Web Content Editor

At HX our purpose is to awaken people to the beauty and fragility of the planet, with adventure that reignites a sense of wonder. We take curious travellers to incredible destinations, sustainably in true expedition-style with science and education at the heart of every journey. We bring them off the beaten track, to special destinations across the Arctic, Antarctic, Galapagos, British Isles, Alaska, Northern Norway, and Central / South America.

The Web Content Editor will help shape and elevate the digital experience across our suite of global market websites—a highly visible, global remit within our Global Marketing team. This is a rare opportunity for an individual that has a commercial and creative mindset to showcase their ability to care about both the story and the outcome. The Web Content Editor will contribute to building a best‑in‑class web presence at scale. We’re an ambitious Ecommerce team with bold targets and a shared mission to deliver an outstanding digital experience—this role puts you at the heart of that journey in collaboration with experts in Ecommerce, Content, Creative, Brand, CRM and Social.

At HX, we are a passionate team who deliver our global operations from every corner of the world and our people are instrumental in continuing to inspire this adventure, play their part and deliver on our promise of guest centric and memorable experiences, benefiting the communities we visit, enriching our guests and inspiring a more sustainable world – to change the way they see the world.

• Create and publish best‑in‑class content that drives movement through the funnel; engaging, nurturing and converting our onsite visitors.
• Turn briefs from Ecommerce and wider teams into compelling, web‑first experiences that meet business objectives.
• Support on campaign user journey ideation and work with other team members to efficiently build, QA and launch campaigns.
• Apply creative and copywriting critique, partnering with creative and copy teams to ensure all web assets are compelling and effectively support user needs and commercial objectives.
• Work hand‑in‑hand with team members to deliver personalised experiences to increase conversion rate.

• Work closely with Ecommerce team members including SEO, our Creative Studio, Digital Product Team, Marketing Leads, Brand, PR, and CRM on cross‑channel initiatives and consistent storytelling.
• Work with product, operations and legal in the rollout of product launches and time sensitive operational updates required to the website.

• Track tasks, status and dependencies within our digital task management system.
• Ensure stakeholders are aligned on timelines and kept up to date with any blockers or dependencies.
• Contribute to the definition of future CMS requirements that enable flexible, efficient content operations.
• Ensure all content published is on‑brand, compliant and factually accurate.
• Own daily QA across key site areas for accuracy, consistency and quality, identifying and prioritising issues for correction and flagging opportunities to improve.
• Proactively propose new content initiatives aligned to business goals and customer needs, contributing ideas that improve engagement, UX, and movement through the funnel.
• Assist in ongoing improvements of customer journey and overall digital customer experience from site to delivery.
• Assist in management of the on‑site tools and technology.
• Other duties as assigned.
• Think sustainably and bring this mindset to their team and partners.
• Champion the HX Spirits.

• Fluency in English is required.
• Experience in maritime, expedition, or cruise industry beneficial but not required.
• Hands‑on experience with Contentful or another CMS.
• Understanding of customer behaviour, marketing principles, and the web as a marketing channel.
• Familiarity with funnel‑stage content and how to guide users from awareness through to conversion.
• A strong eye for creative composition and the ability to assemble high‑quality web pages.
• Ability to take a brief and elevate it – turning objectives into effective content, pages, or experiences.
• Confident stakeholder management – a collaborative relationship builder who can influence and manage expectations across teams and levels.
• Clear interest in digital marketing, content, and customer‑centric design.
• A portfolio or examples of pages you’ve built, improved, or managed (links welcome).
• Tech‑forward and adaptable, with a proven ability to quickly learn new systems.
• Proficiency in MS Office applications including Outlook, PowerPoint, Word, and Excel.
• Experience working in a multi‑national organisation with a global guest mix.

• Safety and Compliance minded for yourself and others.
• High degree of personal integrity and honesty.
• Excited to work in a hybrid work environment to leverage time in person with colleagues across the business.
• Passionate about inclusion and belonging.
• Clear and effective communication with internal and external stakeholders.
• Ability to manage execution and competing demands.
• Ability to adapt to change in a positive, productive manner.
• A commercial and creative mindset – you care about both the story and the outcome.
• Meticulous attention to detail, with a commitment to accuracy and consistency.
• A growth mindset – open to feedback, quick to iterate, and eager to learn.
• A focus on performance and impact – you contribute thinking as well as execution.
• Strong problem‑solving skills – able to navigate challenges with logic and process, propose solutions, and apply learnings.

• Passionate Explorers: We are proud of our history and are driven to create more.
• ‘Can‑do’ Mindset: We jump‑in and proactively contribute to the greater good.
• Humble Leadership: We have a short distance between leaders and teams.
• Genuine Interactions: We want all people to be their true selves.
• Supportive & Collaborative Teams: We are curious and generous with our knowledge.
• We Trust.

• Passionate Explorers - We are proud of our history and are driven to create more.
• ‘Can‑Do’ Mindset - We jump‑in and proactively contribute to the greater good.
• Supportive and Collaborative Teams - We are curious and generous with our knowledge.
• Genuine Interactions - We want all people to be their true selves.
• Humble Leadership - We have a short distance between leaders and teams.

Since 1896, HX have championed sustainability in the expedition cruise sector. From launching the world’s first battery‑hybrid expedition cruise ships to banishing heavy fuel oil and single‑use plastics from our fleet. We are at the forefront of driving sustainable practices in expedition cruises that prioritise greener travel. For nearly 130 years we have been committed to continuously improving what we do for our guests but also for the people we work with. We are a group of explorers who want to seek out the very best journeys for our guests but also for ourselves. We take our guests on big life‑changing adventures, from the stunning wilderness of the Arctic to the incredible creatures on the Galápagos Islands all on our purpose‑built expedition ships. Our HX fleet explore hundreds of destinations in over 30 countries across 5 continents. Our ambition is strong and lofty – we want to become the number one sustainable expedition brand in the world. But we recognise we need passionate explorers, with can‑do mindsets, humble leadership skills which bring people together for genuine interactions in a supportive and collaborative way. As a newly branded company built on a 130‑years heritage, HX is at an exciting new chapter and as we embark on this new journey, we believe your skills and passion could thrive. We are looking for talented explorers who want to join us on our exciting expedition to growth and success. This could include travelling and working in amazing HX hubs both on sea and land. From our impressive new Headquarters in London to our state‑of‑the‑art Customer Service Centre just opened in Prague as well as various offices across Europe, the US and APAC. One thing you’ll find whether on sea or land is a group of people, all connected with the same mindset and purpose – we want to explore more, champion sustainability and become the world’s very best expedition cruise operator.