Digital Marketing Manager - Jewellery Brand
5 days a week from a Central London Office
**Exciting opportunity for a Digital Marketing Manager to join a growing personalised jewellery brand in London!**
Hurley Burley sells beautiful personalised jewellery & accessories at affordable prices, through our DTC website as well as on marketplaces like Not on the High Street and Etsy. You’ll be part of a small, collaborative team in our office in Farringdon.
This role will be responsible for managing and growing the website and brand. Core responsibilities will be on leading and implementing the marketing calendar, managing paid agencies as well as a small internal marketing & ecommerce team, and looking for new opportunities to drive growth in the personalised jewellery category.
About the role:
- Own and drive the digital marketing strategy across all channels including PPC, Paid Social, SEO, Website, Email and social media
- Manage the external digital marketing agencies for PPC, Paid Social & SEO, monitoring performance, budgets, and impact
- Manage the Marketing Executive and drive the overarching strategy - as well as tracking growth - for owned channels, primarily email and organic social
- Plan and deliver seasonal campaigns around key gifting moments, especially Christmas, Mother’s Day, Valentine’s Day, Father’s Day, weddings, and christenings
- Manage the DTC Shopify website and content, liaising with the photography team to refresh photographs where relevant, and overseeing the continual improvement of listings and merchandising of collections
- Work closely with the web development agency to drive improvements on the website and optimise conversion and the user experience
- Collaborate with internal teams on product launches, promotions, and brand campaigns
- Take responsibility for weekly marketing reporting and tracking
- Stay ahead of ecommerce trends, competitor activity, and emerging digital opportunities to support continued brand growth
About You:
- +3 years working in digital marketing, ecommerce, or growth marketing
- Experience in a consumer, retail, fashion, jewellery, gifting, or lifestyle brand
- Experience managing external agencies for paid media
- A commercial mindset with the ability to balance creativity and performance
- A hands‑on attitude, showing keenness to experiment with creatives, implement A/B testing via meta and Klaviyo, and drive results
- Experience managing a Shopify website is highly desirable
- Previous experience working with marketplaces would be ideal (NOTHS, Etsy, Amazon)
- Strong SEO knowledge
What we offer:
- The opportunity to have genuine ownership and take on responsibility, driving meaningful impact within an independent brand
- A creative, collaborative environment where new ideas are encouraged
- Exposure across all areas of a growing business from ecommerce, brand building, and customer experience, to operations and production
