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- Tasks: Shape and deliver a global web content strategy while optimising SEO performance.
- Company: Join a dynamic E-Commerce team in a global organisation.
- Benefits: Enjoy hybrid working, competitive benefits, and staff travel rates for you and your family.
- Why this job: Make a real impact on web content and SEO initiatives that drive growth.
- Qualifications: Experience in web content, SEO, and strong copywriting skills required.
- Other info: Collaborative culture with opportunities for professional development and international exposure.
The predicted salary is between 36000 - 60000 £ per year.
As Web Content Manager, you will be responsible for shaping and delivering a global web content strategy that supports commercial priorities, strengthens SEO performance and ensures a consistent brand voice across markets. This is a fixed-term maternity cover role, where you will take ownership of the planning, creation and optimisation of global web content during the parental leave period, ensuring continuity, quality and performance across our digital platforms.
Key responsibilities
- Own and deliver the global web content roadmap aligned with commercial priorities, SEO opportunities and brand strategy.
- Collaborate closely with the SEO Lead to identify content gaps, keyword opportunities and optimisation priorities across markets.
- Lead on-page SEO strategy, including content structure, internal linking and strategic use of FAQs.
- Define content requirements and produce clear, insight-led briefs for the Creative team, including keyword guidance and performance objectives.
- Act as the guardian of brand tone of voice across all web content, ensuring consistency and quality at scale.
- Oversee content audits and contribute to improvements in site structure, navigation and page hierarchy.
- Monitor content performance and use insights to inform ongoing planning and optimisation.
- Ensure web content is accurate, localised and aligned with SEO and commercial objectives.
Experience & skills
- Proven experience in web content, content strategy or SEO-focused roles within a commercial or digital environment.
- Experience working with CMS platforms (Contentful preferred).
- Strong copywriting, editing and content planning skills.
- Excellent briefing skills, with the ability to translate SEO insights, brand guidelines and commercial objectives into actionable content briefs.
- Solid understanding of SEO principles, keyword research and on-page optimisation.
- Experience using analytics tools such as Google Analytics and Power BI.
Personal attributes
- Highly organised with strong stakeholder management skills.
- Detail-oriented with a strong commitment to content quality and brand consistency.
- Strategic thinker with the ability to balance long-term vision and short-term commercial priorities.
- Strong communication and collaboration skills, with experience working across digital, IT, revenue management and customer service teams.
- Proactive problem-solver with a solutions-focused mindset.
What we offer
- A dynamic and inclusive work environment where your ideas are valued.
- Opportunities for professional and personal development.
- Staff travel rates on our ships for you and your family.
- Hybrid working arrangements, with a minimum of two days per week in the office to support work–life balance.
- A competitive benefits package.
Why join us
- Join a global E-Commerce team where your work has real commercial impact across multiple markets.
- Take ownership of high-visibility web content and SEO initiatives that directly support growth and conversion.
- Work closely with experienced specialists across SEO, Creative, Digital and Technology teams.
- Enjoy a role that combines strategic thinking with hands-on delivery in a fast-paced digital environment.
- Be part of a collaborative, supportive team culture that values quality, clarity and continuous improvement.
- Gain valuable experience in a global, multi-market organisation, ideal for someone looking to broaden their international exposure.
Web Content Manager (Maternity Cover) in London employer: Hurtigruten Group
Contact Detail:
Hurtigruten Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Web Content Manager (Maternity Cover) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best web content projects. This is your chance to demonstrate your expertise in SEO and content strategy, so make it shine!
✨Tip Number 3
Prepare for interviews by researching the company and its web content strategy. Be ready to discuss how you can contribute to their goals and bring fresh ideas to the table. Confidence is key!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and take the initiative to connect with us directly.
We think you need these skills to ace Web Content Manager (Maternity Cover) in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in web content management and SEO. We want to see how your skills align with our needs, so don’t be shy about showcasing relevant projects!
Show Off Your Copywriting Skills: As a Web Content Manager, strong copywriting is key. Include examples of your best work or even a brief writing sample that reflects your ability to maintain brand voice and engage audiences. We love seeing creativity in action!
Be Data-Driven: Mention any experience you have with analytics tools like Google Analytics. We’re keen on candidates who can use data to inform content strategies, so share how you've used insights to optimise web content in the past.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Hurtigruten Group
✨Know Your SEO Inside Out
Since the role heavily focuses on SEO, make sure you brush up on your SEO knowledge. Be ready to discuss specific strategies you've implemented in the past, such as keyword research and on-page optimisation techniques. This will show that you can hit the ground running.
✨Showcase Your Content Strategy Skills
Prepare examples of how you've developed and executed content strategies in previous roles. Highlight your experience with CMS platforms, especially Contentful, and be ready to explain how you’ve aligned content with commercial priorities and brand voice.
✨Bring Data to the Table
Familiarise yourself with analytics tools like Google Analytics and Power BI. Be prepared to discuss how you've used data to inform content decisions and optimise performance. This will demonstrate your analytical skills and commitment to quality.
✨Demonstrate Strong Collaboration Skills
This role requires working closely with various teams, so be ready to share examples of successful collaborations. Talk about how you've managed stakeholder relationships and ensured alignment across different departments, showcasing your communication and organisational skills.
