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- Tasks: Drive global marketing strategies and deliver impactful multi-channel campaigns.
- Company: Join a leading company in utilities and technology with a focus on innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborate with diverse teams and travel to engage with global markets.
- Why this job: Make a real impact on brand development and business growth in a dynamic environment.
- Qualifications: 5+ years in marketing, strong digital skills, and excellent communication abilities.
The predicted salary is between 50000 - 65000 £ per year.
The Senior Marketing Manager drives global marketing across HWM Global’s businesses, with responsibility for marketing strategy and planning, digital channels, lead generation, sales enablement, and brand development. The role develops and delivers high-impact, multi-channel campaigns that support product launches, generate qualified leads, and align closely with commercial priorities through collaboration with Sales and distributor partners. The Senior Marketing Manager will also own the continued development and optimisation of the HWM Global website.
By analysing the market landscape and trend data, the Senior Marketing Manager ensures timely, relevant digital marketing activity that increases reach, engagement, search performance, and lead quality. The role directly supports business growth and strengthens HWM Global’s presence in key global markets.
Responsibilities include:
- Develop and execute digital marketing strategies to support product launches, lead generation, and awareness.
- Manage and regularly communicate digital marketing projects, including WordPress website enhancements, to raise internal awareness, engagement, and senior leadership buy-in.
- Plan and deliver high-impact, multi-channel campaigns aligned with commercial priorities and growth markets.
- Partner closely with the wider Business Development and Sales teams to ensure marketing activity directly supports pipeline growth and revenue objectives, with a focus on quality leads in targeted markets and applications.
- Own digital channels including the website, email, social media, and online campaigns, using performance insights to continuously optimise impact.
- Track and analyse campaign performance, translating data into actionable improvements and clear ROI.
- Act as the primary marketing interface for Sales and distributor partners across all verticals.
- Deliver consistent, high-quality sales enablement tools, branded materials, and targeted communications to support customer engagement and conversion.
- Protect, evolve, and manage the HWM Global brand across all channels, ensuring consistency with corporate guidelines and market positioning.
- Lead brand enhancement initiatives, including company voice, thought leadership, and go-to-market alignment for hardware and software launches.
- Lead development of customer-facing content including web pages, presentation templates, digital-first content, campaigns, white papers, media, and online forums/videos.
- Translate complex technical solutions into clear, compelling, value-led messaging for utilities, municipalities, and distributors.
- Own digital marketing communications and internal brand documentation, ensuring accuracy, accessibility, and brand alignment.
- Lead market research projects to gather customer and competitor insight, helping to inform and shape Business Development plans.
Qualifications:
- 5+ years’ experience in leading and managing marketing activities, ideally within utilities, infrastructure, or technology sectors.
- A qualification in Marketing or a related field would be preferred.
- Proven delivery of multi-channel campaigns, product launches, and distributor engagement.
- Strong digital marketing capability and software literacy, including WordPress, GA4, CRM platforms, and social publishing tools.
- Excellent writing, communication, and project management skills.
- Strong cross-functional collaborator, able to work effectively with technical, commercial, and creative teams.
About you:
- Adaptable, resilient, and comfortable working in dynamic, fast-paced environments.
- Highly results-oriented, motivated by achieving ambitious growth and personal development targets.
- A marketing professional who keeps abreast of the latest trends and research in effective modern marketing methods.
- A strategic, commercially focused marketer with the ability to translate business objectives into clear, actionable marketing initiatives.
- An effective leader capable of motivating high-performing teams across remote and distributed environments.
- A confident, credible communicator who can influence stakeholders at all levels and drive alignment across Sales, technical, and commercial teams.
- Strong commercial acumen, with a proven ability to deliver measurable growth through focused, insight-led marketing activity.
- Comfortable operating in fast-paced, evolving environments, with a resilient and adaptable approach to change.
- Results-driven and highly motivated, with a commitment to continuous improvement, professional development, and team capability building.
- Willing to travel to the Cwmbran office regularly and internationally to engage with diverse markets, partners, and cultures as required.
Senior Marketing Manager employer: HWM Radio-Tech Ltd.
Contact Detail:
HWM Radio-Tech Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend marketing events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your past campaigns and successes. This is your chance to demonstrate your digital marketing prowess and make a lasting impression on potential employers.
✨Tip Number 3
Don’t just apply – engage! When you find a role you love, reach out to current employees on LinkedIn. Ask them about their experiences and share your enthusiasm for the company. This can help you stand out from the crowd.
✨Tip Number 4
Keep learning and adapting! Stay updated on the latest marketing trends and tools. Consider taking online courses or certifications to boost your skills. This shows potential employers that you're committed to growth and staying ahead in the game.
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Senior Marketing Manager role. Highlight your experience in digital marketing, campaign management, and any relevant tools you've used. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how you can drive growth at HWM Global. Be sure to mention specific campaigns or projects that showcase your expertise.
Showcase Your Results: When detailing your past experiences, focus on the results you've achieved. Use metrics to demonstrate how your marketing strategies have led to increased engagement or lead generation. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at HWM Radio-Tech Ltd.
✨Know Your Marketing Strategies
Make sure you’re well-versed in the latest marketing strategies, especially those relevant to digital channels and lead generation. Be ready to discuss how you've successfully executed multi-channel campaigns in the past and how they align with commercial priorities.
✨Showcase Your Analytical Skills
Prepare to talk about how you’ve used data to drive marketing decisions. Bring examples of how you’ve tracked campaign performance and translated insights into actionable improvements. This will demonstrate your ability to optimise marketing activities effectively.
✨Collaborate Like a Pro
Highlight your experience working with cross-functional teams, especially Sales and technical departments. Share specific instances where your collaboration led to successful outcomes, as this role requires strong partnership skills to support pipeline growth.
✨Be Ready to Discuss Brand Management
Since brand development is key for this position, come prepared to discuss how you’ve managed and evolved brand identities in previous roles. Talk about your approach to maintaining consistency across various channels and how you’ve engaged stakeholders in the process.