At a Glance
- Tasks: Drive customer engagement and digital growth through innovative eCRM strategies.
- Company: Join Huws Gray, a trusted name in home improvement and building supplies.
- Benefits: Enjoy 23 days holiday, performance bonuses, and discounts on various retailers.
- Other info: Flexible working options and opportunities for training and development.
- Why this job: Make a real impact on customer loyalty and engagement in a dynamic environment.
- Qualifications: Experience in CRM and digital marketing, with strong analytical and communication skills.
The predicted salary is between 35000 - 45000 £ per year.
Join a team driving customer engagement and digital growth across our business. Be part of something bigger at Huws Gray. Whether you're in the trade or simply love a good home improvement project, chances are you've heard of us. We’re the Huws Gray Group – home to a family of trusted brands including Huws Gray, Hirebase, Civils & Lintels, The Timber Group, PDM, NDI and Anglia Tool Centre. Across the UK, our branches support local communities with everything they need for building, improving and creating – we couldn’t do it without our people and that’s where you come in!
We’re looking for a commercially minded ECRM Manager to shape and grow our customer engagement strategy across digital channels. This role plays a key part in driving customer loyalty, repeat purchases and long-term value across a broad audience - from trade professionals and contractors to DIY customers. Combining data, creativity and technology, you’ll lead the delivery and continuous optimisation of targeted, insight-driven campaigns and lifecycle journeys that create measurable commercial impact. This is a hands-on role with strong strategic influence, offering the opportunity to help define how we connect with, engage and grow our customer base.
What You’ll Be Doing
- Lifecycle & Strategy: Deliver the eCRM strategy across the full customer lifecycle, driving segmentation, personalisation, and optimisation of customer journeys.
- Campaigns: Plan and execute multichannel campaigns aligned to commercial goals, managing the campaign calendar and key stakeholder inputs.
- Automation & Personalisation: Build and optimise automated journeys, using data and behavioural insights to enhance relevance and experience.
- Data & Performance: Analyse performance, identify growth opportunities, and turn insights into actionable improvements.
- Testing & Optimisation: Lead testing programmes and embed a continuous test-and-learn approach.
- Platform Ownership: Manage the eCRM platform, ensuring data accuracy, compliance, and seamless integrations.
- Collaboration: Partner across teams to deliver consistent, customer-focused experiences and manage external partners where needed.
We’re happy to explore flexible working options. Feel free to chat with us about it during the interview. While we might not be able to meet every request, we’ll always listen with an open mind—and there’s no judgment in asking.
What You’ll Bring
We’re looking for someone with experience in CRM, lifecycle marketing or digital customer engagement – ideally within retail, trade, or B2B environments – who has a proven track record of delivering measurable commercial results through eCRM activity. A strong understanding of segmentation, automation and lifecycle marketing is essential, along with hands-on experience using CRM or marketing automation platforms such as Bloomreach, Salesforce or Braze. An analytical mindset and the ability to turn data into clear, actionable insights are key, as are strong communication and stakeholder management skills. Experience in retail, e-commerce, or trade sectors is advantageous, and while knowledge of the building materials industry is a bonus, it’s not essential.
What’s In It For You
You’ll be part of a supportive team that values collaboration, clear communication and the drive to get things done. Every day is different – and your work will have a real impact on how smoothly our branches and sites operate. We believe great work should be recognised and rewarded. Here’s what you can expect:
- 23 days’ holiday, plus bank holidays (31 days per year).
- Company bonus scheme, based on performance.
- Contributory pension and life assurance.
- Discounts on high street retailers, supermarkets, restaurants, gyms and cinemas.
- Colleague discount across our group brands.
- Attraction and travel discounts.
- Training and development programmes to support your growth.
We offer on-the-job training and opportunities to work towards recognised qualifications, including apprenticeships. At Huws Gray, we believe that a diverse and inclusive workforce makes us stronger, smarter and better at serving our customers. We’re proud to be an equal opportunities employer and we are committed to creating a respectful and inclusive workplace, whether you’re based in one of our branches, on the road or in one of our offices. If you need any adjustments to support you through the application or interview process, please let us know.
ECRM Manager employer: Huws Gray
Huws Gray is an exceptional employer that fosters a collaborative and inclusive work culture, where every team member's contributions are valued. With a focus on employee growth, we offer extensive training programmes, a generous holiday allowance, and a performance-based bonus scheme, ensuring that your hard work is recognised and rewarded. Located in Pampisford, our hybrid working model provides flexibility, allowing you to balance your professional and personal life while making a meaningful impact on customer engagement and digital growth.
StudySmarter Expert Advice🤫
We think this is how you could land ECRM Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Huws Gray and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Huws Gray are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Huws Gray on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Huws Gray. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace ECRM Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Huws Gray. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Huws Gray:Show us that you’ve done your homework! In your application, briefly mention what you admire about Huws Gray’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Huws Gray
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Huws Gray will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Huws Gray, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
