At a Glance
- Tasks: Lead our digital marketing strategy and drive online revenue growth through paid search and analytics.
- Company: Join Hunza G, a generational swimwear brand with a rich heritage and global presence.
- Benefits: Competitive salary, creative environment, and the chance to shape a culturally resonant brand.
- Other info: Dynamic role with opportunities for creativity and professional growth in a thriving company.
- Why this job: Be at the forefront of digital marketing, making impactful decisions that drive brand success.
- Qualifications: 4+ years in digital marketing, strong analytical skills, and proficiency in Google Ads and GA4.
The predicted salary is between 40000 - 50000 € per year.
About the role: We are looking for a hands-on, commercially minded Digital Marketing expert to take full ownership of our paid digital activity. This is an in-house role with no agency support. You'll be the go-to expert across paid search, affiliate marketing, and data analytics, playing a central role in driving online revenue growth for Hunza G.
Key responsibilities:
- Paid Search: 50%
- Manage all Google Ads activity across Search, Performance Max (PMAX), and AI Max campaigns
- Own the strategy, structure, and day-to-day execution of paid search, from keyword management to ad copy and bidding
- Take full accountability for budget management and pacing, ensuring efficient spend against revenue targets
- Continuously test and iterate - ad copy, landing pages, audience signals, bidding strategies
- Stay ahead of Google's evolving product suite and proactively adopt relevant new features
- Report on performance with a clear view of ROAS, CoS, CPA, and contribution to overall revenue
- Analytics & Data: 25%
- Build, maintain, and iterate on daily performance dashboards across all digital channels
- Own the consolidation and interpretation of marketing and e-commerce data, identifying trends and flagging opportunities or risks
- Understanding of all Paid/Organic drivers for performance
- Act as super user across Google Ads, GA4, Shopify, and affiliate platforms - with Meta ads access also likely
- Produce regular reporting for senior stakeholders, translating performance data into clear business language
- Maintain and develop Excel/Google Sheets models and reporting tools
- Experience with Marketing Mix Modelling (MMM)
- Affiliate Marketing: 20%
- Manage the full affiliate programme lifecycle: recruitment, activation, optimisation, and reporting
- Negotiate directly with publishers on placement fees, commission rates, and promotional activity
- Conduct regular audits of the publisher base to assess quality, incrementality, and brand alignment
- Manage the bookings calendar and coordinate affiliate activity with wider trading plans
- Own validation processes - reviewing and approving transactions in line with programme rules
- Manage the affiliate budget with accountability for ROI and cost efficiency, along with reporting
- Experience with other platforms (AWIN, Rakuten, Partnerize, or similar) is equally welcome
- Digital Development: 5%
- Confident working within Google Tag Manager (GTM)
- Understanding of cookie-based tracking, pixel implementation, and consent frameworks
- Ability to QA tracking setups and identify discrepancies between platforms
- Comfortable liaising with developers when technical changes are required, with enough knowledge to brief accurately and spot issues
About you:
- ~4+ years of digital marketing experience, ideally with significant time spent agency-side or in-house.
- ~ A strong analytical mindset with the ability to move between data and strategy with ease
- ~ Highly proficient in Google Ads, GA4, Shopify, and at least one affiliate platform
- ~ Comfortable owning budgets and being held accountable for performance outcomes
Why Join Hunza G
Hunza G is building a generational swimwear brand, powered by timeless design and truly inclusive product. With over four decades of heritage and a rapidly growing global footprint, we are building a brand that is both timeless and culturally resonant. This role sits at the intersection of creative vision and operational excellence, shaping how the brand shows up at every touchpoint, in every market.
Performance Marketing Manager - Digital employer: Hunza G
Hunza G is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity meets operational excellence. As a Performance Marketing Manager, you will have the opportunity to take full ownership of impactful digital marketing strategies, driving significant online revenue growth while benefiting from a supportive environment that encourages professional development and innovation. With a commitment to timeless design and a rapidly expanding global presence, Hunza G offers a unique chance to contribute to a brand that resonates culturally and leaves a lasting legacy.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager - Digital
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past work in digital marketing. This will help you stand out and demonstrate your expertise in areas like Google Ads and analytics.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own questions ready. Make sure to highlight your experience with paid search and data analytics, as these are key for the role at Hunza G.
✨Tip Number 4
Apply directly through our website! It shows you're genuinely interested in the role and makes it easier for us to find your application. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Performance Marketing Manager - Digital
Some tips for your application 🫡
Show Your Passion for Digital Marketing:When writing your application, let your enthusiasm for digital marketing shine through! We want to see how your experience aligns with our needs, especially in paid search and analytics. Share specific examples of campaigns you've managed and the results you've achieved.
Be Data-Driven:Since this role is all about performance, make sure to highlight your analytical skills. Talk about how you've used data to drive decisions in past roles. We love numbers, so include metrics that showcase your impact on revenue growth and campaign performance!
Tailor Your Application:Don’t just send a generic CV and cover letter. Take the time to tailor your application to Hunza G and the specific role. Mention our brand values and how you can contribute to our mission. We appreciate candidates who do their homework!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows us you're serious about joining our team at Hunza G!
How to prepare for a job interview at Hunza G
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your knowledge of Google Ads, GA4, and affiliate marketing platforms. Be ready to discuss specific campaigns you've managed, the strategies you employed, and the results you achieved. This will show that you're not just familiar with the tools, but that you can leverage them effectively.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical mindset by discussing how you've used data to drive decisions in past roles. Bring examples of performance dashboards you've built or reports you've created, and be ready to explain how you interpreted the data to identify trends or opportunities.
✨Be Ready to Discuss Budget Management
Since this role involves owning budgets and being accountable for performance outcomes, come prepared with examples of how you've managed budgets in the past. Talk about how you ensured efficient spend against revenue targets and any challenges you faced along the way.
✨Understand the Brand and Its Market
Do your homework on Hunza G and its swimwear market. Understand their brand values and how they position themselves in the industry. This will help you tailor your responses to align with their vision and demonstrate your genuine interest in contributing to their growth.
