At a Glance
- Tasks: Lead our digital marketing strategy and drive online revenue growth through paid search and analytics.
- Company: Join a globally recognised FMCG brand with a focus on innovation and inclusivity.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Work in a creative and operationally excellent team, making a real impact.
- Why this job: Be at the forefront of digital marketing, shaping a generational swimwear brand.
- Qualifications: 4+ years in digital marketing, strong analytical skills, and proficiency in Google Ads and GA4.
The predicted salary is between 45000 - 55000 € per year.
About the role: We are looking for a hands-on, commercially minded Digital Marketing expert to take full ownership of our paid digital activity. This is an in-house role with no agency support. You'll be the go-to expert across paid search, affiliate marketing, and data analytics, playing a central role in driving online revenue growth for Hunza G.
Key responsibilities:
- Paid Search: 50%
- Manage all Google Ads activity across Search, Performance Max (PMAX), and AI Max campaigns
- Own the strategy, structure, and day-to-day execution of paid search, from keyword management to ad copy and bidding
- Take full accountability for budget management and pacing, ensuring efficient spend against revenue targets
- Continuously test and iterate - ad copy, landing pages, audience signals, bidding strategies
- Stay ahead of Google's evolving product suite and proactively adopt relevant new features
- Report on performance with a clear view of ROAS, CoS, CPA, and contribution to overall revenue
- Analytics & Data: 25%
- Build, maintain, and iterate on daily performance dashboards across all digital channels
- Own the consolidation and interpretation of marketing and e-commerce data, identifying trends and flagging opportunities or risks
- Understanding of all Paid/Organic drivers for performance
- Act as super user across Google Ads, GA4, Shopify, and affiliate platforms - with Meta ads access also likely
- Produce regular reporting for senior stakeholders, translating performance data into clear business language
- Maintain and develop Excel/Google Sheets models and reporting tools
- Experience with Marketing Mix Modelling (MMM)
- Affiliate Marketing: 20%
- Manage the full affiliate programme lifecycle: recruitment, activation, optimisation, and reporting
- Negotiate directly with publishers on placement fees, commission rates, and promotional activity
- Conduct regular audits of the publisher base to assess quality, incrementality, and brand alignment
- Manage the bookings calendar and coordinate affiliate activity with wider trading plans
- Own validation processes - reviewing and approving transactions in line with programme rules
- Manage the affiliate budget with accountability for ROI and cost efficiency, along with reporting
- Experience with other platforms (AWIN, Rakuten, Partnerize, or similar) is equally welcome
- Digital Development: 5%
- Confident working within Google Tag Manager (GTM)
- Understanding of cookie-based tracking, pixel implementation, and consent frameworks
- Ability to QA tracking setups and identify discrepancies between platforms
- Comfortable liaising with developers when technical changes are required, with enough knowledge to brief accurately and spot issues
About you:
- ~4+ years of digital marketing experience, ideally with significant time spent agency-side or in-house.
- ~ A strong analytical mindset with the ability to move between data and strategy with ease
- ~ Highly proficient in Google Ads, GA4, Shopify, and at least one affiliate platform
- ~ Comfortable owning budgets and being held accountable for performance outcomes
Why Join Hunza G
Hunza G is building a generational swimwear brand, powered by timeless design and truly inclusive product. With over four decades of heritage and a rapidly growing global footprint, we are building a brand that is both timeless and culturally resonant. This role sits at the intersection of creative vision and operational excellence, shaping how the brand shows up at every touchpoint, in every market.
Performance Marketing Manager at a worldwide FMCG brand employer: Hunza G
Hunza G is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity meets operational excellence. As a Performance Marketing Manager, you will have the opportunity to take full ownership of impactful digital marketing strategies, driving significant online revenue growth while benefiting from a supportive environment that encourages professional development and innovation. With a strong emphasis on employee growth and a commitment to building a generational brand, Hunza G offers a unique chance to make a meaningful impact in the fast-paced world of FMCG.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager at a worldwide FMCG brand
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past work in digital marketing. Highlight your successes with paid search and analytics to grab attention during interviews.
✨Tip Number 3
Prepare for the interview by researching Hunza G and their marketing strategies. Be ready to discuss how you can drive online revenue growth and what innovative ideas you can bring to the table.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Hunza G team.
We think you need these skills to ace Performance Marketing Manager at a worldwide FMCG brand
Some tips for your application 🫡
Show Your Passion for Digital Marketing:When you’re writing your application, let your enthusiasm for digital marketing shine through! We want to see that you’re not just ticking boxes but genuinely excited about the role and how you can contribute to our team.
Be Specific About Your Experience:Make sure to highlight your relevant experience in paid search, affiliate marketing, and data analytics. We love details, so share specific examples of campaigns you've managed and the results you achieved. Numbers speak volumes!
Tailor Your Application:Don’t send a generic application! Take the time to tailor your CV and cover letter to reflect the skills and experiences mentioned in the job description. Show us how your background aligns with what we’re looking for at Hunza G.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Hunza G
✨Know Your Numbers
Make sure you’re well-versed in key performance metrics like ROAS, CPA, and CoS. Be ready to discuss how you've used these metrics in past roles to drive revenue growth. This shows that you understand the financial side of digital marketing and can take ownership of budgets.
✨Showcase Your Analytical Skills
Prepare examples of how you've built and maintained performance dashboards or reports. Highlight your experience with tools like Google Analytics and Excel. Being able to translate complex data into actionable insights is crucial for this role, so come armed with specific instances where your analysis made a difference.
✨Demonstrate Your Hands-On Experience
Since this role requires a hands-on approach, be ready to discuss your direct experience with Google Ads, affiliate marketing, and any other relevant platforms. Share specific campaigns you've managed, what strategies you implemented, and the results you achieved. This will show that you can hit the ground running.
✨Stay Ahead of Trends
Familiarise yourself with the latest trends in digital marketing, especially around Google’s evolving product suite. Be prepared to discuss how you’ve adapted to changes in the industry and how you plan to stay ahead. This demonstrates your proactive mindset and commitment to continuous improvement.
