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- Tasks: Lead ASO strategy to boost app visibility and user acquisition for our exciting games.
- Company: Join Hutch, a dynamic mobile games developer with a focus on community and creativity.
- Benefits: Enjoy a 4-day work week, flexible hours, remote work, and private healthcare.
- Why this job: Make a real impact in the gaming industry while working with a passionate team.
- Qualifications: Experience in ASO, A/B testing, and a love for gaming are essential.
- Other info: Collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
We’re Hutch, a mobile games developer & publisher with studios in central London, Dundee and Canada. Our mission is to build the most diverse and engaged automotive gaming community on mobile. Our games have been played by over 300 million people, with new titles in development.
We believe in putting our people first. Here you can make games without sacrificing quality time with family and friends. We strive to ensure our people are happy and healthy. Our teams are small and empowered, they have the independence to take on creative and technical challenges together, to work collaboratively, to make great games and have fun along the way.
We believe in looking after our people, small empowered teams, complete transparency, test, learn, repeat, community at the core and the freedom to focus on what truly makes a difference to our players. We’re driven by our players! Come and join the mission!
Hutch is looking for an ASO Manager to help lead ASO strategy across our game portfolio. This is a key role that will contribute to our success. Reporting into the Performance Marketing Director and working collaboratively with Artists, Analysts, marketing and game teams, you will help to devise strategies for app store optimisation to maximise visibility and UA conversion. AB testing, research and analysis will play a key role in improving our App Store presence, rankings and installs.
We’re looking for an individual that has a strong analytical and creative mindset, who is also a great communicator and collaborator and can give clear direction to Artists and work closely with a number of different disciplines to ultimately improve the success of our games.
Responsibilities:- Manage App Store Optimisation both on-page and off-page, developing a deep knowledge of optimisation techniques and trends.
- Work with the Performance Marketing team to improve conversion rates for user journey.
- Support user acquisition activity with CPPs/CSLs production and testing.
- Liaise with Game Directors to understand current and upcoming game features, gain insight into the games, and share insight into ASO performance.
- Design, execute and analyse ASO experiments – planning, goal setting and delivery, including what to test and when to test.
- Monitor App Store performance including visibility and rankings, platform featuring, and Store reported installs and quality of those installs.
- Advise on causes and effects of such rankings - effectively becoming the owner within the business of reporting where our apps are being promoted (platform, UA, social), demonstrating a high knowledge of the marketplace and store developments.
- Create and maintain effective documentation and reporting of results, with observations and recommendations.
- Research and adopt tools to facilitate effective monitoring and deployment.
- Manage external agencies where necessary to add value to the process.
- Collaborate with the Design team to create new assets for the App Stores.
- Proven track record in App Store Optimisation or a related field.
- Proven track record of designing and executing A/B tests that resulted in significant and measurable improvements in conversion rate.
- Works well in a highly autonomous and international environment.
- Strong creative skills yet comfortable using data to service actionable insights.
- Able to work in a collaborative, creative environment while also motivated to execute on projects and deliver results independently.
- Out-the-box thinker who wants to deliver best-practice while innovating and looking for opportunities to be ahead of the curve.
- Understanding of, and interest in game development process and live product management.
- A keen gamer and keen to understand the games industry as a whole.
- Previous experience in the games industry.
- Marketing experience preferable.
- Combination of agency and in-house working experience.
Life at Hutch: Our HQ is in the heart of Shoreditch in central London. We have additional offices in Dundee and Mahone Bay, Nova Scotia. We're an agile, creative team with people at the core of our values. We reward our employees with:
- Hutch is now a 4-Day Work Week company.
- Flexible working hours.
- Remote working 2 days per week.
- Excellent salary.
- Private health care.
- Enhanced Maternity (18 weeks) and Paternity leave (6 weeks).
- Support to learn, develop and progress within Hutch.
- Free snacks and drinks.
- Social events.
App Store Optimisation Manager (ASO Manager) (Hiring Immediately) in Dundee employer: Hutch
Contact Detail:
Hutch Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land App Store Optimisation Manager (ASO Manager) (Hiring Immediately) in Dundee
✨Tip Number 1
Network like a pro! Reach out to people in the gaming industry, especially those at Hutch. Use LinkedIn or even Twitter to connect and engage with them. A friendly message can go a long way in getting your foot in the door.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your ASO projects and successes. If you’ve done A/B testing or improved app visibility, make sure to showcase those results. Visuals and data speak volumes!
✨Tip Number 3
Prepare for the interview by knowing Hutch’s games inside out. Play them, understand their mechanics, and think about how you could improve their ASO. This shows genuine interest and gives you a chance to impress with your insights.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and are keen on being part of our mission.
We think you need these skills to ace App Store Optimisation Manager (ASO Manager) (Hiring Immediately) in Dundee
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the ASO Manager role. Highlight your experience in app store optimisation and any relevant projects you've worked on. We want to see how your skills align with our mission at Hutch!
Show Off Your Creativity: Since this role requires a strong creative mindset, don’t hesitate to showcase your innovative ideas in your application. Share examples of how you've approached ASO challenges in the past and what unique strategies you’ve implemented.
Be Data-Driven: We love numbers! Include specific metrics or results from your previous ASO efforts to demonstrate your analytical skills. This will help us see how you can contribute to improving our app visibility and conversion rates.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and ensure it reaches the right people at Hutch!
How to prepare for a job interview at Hutch
✨Know Your ASO Inside Out
Before the interview, dive deep into App Store Optimisation techniques and trends. Familiarise yourself with Hutch's games and their current ASO strategies. This will not only show your passion but also help you discuss how you can contribute to their success.
✨Showcase Your Analytical Skills
Prepare examples of A/B tests you've designed and executed in the past. Be ready to discuss the results and how they improved conversion rates. This will demonstrate your analytical mindset and ability to drive measurable improvements.
✨Communicate Clearly and Collaboratively
Since the role involves working closely with various teams, practice articulating your ideas clearly. Think about how you can effectively communicate ASO strategies to artists and game directors, ensuring everyone is on the same page.
✨Be Creative and Innovative
Hutch values out-of-the-box thinkers, so come prepared with fresh ideas for ASO strategies. Think about what unique approaches you could bring to the table that would set their games apart in the app stores.