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- Tasks: Lead digital marketing efforts, managing paid search and affiliate programmes to drive online revenue.
- Company: Join Hunza G, a generational swimwear brand with a rich heritage and global presence.
- Benefits: Competitive salary, creative environment, and the chance to shape a culturally resonant brand.
- Other info: Dynamic role with opportunities for creativity and professional development.
- Why this job: Be at the forefront of digital marketing, making impactful decisions that drive growth.
- Qualifications: 4+ years in digital marketing, strong analytical skills, and proficiency in key platforms.
The predicted salary is between 40000 - 50000 £ per year.
We are looking for a hands-on, commercially minded Digital Marketing expert to take full ownership of our paid digital activity. This is an in-house role with no agency support. You'll be the go-to expert across paid search, affiliate marketing, and data analytics, playing a central role in driving online revenue growth for Hunza G.
Key responsibilities:
- Paid Search: 50%
- Manage all Google Ads activity across Search, Performance Max (PMAX), and AI Max campaigns.
- Own the strategy, structure, and day-to-day execution of paid search, from keyword management to ad copy and bidding.
- Take full accountability for budget management and pacing, ensuring efficient spend against revenue targets.
- Continuously test and iterate - ad copy, landing pages, audience signals, bidding strategies.
- Stay ahead of Google's evolving product suite and proactively adopt relevant new features.
- Report on performance with a clear view of ROAS, CoS, CPA, and contribution to overall revenue.
- Analytics & Data: 25%
- Build, maintain, and iterate on daily performance dashboards across all digital channels.
- Own the consolidation and interpretation of marketing and e-commerce data, identifying trends and flagging opportunities or risks.
- Understanding of all Paid/Organic drivers for performance.
- Act as super user across Google Ads, GA4, Shopify, and affiliate platforms - with Meta ads access also likely.
- Produce regular reporting for senior stakeholders, translating performance data into clear business language.
- Maintain and develop Excel/Google Sheets models and reporting tools.
- Experience with Marketing Mix Modelling (MMM).
- Affiliate Marketing: 20%
- Manage the full affiliate programme lifecycle: recruitment, activation, optimisation, and reporting.
- Negotiate directly with publishers on placement fees, commission rates, and promotional activity.
- Conduct regular audits of the publisher base to assess quality, incrementality, and brand alignment.
- Manage the bookings calendar and coordinate affiliate activity with wider trading plans.
- Own validation processes - reviewing and approving transactions in line with programme rules.
- Manage the affiliate budget with accountability for ROI and cost efficiency, along with reporting.
- Experience with other platforms (AWIN, Rakuten, Partnerize, or similar) is equally welcome.
- Digital Development: 5%
- Confident working within Google Tag Manager (GTM).
- Understanding of cookie-based tracking, pixel implementation, and consent frameworks.
- Ability to QA tracking setups and identify discrepancies between platforms.
- Comfortable liaising with developers when technical changes are required, with enough knowledge to brief accurately and spot issues.
About you:
- ~4+ years of digital marketing experience, ideally with significant time spent agency-side or in-house.
- ~ A strong analytical mindset with the ability to move between data and strategy with ease.
- ~ Highly proficient in Google Ads, GA4, Shopify, and at least one affiliate platform.
- ~ Comfortable owning budgets and being held accountable for performance outcomes.
Why Join Hunza G:
Hunza G is building a generational swimwear brand, powered by timeless design and truly inclusive product. With over four decades of heritage and a rapidly growing global footprint, we are building a brand that is both timeless and culturally resonant. This role sits at the intersection of creative vision and operational excellence, shaping how the brand shows up at every touchpoint, in every market.
Digital Marketing Team Lead employer: Hunza G
Contact Detail:
Hunza G Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Team Lead
✨Tip Number 1
Network like a pro! Reach out to people in the digital marketing space, especially those who work at Hunza G or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in paid search and analytics. This will not only demonstrate your expertise but also give you something tangible to discuss during interviews.
✨Tip Number 3
Prepare for the interview by brushing up on the latest trends in digital marketing. Be ready to discuss how you would tackle specific challenges at Hunza G, especially around budget management and performance optimisation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Hunza G.
We think you need these skills to ace Digital Marketing Team Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Digital Marketing Team Lead role. Highlight your expertise in Google Ads, data analytics, and affiliate marketing to show us you’re the perfect fit!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your experience aligns with our goals at Hunza G. Be genuine and let your personality come through!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements and metrics. We love numbers, so if you’ve improved ROAS or managed significant budgets, make sure to shout about it!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Hunza G
✨Know Your Digital Marketing Inside Out
Make sure you brush up on all things digital marketing, especially Google Ads and analytics tools like GA4. Be ready to discuss your past campaigns, what worked, what didn’t, and how you adapted your strategies based on data.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical mindset by discussing specific examples where you've used data to drive decisions. Bring along any performance dashboards or reports you've created to show your ability to interpret data and identify trends.
✨Be Ready to Talk Budget Management
Since this role involves owning budgets, be prepared to discuss your experience with budget management. Share examples of how you've efficiently allocated spend to meet revenue targets and how you’ve handled any challenges that arose.
✨Familiarise Yourself with Affiliate Marketing
Understand the ins and outs of affiliate marketing, including recruitment and optimisation strategies. Be ready to discuss how you've negotiated with publishers and managed affiliate programmes in the past.