Area Sales Manager – South East UK in Newton Aycliffe

Shape the Future with Us

At Husqvarna Group, we believe that true innovation begins with bold ideas, thoughtful actions, and unwavering dedication. With over 300 years of pioneering spirit, we continue to push boundaries — not for the sake of change, but to make a meaningful difference for our customers, our teams, and the world around us. Being bold means stepping outside our comfort zones, embracing new opportunities, and acting decisively. We do so with care, always considering the impact of our actions and holding ourselves accountable to the highest standards. Our dedication fuels our progress. We work hard, stay passionate, and support one another to achieve shared success. This is how we Win Through Culture — by living our values every day. If you’re ready to be part of a global team that’s driven by purpose, innovation, and collaboration, we’d love to hear from you.

Your Role at Husqvarna UK

This role is to replace an established sales rep role in this area and is intended to help drive the brand with gaining distribution and, hence, market share, predominantly within Garden Centres.

Responsibilities & Key Tasks

• Grow Gardena Brand Division products within the agreed territory.
• Achieve company marketing strategies within the territory.
• Achieve sales turnover and margin budget (target) for the territory.
• Manage and grow the garden centre accounts within the territory.
• Onboard new customers.
• Achieve width and depth of all product categories within the garden centre network.
• Manage trade marketing activities to encourage sell‑through within the network, including high focus on instore training and merchandising.
• Gather market and competitor intelligence.
• Represent the company at trade events and trade shows.

What We’re Looking For

• Enthusiastic and self‑motivated with a strong desire to achieve results.
• Excellent communication skills and relationship builder.
• Previous sales experience and a real door‑opener (garden industry or other industries).
• Team player who can work independently and has a self‑starter attitude.
• Commercially astute, numerate and with an appreciation for pricing, costs and profitability.
• Shows initiative and a desire for development.
• Good time‑management skills.
• Computer literate using Microsoft Packages.
• Full UK driving licence.

What We Offer

• Competitive Salary – Rewarding your skills, experience, and contributions.
• Performance‑Based Incentives – Recognising and celebrating your achievements.
• Life Assurance – Coverage of up to 6x your annual salary.
• My Husqvarna Benefits Platform – Your one‑stop hub for exclusive employee perks, wellbeing resources, and discounts.
• Cycle to Work Scheme – Save on bikes and accessories while promoting a healthy, eco‑friendly commute.
• Enhanced Family‑Friendly Leave – Supporting you through life’s important moments.
• Comprehensive Health & Wellbeing Support – Including medical, dental, and mental health services.
• Recognised for Excellence – Proud recipients of the Better Health at Work Award – Maintaining Excellence and Investors in People – Silver Certification.
• Generous Holiday & Leave Policies – 25 days holiday plus bank holidays.
• Pension & Retirement Plans – Company matched up to 8%.
• Learning & Development Opportunities – Access to training, mentorship, and career growth programmes.
• Flexible Working Arrangements – Supporting hybrid work and flexible hours where possible.
• Global Career Pathways – Opportunities to grow within a truly international organisation.