At a Glance
- Tasks: Lead digital marketing strategies and manage campaigns for a trendy jewellery brand.
- Company: Join a growing personalised jewellery brand in the heart of London.
- Benefits: Gain ownership, work in a creative environment, and enjoy exposure across all business areas.
- Other info: Ideal for those passionate about fashion and eager to innovate.
- Why this job: Make a real impact in a collaborative team while driving brand growth.
- Qualifications: 3+ years in digital marketing with experience in ecommerce and agency management.
The predicted salary is between 37800 - 46200 £ per year.
Exciting opportunity for a Digital Marketing Manager to join a growing personalised jewellery brand in London! Hurley Burley sells beautiful personalised jewellery & accessories at affordable prices, through our DTC website as well as on marketplaces like Not on the High Street and Etsy. You’ll be part of a small, collaborative team in our office in Farringdon. This role will be responsible for managing and growing the website and brand.
Core responsibilities:
- Own and drive the digital marketing strategy across all channels including PPC, Paid Social, SEO, Website, Email and social media
- Manage the external digital marketing agencies for PPC, Paid Social & SEO, monitoring performance, budgets, and impact
- Manage the Marketing Executive and drive the overarching strategy - as well as tracking growth - for owned channels, primarily email and organic social
- Plan and deliver seasonal campaigns around key gifting moments, especially Christmas, Mother’s Day, Valentine’s Day, Father’s Day, weddings, and christenings
- Manage the DTC Shopify website and content, liaising with the photography team to refresh photographs where relevant, and overseeing the continual improvement of listings and merchandising of collections
- Work closely with the web development agency to drive improvements on the website and optimise conversion and the user experience
- Collaborate with internal teams on product launches, promotions, and brand campaigns
- Take responsibility for weekly marketing reporting and tracking
- Stay ahead of ecommerce trends, competitor activity, and emerging digital opportunities to support continued brand growth
About You:
- +3 years working in digital marketing, ecommerce, or growth marketing
- Experience in a consumer, retail, fashion, jewellery, gifting, or lifestyle brand
- Experience managing external agencies for paid media
- A commercial mindset with the ability to balance creativity and performance
- A hands-on attitude, showing keenness to experiment with creatives, implement A/B testing via meta and Klaviyo, and drive results
- Experience managing a Shopify website is highly desirable
- Previous experience working with marketplaces would be ideal (NOTHS, Etsy, Amazon)
- Strong SEO knowledge
What we offer:
- The opportunity to have genuine ownership and take on responsibility, driving meaningful impact within an independent brand
- A creative, collaborative environment where new ideas are encouraged
- Exposure across all areas of a growing business from ecommerce, brand building, and customer experience, to operations and production
Digital Marketing Manager employer: Hurley Burley
Hurley Burley is an exceptional employer that fosters a creative and collaborative work culture, allowing you to take genuine ownership of your role as a Digital Marketing Manager. Located in the vibrant heart of Central London, you'll have the opportunity to make a meaningful impact within a growing personalised jewellery brand while enjoying exposure across various business areas. With a focus on employee growth and innovation, this role offers a unique chance to thrive in a supportive environment that values new ideas and encourages professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hurley Burley and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hurley Burley are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hurley Burley on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hurley Burley. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hurley Burley. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hurley Burley:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hurley Burley’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hurley Burley
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hurley Burley will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hurley Burley, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
