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- Tasks: Lead CRM initiatives to boost player engagement and retention in mobile games.
- Company: Hutch is a dynamic mobile games developer with a mission to create an engaged gaming community.
- Benefits: Enjoy a hybrid work model, creative team culture, and a focus on work-life balance.
- Why this job: Shape CRM strategies from scratch while collaborating with passionate teams in a fun environment.
- Qualifications: Experience in CRM strategy, preferably in mobile games, with strong analytical skills.
- Other info: Join a diverse team in Shoreditch and contribute to exciting gaming projects!
The predicted salary is between 36000 - 60000 £ per year.
We're Hutch, a mobile games developer & publisher with studios in central London, Dundee and Canada. Our mission is to build the most diverse and engaged automotive gaming community on mobile. Our games have been played by over 300 million people, with new titles in development.
We believe in putting our people first. Here you can make games without sacrificing quality time with family and friends. We strive to ensure our people are happy and healthy. Our teams are small and empowered, they have the independence to take on creative and technical challenges together, to work collaboratively, to make great games and have fun along the way.
We believe in looking after our people, small empowered teams, complete transparency, test, learn repeat, community at the core and the freedom to focus on what truly makes a difference to our players. We're driven by our players! Come and join the mission!
Hutch is looking for an experienced CRM Manager to join the team on an initial 6 month contract. As CRM Manager, you will be responsible for defining, implementing and optimising our CRM initiatives to drive player engagement, retention and monetisation. You will have the exciting challenge of shaping our approach to CRM from scratch, selecting the right tools, building automated workflows, and working closely with our marketing, product and data teams to deliver best-in-class lifecycle marketing campaigns.
Responsibilities
- Develop and execute a CRM strategy that drives player engagement, retention and lifetime value across Hutch's portfolio of live games
- Lead the selection and implementation of CRM tools & platforms suited for a mobile games environment
- Build and manage player segmentation and personalised messaging strategies based on in-game behaviour and player lifecycle stage
- Design and optimise automated onboarding, re-engagement and win-back campaigns across multiple channels (push, in-app, email, SMS)
- Work closely with game teams, analysts and marketing teams to ensure CRM efforts align with overarching marketing strategies
- Establish and monitor CRM KPIs and analytics, continuously refining strategies based on performance data
- Drive awareness of key business initiatives among our playerbases
Requirements
- Proven experience leading CRM strategy, preferably within mobile games / app environments
- Strong knowledge of CRM tooling, specifically Braze
- Analytical mindset with experience in A/B testing and performance measurement
- Self starter who can take ownership of the CRM area and drive results
- Passion for gaming is a plus!
Benefits
Life at Hutch: Our HQ is in the heart of Shoreditch in central London. We have additional offices in Dundee and Mahone Bay, Nova Scotia. We're an agile, creative team with people at the core of our values.
Our Values
- Transparent - Being transparent and open helps us to be trusted and fosters integrity
- Humble - When we are humble we show humility, we let go of egos and we are self-aware
- Collaborative - We value teamwork, the spirit of collaboration and the results of working together
- Driven - We have drive and ambition and always push for the best results rather than settling
- Adaptable - Demonstrating the ability to adapt ultimately helps us grow and helps us thrive in different situations
We value diversity and as an equal opportunity employer we encourage applications from all suitable applicants. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Please see Hutch Privacy Policy for details on how Hutch uses your personal data. Come and find out more about Hutch. We make racing games, but it's not the only thing that drives us - https://www.hutch.io/
CRM Manager employer: Hutch
Contact Detail:
Hutch Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Familiarise yourself with Hutch's games and their player base. Understanding the specific audience and their preferences will help you tailor your CRM strategies effectively, showing that you're genuinely interested in their community.
✨Tip Number 2
Highlight your experience with CRM tools, especially Braze, during your conversations. Be prepared to discuss how you've successfully implemented CRM strategies in previous roles, as this will demonstrate your capability to hit the ground running.
✨Tip Number 3
Showcase your analytical skills by discussing past A/B testing experiences. Be ready to explain how you've used data to refine marketing strategies, as this aligns perfectly with Hutch's focus on performance measurement.
✨Tip Number 4
Emphasise your passion for gaming during your interactions. Sharing your enthusiasm for mobile games can help you connect with the team and demonstrate that you align with Hutch's mission of building a vibrant gaming community.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM, particularly within mobile games or app environments. Emphasise your achievements in player engagement and retention strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for gaming and your understanding of Hutch's mission. Discuss how your skills align with their values and the specific requirements of the CRM Manager role.
Showcase Analytical Skills: In your application, provide examples of how you've used data to drive CRM strategies. Mention any experience with A/B testing and performance measurement to demonstrate your analytical mindset.
Highlight Collaboration Experience: Since the role involves working closely with various teams, include examples of past collaborative projects. Show how you’ve successfully partnered with marketing, product, and data teams to achieve common goals.
How to prepare for a job interview at Hutch
✨Understand the Company Culture
Before your interview, take some time to research Hutch's company culture. They value transparency, collaboration, and adaptability. Be prepared to discuss how your values align with theirs and provide examples of how you've demonstrated these traits in your previous roles.
✨Showcase Your CRM Expertise
As a CRM Manager, you'll need to demonstrate your experience with CRM strategies, particularly in mobile games. Be ready to discuss specific tools you've used, like Braze, and share successful campaigns you've led that drove player engagement and retention.
✨Prepare for Technical Questions
Expect questions about your analytical skills and experience with A/B testing. Prepare to explain how you've measured performance in past campaigns and how you used data to refine your strategies. This will show your analytical mindset and ability to drive results.
✨Express Your Passion for Gaming
Hutch is looking for someone who is not just skilled but also passionate about gaming. Share your favourite games and what you love about them. This personal touch can help you connect with the interviewers and show that you're genuinely interested in the industry.
