaching instinct: you develop PMs by asking questions rather than giving answers.
• B2B SaaS and enterprise experience: understanding long sales cycles and multi‑stakeholder buying decisions.
• AI and product thinking: a clear point of view on how AI changes a product’s value proposition.
• Commercial fluency: ability to discuss unit economics, customer lifetime value, and revenue impact.
• Strong communication: ability to represent product clearly to a leadership team, customers, and engineers.

Bonus Points:

• Experience working alongside a VP of Engineering in a Two in a Box or equivalent partnership model.
• Background in a company that has scaled from growth stage to enterprise.
• Hands‑on experience with AI‑powered product features.
• Experience in a market with complex compliance or regulatory considerations.
• US market experience, or experience managing product for a company expanding internationally.

What We Are Not Looking For:

• The strategy‑only VP: someone who excels at the big picture but disengages from detail.
• The rebuilder: someone whose first instinct is to tear down what exists.
• The framework collector: someone who defaults to process when things get hard.
• The passenger: someone who needs a fully defined strategy before they can act.

Missing a few requirements? Good roles stretch you. If you’re 70% there and hungry for the rest, we want to hear from you.

How We Work:

• Our values – humble, resilient, team, authenticity and bravery – are woven into everything we do.
• We find a way – roadblocks are puzzles, not excuses.
• We own it – we roll up our sleeves and take responsibility.
• We’re ambitious – we set bold goals and back ourselves and each other to deliver them.
• We’re curious – we challenge the way things have always been done.
• We give a damn – we work hard because we care deeply about our customers, colleagues, and our work.

The Deal:

• Pension: A combined contribution of up to 12% of your salary.
• Bonus: A bonus scheme based on company performance.
• Referral: A referral bonus when you successfully refer someone.
• Pay: We review pay annually, with performance being a key factor.
• Holidays: 33 days including public holidays, with options to buy or sell extra days.
• Giving back: 2 paid days to support a charity of your choice.
• Wellbeing: Enhanced sick pay from day 1 and coaching and counselling through our wellbeing partners.
• Health Days: 2 paid days to recharge when you need it.
• Connection: Flexibility to work hybrid, with quarterly company meetups and regular in‑person team sessions.

We’re building an inclusive workplace that promotes and values difference, where everyone, from any background, can do their best work, be themselves and be proud to belong.