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- Tasks: Lead and optimise paid digital marketing strategies to drive online revenue growth.
- Company: Join Hunza G, a generational swimwear brand with a rich heritage.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Be part of a dynamic team focused on innovation and inclusivity.
- Why this job: Shape the future of a culturally resonant brand while driving impactful marketing strategies.
- Qualifications: 4+ years in digital marketing, strong analytical skills, and proficiency in Google Ads.
The predicted salary is between 50000 - 60000 £ per year.
About the role: We are looking for a hands-on, commercially minded Digital Marketing expert to take full ownership of our paid digital activity. This is an in-house role with no agency support. You'll be the go-to expert across paid search, affiliate marketing, and data analytics, playing a central role in driving online revenue growth for Hunza G.
Key responsibilities:
- Paid Search: 50%
- Manage all Google Ads activity across Search, Performance Max (PMAX), and AI Max campaigns
- Own the strategy, structure, and day-to-day execution of paid search, from keyword management to ad copy and bidding
- Take full accountability for budget management and pacing, ensuring efficient spend against revenue targets
- Continuously test and iterate - ad copy, landing pages, audience signals, bidding strategies
- Stay ahead of Google's evolving product suite and proactively adopt relevant new features
- Report on performance with a clear view of ROAS, CoS, CPA, and contribution to overall revenue
- Analytics & Data: 25%
- Build, maintain, and iterate on daily performance dashboards across all digital channels
- Own the consolidation and interpretation of marketing and e-commerce data, identifying trends and flagging opportunities or risks
- Understanding of all Paid/Organic drivers for performance
- Act as super user across Google Ads, GA4, Shopify, and affiliate platforms - with Meta ads access also likely
- Produce regular reporting for senior stakeholders, translating performance data into clear business language
- Maintain and develop Excel/Google Sheets models and reporting tools
- Experience with Marketing Mix Modelling (MMM)
- Affiliate Marketing: 20%
- Manage the full affiliate programme lifecycle: recruitment, activation, optimisation, and reporting
- Negotiate directly with publishers on placement fees, commission rates, and promotional activity
- Conduct regular audits of the publisher base to assess quality, incrementality, and brand alignment
- Manage the bookings calendar and coordinate affiliate activity with wider trading plans
- Own validation processes - reviewing and approving transactions in line with programme rules
- Manage the affiliate budget with accountability for ROI and cost efficiency, along with reporting
- Experience with other platforms (AWIN, Rakuten, Partnerize, or similar) is equally welcome
- Digital Development: 5%
- Confident working within Google Tag Manager (GTM)
- Understanding of cookie-based tracking, pixel implementation, and consent frameworks
- Ability to QA tracking setups and identify discrepancies between platforms
- Comfortable liaising with developers when technical changes are required, with enough knowledge to brief accurately and spot issues
About you:
4+ years of digital marketing experience, ideally with significant time spent agency-side or in-house. A strong analytical mindset with the ability to move between data and strategy with ease. Highly proficient in Google Ads, GA4, Shopify, and at least one affiliate platform. Comfortable owning budgets and being held accountable for performance outcomes.
Why Join Hunza G:
Hunza G is building a generational swimwear brand, powered by timeless design and truly inclusive product. With over four decades of heritage and a rapidly growing global footprint, we are building a brand that is both timeless and culturally resonant. This role sits at the intersection of creative vision and operational excellence, shaping how the brand shows up at every touchpoint, in every market.
Performance Marketing Lead employer: Hunza G
Contact Detail:
Hunza G Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past work in digital marketing. This is your chance to demonstrate your expertise in Google Ads and analytics, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own ready. Dive deep into Hunza G’s brand values and think about how your experience aligns with their goals. We want to see your passion!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Hunza G.
We think you need these skills to ace Performance Marketing Lead
Some tips for your application 🫡
Show Your Passion for Digital Marketing: When you’re writing your application, let your enthusiasm for digital marketing shine through! We want to see that you’re not just ticking boxes but genuinely excited about the role and how you can contribute to our team.
Tailor Your Experience: Make sure to highlight your relevant experience in paid search, affiliate marketing, and data analytics. We love seeing specific examples of how you've driven online revenue growth in your previous roles, so don’t hold back!
Be Data-Driven: Since this role is all about analytics, include any metrics or KPIs you've worked with in your application. Show us how you’ve used data to inform your strategies and decisions – we’re all about that analytical mindset!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Hunza G!
How to prepare for a job interview at Hunza G
✨Know Your Numbers
Make sure you’re well-versed in key performance metrics like ROAS, CPA, and CoS. Be ready to discuss how you've used these metrics in past roles to drive revenue growth and optimise campaigns.
✨Showcase Your Analytical Skills
Prepare examples of how you've built and maintained performance dashboards or reports. Highlight your experience with tools like Google Ads, GA4, and Excel, and be ready to explain how you’ve turned data into actionable insights.
✨Demonstrate Your Strategic Thinking
Think about specific strategies you've implemented in paid search or affiliate marketing. Be prepared to discuss your approach to keyword management, ad copy testing, and budget allocation, showcasing your hands-on experience.
✨Stay Ahead of Trends
Research the latest trends in digital marketing, especially around Google’s evolving product suite. Show that you’re proactive about adopting new features and techniques that can enhance campaign performance.