Overview
As Associate Director of Sales – Groups & Events, you lead the Groups & Events team to deliver memorable guest experiences while driving revenue. You shape and execute the hotel’s sales strategy, collaborate across departments, and manage a portfolio of client relationships to win and convert opportunities. You stay market-aware to keep approaches commercially relevant and ensure events run seamlessly from enquiry to guest experience. This role offers leadership, strategic influence, and a direct impact on revenue and guest satisfaction.
Pay / Benefits
- 12 complimentary nights a year across Hyatt Hotels worldwide
- discounted hotel stays across Hyatt for you and your family and friends
- free monthly massages
- gym access
- free meals on duty
- Headspace membership
Responsibilities
- Lead and develop the Groups & Events team, fostering an engaging, high-performance environment
- Shape and evolve the hotel’s Groups & Events sales strategy with the Director, focusing on revenue targets
- Drive commercial performance by reviewing enquiries, conversions, and market opportunities to maximise opportunities
- Build and manage client relationships and develop new business reflecting Andaz's character
- Lead the sales process from prospecting to contracting, including meetings, site visits, and proposals
- Monitor market trends and competitor activity to keep approaches commercially relevant
- Coordinate commercial and operational aspects to deliver distinctive, seamless events
- Lead operational meetings and collaborate across departments to set events up for success
- Champion guest and organiser satisfaction through feedback and insights to drive improvements
- Encourage a commercial mindset and upsell opportunities to boost revenue and profitability
Key requirements
- Experienced Groups & Events or hotel sales leader with strong commercial thinking
- Proven ability to lead and develop a team, build client relationships, and convert opportunities into results
- Thrives in a lifestyle hotel environment with emphasis on personality, creativity, and individuality
- Curious about the market, comfortable with trying new approaches, and able to collaborate cross-functionally
- Strong commercial mindset with experience working toward revenue targets, strategy, negotiations, and market insights
- Confident communicator, adaptable, takes ownership, and demonstrates energy and sound judgement
- leadership and people development
- collaboration and cross-functional teamwork
- adaptability and initiative
- Meeting Planner NPS insights
- market trend analysis
- negotiation and contract management
Associate Director of Sales – Group and Events in London employer: Hyatt
At Park Hyatt London River Thames, we pride ourselves on being an exceptional employer that values individuality and fosters a supportive work culture. As a Groups & Events Coordinator, you will enjoy a range of benefits including 12 complimentary nights at Hyatt Hotels worldwide, continuous learning opportunities, and a commitment to your professional growth within a globally recognised hospitality brand. Our inclusive environment encourages collaboration and empowers you to make a meaningful impact while delivering outstanding guest experiences in the heart of London.
