At a Glance
- Tasks: Lead performance marketing strategies to boost player acquisition for exciting mobile games.
- Company: Join Hutch, a dynamic mobile games developer with a focus on community and creativity.
- Benefits: Enjoy a 4-day work week, flexible hours, remote work options, and private healthcare.
- Other info: Collaborative culture with opportunities for personal growth and fun social events.
- Why this job: Make a real impact in the gaming industry while working with a passionate team.
- Qualifications: Experience in performance marketing within gaming and strong analytical skills required.
The predicted salary is between 63000 - 77000 £ per year.
We’re Hutch, a mobile games developer & publisher with studios in central London, Dundee and Canada. Our mission is to build the most diverse and engaged automotive gaming community on mobile. Our games have been played by over 280 million people, with new titles in development.
We believe in putting our people first. Here you can make games without sacrificing quality time with family and friends. We strive to ensure our people are happy and healthy. Our teams are small and empowered, they have the independence to take on creative and technical challenges together, to work collaboratively, to make great games and have fun along the way.
We believe in looking after our people, small empowered teams, complete transparency, test, learn repeat, community at the core and the freedom to focus on what truly makes a difference to our players. We’re driven by our players! Come and join the mission!
Hutch are looking for a Performance Marketing Manager to join the team in Dundee. This is a high impact role, working on the activities that directly generate revenue for our studio. Day to day you should be comfortable around data and numbers and a great collaborator, making decisions on strategic direction and working with the broader marketing team. You’ll be working closely with an experienced User Acquisition team, taking responsibilities of UA budgets, making key decisions on bidding as well as getting involved in the day to day tasks.
A Performance Marketing Manager at Hutch works within the Growth and Insights team and they are responsible for User Acquisition. This is the number of users that our games have and the revenue that is generated through them. Performance Marketing Managers work across different channels and within the app stores to test and refine what the consumer sees related to Hutch games, that ultimately makes them play our games. The goal of the team is to make our games appealing and increase the player base. This is an exciting field that is varied and constantly evolving.
Responsibilities- Plan/manage our high-level UA strategy, making decisions on which channels to use, how campaigns are run, and target audiences.
- Manage, analyse and optimise campaigns to ensure that we are maximising the number of players we acquire.
- Supervise, mentor and train Campaign Managers.
- Make detailed creative briefs and work closely with the Marketing art team on creative optimisation and generating new creative artwork for our campaigns.
- Keep up to date with the field in order to exploit new opportunities.
- Help with App Store Optimisation and help refine our approach to measuring true ROAS.
- Previous experience working as a Performance Marketing Manager in the video games industry.
- Previous experience running campaigns on Facebook, Google Ads and other networks.
- Experience managing, maintaining and building relationships with account managers at AdNetwork companies such as IronSource, UnityAds, DSPs etc.
- Comfortable running and optimising multiple campaigns.
- Degree in Economics, Business, marketing or something similar.
- Strong analytical skills.
- Excellent knowledge of Excel.
- Passion to work within games, with an idea of what makes mobile games succeed or fail and audience demographics.
- You have previously played a Hutch game and can talk about what you like and dislike.
- A curious nature, driven to discover underlying explanations of things, just for fun and can think of creative solutions to problems.
- Experience in statistics modelling, or other such generally useful techniques.
- Knowledge of SQL or any similar languages.
Our HQ is in the heart of Shoreditch in central London. We have additional offices in Dundee and Mahone Bay, Nova Scotia. We're an agile, creative team with people at the core of our values. We reward our employees with:
- Hutch is now a 4-Day Work Week company.
- Flexible working hours.
- Remote working 2 days per week.
- Excellent salary.
- Private health care.
- Enhanced Maternity (18 weeks) and Paternity leave (6 weeks).
- Support to learn, develop and progress within Hutch.
- Free snacks and drinks.
- Social events, game launch parties, Thursday night drinks and much more.
This will mean that Hutch employees will work a maximum of 4 days per week (30 hours/week) Mon-Thurs, with zero reductions in pay (compared to a 5 day working week).
Our Values- Transparent - Being transparent and open helps us to be trusted and fosters integrity.
- Humble - When we are humble we show humility, we let go of egos and we are self-aware.
- Collaborative - We value teamwork, the spirit of collaboration and the results of working together.
- Driven - We have drive and ambition and always push for the best results rather than settling.
- Adaptable - Demonstrating the ability to adapt ultimately helps us grow and helps us thrive in different situations.
We value diversity and as an equal opportunity employer we encourage applications from all suitable applicants. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Come and find out more about Hutch. We make racing games, but it’s not the only thing that drives us.
Performance Marketing Manager in Dundee employer: Hutch Games
Hutch Games is an exceptional employer located in Greater London, offering a vibrant work culture that fosters creativity and collaboration among game enthusiasts. With a focus on employee well-being, we provide unique benefits such as a 4-day work week, mental health coaching, and private medical insurance, ensuring our team members thrive both personally and professionally. Join us to grow your career in a dynamic environment where your analytical skills can directly impact game development and user experience.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager in Dundee
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hutch Games and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hutch Games are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hutch Games on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hutch Games. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager in Dundee
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hutch Games. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hutch Games:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hutch Games’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hutch Games
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hutch Games will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hutch Games, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
