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- Tasks: Shape and deliver a global web content strategy while optimising SEO performance.
- Company: Join a dynamic E-Commerce team in a global organisation.
- Benefits: Enjoy hybrid working, competitive benefits, and staff travel rates.
- Why this job: Make a real impact on web content and SEO initiatives across multiple markets.
- Qualifications: Experience in web content, SEO, and strong copywriting skills required.
- Other info: Collaborative culture with opportunities for professional growth and international exposure.
The predicted salary is between 36000 - 60000 £ per year.
As Web Content Manager, you will be responsible for shaping and delivering a global web content strategy that supports commercial priorities, strengthens SEO performance and ensures a consistent brand voice across markets. This is a fixed-term maternity cover role, where you will take ownership of the planning, creation and optimisation of global web content during the parental leave period, ensuring continuity, quality and performance across our digital platforms.
Key responsibilities
- Own and deliver the global web content roadmap aligned with commercial priorities, SEO opportunities and brand strategy.
- Collaborate closely with the SEO Lead to identify content gaps, keyword opportunities and optimisation priorities across markets.
- Lead on-page SEO strategy, including content structure, internal linking and strategic use of FAQs.
- Define content requirements and produce clear, insight-led briefs for the Creative team, including keyword guidance and performance objectives.
- Act as the guardian of brand tone of voice across all web content, ensuring consistency and quality at scale.
- Oversee content audits and contribute to improvements in site structure, navigation and page hierarchy.
- Monitor content performance and use insights to inform ongoing planning and optimisation.
- Ensure web content is accurate, localised and aligned with SEO and commercial objectives.
Experience & skills
- Proven experience in web content, content strategy or SEO-focused roles within a commercial or digital environment.
- Experience working with CMS platforms (Contentful preferred).
- Strong copywriting, editing and content planning skills.
- Excellent briefing skills, with the ability to translate SEO insights, brand guidelines and commercial objectives into actionable content briefs.
- Solid understanding of SEO principles, keyword research and on-page optimisation.
- Experience using analytics tools such as Google Analytics and Power BI.
Personal attributes
- Highly organised with strong stakeholder management skills.
- Detail-oriented with a strong commitment to content quality and brand consistency.
- Strategic thinker with the ability to balance long-term vision and short-term commercial priorities.
- Strong communication and collaboration skills, with experience working across digital, IT, revenue management and customer service teams.
- Proactive problem-solver with a solutions-focused mindset.
What we offer
- A dynamic and inclusive work environment where your ideas are valued.
- Opportunities for professional and personal development.
- Staff travel rates on our ships for you and your family.
- Hybrid working arrangements, with a minimum of two days per week in the office to support work–life balance.
- A competitive benefits package.
Why join us
- Join a global E-Commerce team where your work has real commercial impact across multiple markets.
- Take ownership of high-visibility web content and SEO initiatives that directly support growth and conversion.
- Work closely with experienced specialists across SEO, Creative, Digital and Technology teams.
- Enjoy a role that combines strategic thinking with hands-on delivery in a fast-paced digital environment.
- Be part of a collaborative, supportive team culture that values quality, clarity and continuous improvement.
- Gain valuable experience in a global, multi-market organisation, ideal for someone looking to broaden their international exposure.
Web Content Manager (Maternity Cover) employer: Hurtigruten Group
Contact Detail:
Hurtigruten Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Web Content Manager (Maternity Cover)
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, or even hit up LinkedIn. The more you engage, the better your chances of landing that Web Content Manager gig.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share examples of your past work, especially any SEO strategies you've implemented. Let them see how you can bring value to their team.
✨Tailor Your Approach
Every company is different, so make sure you tailor your pitch to fit their needs. Research their current web content and think about how you can enhance it. Show them you’re the perfect fit for their brand voice!
✨Follow Up
After interviews or networking events, don’t forget to follow up! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. Plus, it’s a great way to reinforce your interest in their web content strategy.
We think you need these skills to ace Web Content Manager (Maternity Cover)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Web Content Manager role. Highlight your experience in web content, SEO, and any relevant CMS platforms like Contentful. We want to see how your skills align with our needs!
Showcase Your SEO Skills: Since this role heavily focuses on SEO, don’t forget to mention specific projects where you’ve improved SEO performance. Use metrics and examples to demonstrate your impact. We love numbers that tell a story!
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate well-structured content that’s easy to read. Make sure your tone reflects our brand voice – professional yet approachable!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Hurtigruten Group
✨Know Your SEO Basics
Make sure you brush up on your SEO knowledge before the interview. Understand key concepts like keyword research, on-page optimisation, and how to use analytics tools. Being able to discuss these topics confidently will show that you're ready to take ownership of the web content strategy.
✨Showcase Your Content Strategy Skills
Prepare examples of past projects where you've successfully developed and executed a content strategy. Be ready to explain how you aligned content with commercial priorities and brand voice. This will demonstrate your ability to deliver on the role's key responsibilities.
✨Familiarise Yourself with CMS Platforms
If you have experience with Contentful or similar CMS platforms, be sure to highlight it. If not, do some research on how they work and be prepared to discuss how you would approach managing web content using such tools. This shows your proactive attitude and willingness to learn.
✨Prepare Insight-Led Briefs
Think about how you would create clear, actionable briefs for a creative team based on SEO insights and brand guidelines. Bring a couple of examples or ideas to the table during the interview. This will illustrate your strategic thinking and ability to communicate effectively across teams.
