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- Tasks: Shape and deliver a global web content strategy while optimising SEO performance.
- Company: Join a leading over-50s age inclusive jobs board with a dynamic culture.
- Benefits: Enjoy hybrid working, competitive benefits, and staff travel rates for you and your family.
- Why this job: Make a real impact on web content and SEO initiatives in a fast-paced environment.
- Qualifications: Experience in web content, SEO roles, and strong copywriting skills required.
- Other info: Collaborative team culture with opportunities for professional growth and international exposure.
The predicted salary is between 36000 - 60000 £ per year.
Role purpose
As Web Content Manager, you will be responsible for shaping and delivering a global web content strategy that supports commercial priorities, strengthens SEO performance and ensures a consistent brand voice across markets. This is a fixed-term maternity cover role, where you will take ownership of the planning, creation and optimisation of global web content during the parental leave period, ensuring continuity, quality and performance across our digital platforms.
Key responsibilities
- Own and deliver the global web content roadmap aligned with commercial priorities, SEO opportunities and brand strategy
- Collaborate closely with the SEO Lead to identify content gaps, keyword opportunities and optimisation priorities across markets
- Lead on-page SEO strategy, including content structure, internal linking and strategic use of FAQs
- Define content requirements and produce clear, insight-led briefs for the Creative team, including keyword guidance and performance objectives
- Act as the guardian of brand tone of voice across all web content, ensuring consistency and quality at scale
- Oversee content audits and contribute to improvements in site structure, navigation and page hierarchy
- Monitor content performance and use insights to inform ongoing planning and optimisation
- Ensure web content is accurate, localised and aligned with SEO and commercial objectives
Experience & skills
- Proven experience in web content, content strategy or SEO-focused roles within a commercial or digital environment
- Experience working with CMS platforms (Contentful preferred)
- Strong copywriting, editing and content planning skills
- Excellent briefing skills, with the ability to translate SEO insights, brand guidelines and commercial objectives into actionable content briefs
- Solid understanding of SEO principles, keyword research and on-page optimisation
- Experience using analytics tools such as Google Analytics and Power BI
Personal attributes
- Highly organised with strong stakeholder management skills
- Detail-oriented with a strong commitment to content quality and brand consistency
- Strategic thinker with the ability to balance long-term vision and short-term commercial priorities
- Strong communication and collaboration skills, with experience working across digital, IT, revenue management and customer service teams
- Proactive problem-solver with a solutions-focused mindset
What we offer
- A dynamic and inclusive work environment where your ideas are valued
- Opportunities for professional and personal development
- Staff travel rates on our ships for you and your family
- Hybrid working arrangements, with a minimum of two days per week in the office to support work-life balance
- A competitive benefits package
Why join us
- Join a global E-Commerce team where your work has real commercial impact across multiple markets
- Take ownership of high-visibility web content and SEO initiatives that directly support growth and conversion
- Work closely with experienced specialists across SEO, Creative, Digital and Technology teams
- Enjoy a role that combines strategic thinking with hands-on delivery in a fast-paced digital environment
- Be part of a collaborative, supportive team culture that values quality, clarity and continuous improvement
- Gain valuable experience in a global, multi-market organisation, ideal for someone looking to broaden their international exposure
Web Content Manager (Maternity Cover) in London employer: Hurtigruten
Contact Detail:
Hurtigruten Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Web Content Manager (Maternity Cover) in London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or other platforms. Let them know you're on the lookout for opportunities, especially in web content management. You never know who might have a lead or can refer you to someone hiring.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best web content projects. Include examples of SEO strategies you've implemented and how they improved performance. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s web content and SEO practices. Be ready to discuss how you can enhance their strategy and align with their brand voice. Tailoring your approach shows you're genuinely interested and invested in their success.
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are excited about joining us. It gives you a better chance to stand out and shows your enthusiasm for the role. Don’t miss out on that opportunity!
We think you need these skills to ace Web Content Manager (Maternity Cover) in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Web Content Manager role. Highlight your experience in web content strategy and SEO, and show us how you can align with our commercial priorities and brand voice.
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples from your past roles that showcase your copywriting, content planning, and SEO expertise. We want to see how you've made an impact in previous positions.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate well-structured content that’s easy to read. Make sure your key achievements stand out and are relevant to the role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at Hurtigruten
✨Know Your SEO Basics
Make sure you brush up on your SEO knowledge before the interview. Understand key concepts like keyword research, on-page optimisation, and how to analyse content performance. Being able to discuss these topics confidently will show that you're ready to take ownership of the web content strategy.
✨Showcase Your Content Strategy Skills
Prepare examples of past projects where you've successfully developed and executed a content strategy. Be ready to explain how you aligned content with commercial priorities and brand voice. This will demonstrate your ability to deliver results in a similar role.
✨Familiarise Yourself with Their Brand Voice
Before the interview, take some time to explore the company's website and social media channels. Pay attention to their tone of voice and style. This will help you articulate how you can maintain and enhance their brand consistency across all web content.
✨Prepare Insight-Led Questions
Think of insightful questions to ask during the interview that reflect your understanding of the role and the company’s goals. For example, inquire about their current content challenges or how they measure success in their SEO efforts. This shows your proactive mindset and genuine interest in the position.
