Location: Hurst Group HQ, The Frames, Phipp Street, Shoreditch, London, EC2A 4PS (On-site).
About the Company:
Hurst Media Company – the UK’s trusted media publisher
We are a contract publishing house that publishes positive content in print and online that consumers can trust partnering with The Times, Guardian, Daily Mail, Metro, Telegraph, Sun, Express, Mirror, OK! Magazine, London Standard, Good Housekeeping, Women’s Health, Cosmopolitan, New Scientist and many more.
Our advertorials, native articles and competitions are placed within national newspapers, magazines and digital platforms to cost-effectively target tightly defined audiences in a meaningful way.
We help our clients create awareness, generate sales and engage with target audiences through content they’ll love in trusted editorial environments.
With themes and sectors ranging from art lovers to agriculture; brides-to-be to businesspeople; fitness fans to foodies, and many more: Hurst Media Company’s content gets brands, products and services noticed by consumers.
About the Role:
Reporting to the Media Manager, Media Consultants are new business development professionals who generate leads and sell content marketing solutions from our media partners and across a variety of themes and sectors, to grow our loyal client base.
Key Responsibilities:
- Lead Generation – Utilize different tools and industry resources to generate and qualify new leads in line with our content marketing calendar.
- Canvassing – Proactively engage and start new conversations with qualified prospects by telephone, email and LinkedIn, whilst navigating company CRM and adhering to GDPR and data privacy best practices.
- New Business Development – Sell trusted advertising and content marketing solutions in print and online from a variety of different media partners and platforms.
- Customer Relationship Management (CRM) – Input and maintain accurate records of all lead generation, canvassing, new business communications, conversations and pipelines.
- Trusted Advice – Understand prospects marketing objectives and conduct due diligence to recommend suitable content marketing campaign options.
- Industry Knowledge – Continuously develop understanding of press and digital channels, themes, sectors and regularly attend training to stay up to date with the latest trends and insights.
- Department Liaison – Regular communication with production, admin, marketing and finance teams to ensure accurate and timely delivery of campaigns.
- Client Retention – Demonstrate excellent customer service with ongoing/post publication follow-up and nurture new client relationships to encourage repeat business and future account management.
- Targets – Achieve and exceed company Key Performance Indicators (KPIs), including weekly call time, sales profit, cross selling, lead gen and CRM interactions.
Candidate Qualities:
- Strong communication.
- Articulate with professional phone manner.
- Organised with good time management skills.
- Ability to work independently and within a team.
- Industry knowledge of press and/or digital and/or OOH and/or broadcast media.
- Understanding of sales, marketing and advertising.
- Familiarity with CRM systems.
Experience (non-essential):
- Track record of sales performance.
- Degree or formal training in marketing.
- Background in Sales, Telesales, Retail, Hospitality or Customer Service.
Benefits:
- Ongoing Training and Coaching
- 29-days Annual Holiday
- Birthday Off
- Health insurance
- Dental & Optical Cover
- Cycle to Work Scheme
- Seasonal Bonuses
- Monthly Work Events
- Company Phone / Laptop
- Fresh Fruit & Refreshments
