Social Media Content and Community Specialist (12-month FTC)

Social Media Content & Community Specialist – 12-month fixed-term maternity cover. At HX our purpose is to awaken people to the beauty and fragility of the planet, with adventure that reignites a sense of wonder. We take curious travellers to incredible destinations, sustainably in true expedition-style with science and education at the heart of every journey. We bring them off the beaten track to special destinations across the Arctic, Antarctic, Galapagos, British Isles, Alaska, Northern Norway, and Central / South America. We are a passionate team who deliver our global operations from every corner of the world and our people are instrumental in continuing to inspire this adventure, play their part and deliver on our promise of guest‑centric and memorable experiences, benefiting the communities we visit, enriching our guests and inspiring a more sustainable world – to change the way they see the world.

Key Responsibilities & Deliverables

• Deliver a first‑class experience in conversations, going beyond guests’ expectations to engender positive brand experience.
• Handle all queries within agreed team SLAs.
• Escalate and engage stakeholders to address challenging questions or potentially brand‑damaging issues or complaints.
• Support the identification of new content and proactively develop new stories and assets in support of the editorial strategy of all HX channels.
• Support local market social efforts, providing hands‑on support and strategic leadership within the wider social media strategy.
• Lead content delivery for agreed editorial stories.
• Support and deliver reporting documentation within agreed cadences.
• Support wider communication and social team press and creator trips, working directly with content creators to build confidence and ensure smooth logistical planning of content trips.
• Collaborate with stakeholders from other channels to ensure and support the launch of new commercial propositions to guests through social.
• With support of the wider social team, manage publishing of content through core brand channels.
• Contribute to broader team and business priorities as needed.
• Think sustainably and bring this mindset to the team and partners.
• Champion the HX Spirits.

Requirements

• Fluency in English is required; Nordic languages, German, and/or French are beneficial.
• Demonstrated ability to deliver work with impeccable attention to detail and excellent grasp of spelling, punctuation and grammar.
• Experience working with a brand where social media is an important storytelling channel.
• Strong editorial and creative writing skills, capturing brand tone of voice and conveying personality to followers.
• Experience managing customer service or social queries in multiple languages, including conflict resolution.
• Experience working with brand guidelines to interpret core storytelling pillars and apply them to the development and review of social content and copy.
• Solid understanding of the social media channels landscape and owned, earned and paid distribution.
• Comfortable with basic analytics to support reporting requirements.
• Experience in a multi‑national organisation with a global guest mix; maritime, expedition, or cruise industry experience is beneficial but not required.
• Experience using social media management systems is beneficial, as is experience working in Salesforce.
• Tech‑forward and adaptable, with a proven ability to quickly learn new systems.
• Proficiency in MS Office applications including Outlook, PowerPoint, Word and Excel.

Key Personal Attributes / Behavioural Competencies

• Safety and compliance minded for yourself and others.
• High degree of personal integrity and honesty.
• Excited to work in a hybrid environment to leverage time in person with colleagues across the business.
• Passionate about inclusion and belonging; bring people and different perspectives together to promote a diverse and inclusive workplace.
• Clear and effective communication with internal and external stakeholders.
• Ability to manage execution and competing demands.
• Ability to adapt to change in a positive, productive manner.
• Shows curiosity and applies learning in a way that adds value to team discussions and outcomes.
• Strong sense of initiative and urgency, with the ability to follow up on outstanding matters efficiently.
• Demonstrates pride and ownership in all aspects of your work, from high‑level advisory to essential day‑to‑day administration.
• Demonstrates polish and professionalism at all times when engaging with leaders and team members with differing points of view.

As part of a 24/7 global operation this position will require rotational weekend coverage.