Director of Sales

The Standard, London has firmly established itself as one of the capital’s most dynamic lifestyle hotels. Set in King’s Cross within the hotel’s iconic brutalist building, The Standard brings its design‑led, culture‑driven, activation‑heavy philosophy to the heart of the city. With 266 guestrooms ranging from snug Cosy Cores to terraced suites with outdoor bathtubs overlooking St Pancras Station, and a constant programme of happenings – from DJs and brunches to live music and cultural panels – the hotel has become both a neighbourhood fixture and an international destination.

Our restaurants, bars, and rooftop terraces are legendary, and The Standard is known worldwide for nightlife and culturally relevant dining. Isla offers seasonal, produce‑led menus on a serene garden terrace; Double Standard pairs American diner spirit with British pub classics; The Rooftop serves cocktails and pizza with panoramic London views; and Decimo brings bold Mexican‑Spanish cooking, mezcal, and skyline views via our iconic red‑pill lift. Together, these venues create a complex, high‑volume, multi‑outlet operation running from early morning through late night, welcoming hotel guests, London locals, and international visitors alike.

Your role: As the Director of Sales, you will work in close partnership with our General Manager, Executive Committee and Global Sales teams to lead and evolve the Sales function at The Standard, London. You will oversee a team of proactive Sales Managers across Corporate, Groups, MICE, Entertainment and Leisure segments, providing clear direction, coaching and accountability to ensure individual and collective targets are achieved. You will set the pace, define the strategy, and inspire a high‑performance culture that reflects both commercial discipline and creative flair.

Working alongside the Director of Revenue, you will play a key role in defining and delivering the annual revenue budget, contributing to pricing strategy, segmentation, need period focus and market share growth. You will translate business intelligence and market data into actionable sales plans that drive ADR, RevPAR and total account performance. In collaboration with Marketing, you will help shape campaigns, partnerships and brand activations that convert cultural relevance into commercial success, and work closely with our Events team to ensure alignment between proactive sales efforts and reactive event conversion.

As the senior sales lead on property, you will represent The Standard in the London market and internationally – hosting VIP clients, leading key negotiations, attending industry events and trade shows, and developing strategic relationships across corporate travel, agency, luxury leisure, entertainment and creative industries. Beyond property‑level focus, you will contribute to wider regional and brand sales initiatives, supporting pan‑European strategies and key inbound markets to London, ensuring The Standard remains competitive, visible and culturally ahead of the curve.

Qualifications:

• A minimum of 5+ years’ Senior Sales experience, with at least 2–3 years operating at Director of Sales level within a 4‑ or 5‑star Lifestyle or large central London hotel.
• A strong understanding of the London hotel landscape, market dynamics, feeder markets and current travel trends.
• Proven experience managing and developing high‑performing sales teams, setting KPIs and driving measurable results.
• Demonstrated success in developing revenue budgets and implementing strategic sales plans across multiple market segments.
• A well‑established network of corporate, agency, TMC, MICE, entertainment and luxury leisure contacts.
• Experience leading annual RFP processes and managing key global accounts.
• Strong commercial acumen with the ability to interpret data, pace and performance reports to inform strategy.
• Experience producing detailed monthly sales and business reports for both ownership and corporate stakeholders.
• Proficiency in Opera PMS, CRM systems and major RFP platforms (Lanyon, HRS), along with strong Microsoft Office skills. Prior use of Envision would be an advantage.
• Exceptional negotiation skills and sound decision‑making ability, remaining calm and focused in a fast‑paced environment.
• Due to the nature of this role, candidates must be able to undertake regular international travel.
• All applicants must be eligible to live and work in the United Kingdom. Documented evidence of eligibility will be required from candidates prior to commencing employment.

Benefits Include:

• Bonus Scheme
• International Travel
• Business & Personal Travel Insurance
• Meals on duty
• 33 Days Holiday
• Pension Scheme
• Life Assurance (4 x Annual Salary)
• Medical Assistance (including online GP and Physio)
• Employee Assistance Programme with Well‑being service
• Membership to Headspace Meditation app
• Discount platform including GYM
• Worldwide Travel Discounts via The Standard Advantage platform
• Employee & Family Rates across all Standard and Hyatt properties worldwide
• Growth and Development opportunities internationally with Hyatt
• In‑house Experience Programme
• F&B Discounts ranging from 25–50%
• Recruitment Referral Bonus up to £1,000
• Tuition Aid Scheme & subsidised training
• Season Ticket Loan & Bike 2 Work Scheme
• Social Committee with regular monthly social activities