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- Tasks: Shape and deliver a global web content strategy while optimising SEO performance.
- Company: Join the UK's leading over-50s age inclusive jobs board.
- Benefits: Dynamic work environment, hybrid arrangements, and competitive benefits package.
- Why this job: Make a real impact on web content and SEO initiatives across multiple markets.
- Qualifications: Experience in web content, SEO roles, and strong copywriting skills required.
- Other info: Collaborative team culture with opportunities for professional growth.
The predicted salary is between 36000 - 60000 £ per year.
As Web Content Manager, you will be responsible for shaping and delivering a global web content strategy that supports commercial priorities, strengthens SEO performance and ensures a consistent brand voice across markets. This is a fixed-term maternity cover role, where you will take ownership of the planning, creation and optimisation of global web content during the parental leave period, ensuring continuity, quality and performance across our digital platforms.
Key responsibilities
- Own and deliver the global web content roadmap aligned with commercial priorities, SEO opportunities and brand strategy.
- Collaborate closely with the SEO Lead to identify content gaps, keyword opportunities and optimisation priorities across markets.
- Lead on-page SEO strategy, including content structure, internal linking and strategic use of FAQs.
- Define content requirements and produce clear, insight-led briefs for the Creative team, including keyword guidance and performance objectives.
- Act as the guardian of brand tone of voice across all web content, ensuring consistency and quality at scale.
- Oversee content audits and contribute to improvements in site structure, navigation and page hierarchy.
- Monitor content performance and use insights to inform ongoing planning and optimisation.
- Ensure web content is accurate, localised and aligned with SEO and commercial objectives.
Experience & skills
- Proven experience in web content, content strategy or SEO-focused roles within a commercial or digital environment.
- Experience working with CMS platforms (Contentful preferred).
- Strong copywriting, editing and content planning skills.
- Excellent briefing skills, with the ability to translate SEO insights, brand guidelines and commercial objectives into actionable content briefs.
- Solid understanding of SEO principles, keyword research and on-page optimisation.
- Experience using analytics tools such as Google Analytics and Power BI.
Personal attributes
- Highly organised with strong stakeholder management skills.
- Detail-oriented with a strong commitment to content quality and brand consistency.
- Strategic thinker with the ability to balance long-term vision and short-term commercial priorities.
- Strong communication and collaboration skills, with experience working across digital, IT, revenue management and customer service teams.
- Proactive problem-solver with a solutions-focused mindset.
What we offer
- A dynamic and inclusive work environment where your ideas are valued.
- Opportunities for professional and personal development.
- Staff travel rates on our ships for you and your family.
- Hybrid working arrangements, with a minimum of two days per week in the office to support work-life balance.
- A competitive benefits package.
Why join us
- Join a global E-Commerce team where your work has real commercial impact across multiple markets.
- Take ownership of high-visibility web content and SEO initiatives that directly support growth and conversion.
- Work closely with experienced specialists across SEO, Creative, Digital and Technology teams.
- Enjoy a role that combines strategic thinking with hands-on delivery in a fast-paced digital environment.
- Be part of a collaborative, supportive team culture that values quality, clarity and continuous improvement.
- Gain valuable experience in a global, multi-market organisation, ideal for someone looking to broaden their international exposure.
Web Content Manager (Maternity Cover) employer: Hurtigruten
Contact Detail:
Hurtigruten Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Web Content Manager (Maternity Cover)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is especially important for a Web Content Manager role, as it gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company and its web content strategy. Be ready to discuss how you can contribute to their goals, especially around SEO and brand voice consistency.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Web Content Manager (Maternity Cover)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Web Content Manager role. Highlight your experience in web content strategy, SEO, and any relevant CMS platforms like Contentful. We want to see how your skills align with our needs!
Showcase Your SEO Skills: Since this role heavily focuses on SEO, don’t forget to mention specific examples of how you've improved content performance or optimised web pages in the past. We love seeing data-driven results that demonstrate your impact!
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to read through your achievements and skills. Remember, we appreciate quality and clarity!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Hurtigruten
✨Know Your SEO Basics
Make sure you brush up on your SEO knowledge before the interview. Understand key concepts like keyword research, on-page optimisation, and how to analyse content performance. This will show that you're not just familiar with the role but also passionate about driving results.
✨Showcase Your Content Strategy Skills
Prepare examples of past projects where you've successfully developed and executed a content strategy. Be ready to discuss how you identified content gaps and optimised existing material. This will demonstrate your ability to align content with commercial priorities.
✨Familiarise Yourself with Their Brand Voice
Take some time to explore the company's website and social media channels. Pay attention to their tone of voice and style. During the interview, refer to specific examples to show that you understand their brand and can maintain consistency across all content.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's current web content strategy and future goals. This not only shows your interest in the role but also gives you a chance to demonstrate your strategic thinking. It’s a great way to engage with the interviewers and leave a lasting impression.
