At a Glance
- Tasks: Lead the Groups Events team to create unforgettable experiences and drive revenue.
- Company: Join a vibrant hotel brand known for its unique character and creativity.
- Benefits: Enjoy 12 free hotel nights, discounted stays, free meals, and wellness perks.
- Other info: Dynamic role with opportunities for personal growth and collaboration across departments.
- Why this job: Make a real impact on guest satisfaction while shaping innovative sales strategies.
- Qualifications: Proven experience in hotel sales and strong leadership skills required.
The predicted salary is between 56700 - 69300 £ per year.
As Associate Director of Sales – Groups Events, you lead the Groups Events team to deliver memorable guest experiences while driving revenue. You shape and execute the hotel’s sales strategy, collaborate across departments, and manage a portfolio of client relationships to win and convert opportunities. You stay market-aware to keep approaches commercially relevant and ensure events run seamlessly from enquiry to guest experience. This role offers leadership, strategic influence, and a direct impact on revenue and guest satisfaction.
Pay / Benefits
- 12 complimentary nights a year across Hyatt Hotels worldwide
- Discounted hotel stays across Hyatt for you and your family and friends
- Free monthly massages
- Gym access
- Free meals on duty
- Headspace membership
Responsibilities
- Lead and develop the Groups Events team, fostering an engaging, high-performance environment
- Shape and evolve the hotel’s Groups Events sales strategy with the Director, focusing on revenue targets
- Drive commercial performance by reviewing enquiries, conversions, and market opportunities to maximise opportunities
- Build and manage client relationships and develop new business reflecting Andaz's character
- Lead the sales process from prospecting to contracting, including meetings, site visits, and proposals
- Monitor market trends and competitor activity to keep approaches commercially relevant
- Coordinate commercial and operational aspects to deliver distinctive, seamless events
- Lead operational meetings and collaborate across departments to set events up for success
- Champion guest and organiser satisfaction through feedback and insights to drive improvements
- Encourage a commercial mindset and upsell opportunities to boost revenue and profitability
Key requirements
- Experienced Groups Events or hotel sales leader with strong commercial thinking
- Proven ability to lead and develop a team, build client relationships, and convert opportunities into results
- Thrives in a lifestyle hotel environment with emphasis on personality, creativity, and individuality
- Curious about the market, comfortable with trying new approaches, and able to collaborate cross-functionally
- Strong commercial mindset with experience working toward revenue targets, strategy, negotiations, and market insights
- Confident communicator, adaptable, takes ownership, and demonstrates energy and sound judgement
- Leadership and people development
- Collaboration and cross-functional teamwork
- Adaptability and initiative
- Meeting Planner NPS insights
- Market trend analysis
- Negotiation and contract management
Associate Director of Sales – Group and Events employer: Hyatt
At Park Hyatt London River Thames, we pride ourselves on being an exceptional employer that values individuality and fosters a supportive work culture. As a Groups & Events Coordinator, you will enjoy a range of benefits including 12 complimentary nights at Hyatt Hotels worldwide, continuous learning opportunities, and a commitment to your professional growth within a globally recognised hospitality brand. Our inclusive environment encourages collaboration and empowers you to make a meaningful impact while delivering outstanding guest experiences in the heart of London.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Director of Sales – Group and Events
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like Hyatt. It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to Hyatt
Don't be shy about reaching out to Hyatt directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace Associate Director of Sales – Group and Events
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about Hyatt and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at Hyatt
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
