Commercial Brand Strategist Diaceutics Edinburgh Hybrid...

This is a hybrid role for Northern Ireland employees (2-3 days per week in the office) and fully remote for elsewhere in the UK. A waiting list may be compiled for similar future positions that may arise within the next 12 months. Connect with us to be notified of any future positions in the department you are interested in.

At Diaceutics we believe that every patient should have access to the right treatment at the right time. We provide the world’s leading pharmaceutical companies with an end-to-end solution for the launch of precision medicine diagnostics enabled by DXRX – The Diagnostic Network®. DXRX is the world’s first diagnostic commercialization platform for precision medicine, integrating multiple pipelines of real-world diagnostic testing data from a global network of laboratories.

This position requires an exceptional individual who effortlessly blends analytical thinking, commercial acumen, life science and creative genius. The Commercial Brand Strategist will work with the VP of Marketing and other key stakeholders across the business to define, execute and continuously shape brand strategy and positioning for the group.

• Strategy: Work with the VP of Marketing to develop a 12‑24‑36 month planning cycle, including brand building strategies to present Diaceutics differentiated position. Curate an “always on” integrated marketing plan aligned to the Insight & Engagement Solutions and Scientific & Advisory Services business units to drive market awareness and engagement. Maintain an up‑to‑date understanding of data and engagement offering, DXRX platform, and Scientific and Advisory Services as well as customer strategies and challenges. Develop and maintain the brand architecture, corporate and service positioning/messaging structure across Diaceutics, including governance of brand guidelines, TOV and creative platform. Establish innovative brand marketing angles to connect Diaceutics solutions to the mass market opportunity. Develop campaign ideas that focus on applied expertise and proof of impact, including use cases, case studies, testimonials, policy alignment, research papers and more. Routine research on customers, markets and competitors and share insights with the wider business. Partner with the Senior Director of Growth Marketing on go‑to‑market brand strategies and campaign reporting. Develop brand marketing planning, alignment and progress meetings with key stakeholders across the business; overall project management responsibility. Work with third‑party agencies to bring the brand and marketing strategy to life. Budget responsibility in line with organisational policy and procedures.
• Marketing Communications and Omni Channel Management: Develop relationships with preferred partners including influencers, trade media and industry associations. Create and maintain a marketing content calendar covering all collateral for all channels. Support planning, implementation and evaluation of Diaceutics attendance and speaking opportunities at external and owned events. Establish a channel development programme covering agency identification, content partners, digital and tech stack development, lead management and nurturing plans, events strategy, evaluation and ROI modelling.
• Customer Relationship Management: Oversee management of accurate databases for customers and prospects using company systems. Build relationships with existing and prospective customers to achieve annual targets.
• Evaluation: Prepare and deliver reports outlining progress against marketing and corporate KPIs. Adapt plans based on market, company, customer insights and evaluation.
• Leadership: Collaborate across the wider marketing team and supervise day‑to‑day activities. Create personal development and mentoring plans.

• Education – Bachelor’s Degree in marketing, science or a commercial field (Masters preferred).
• Experience: 10 years’ professional marketing experience, including a minimum of 5 years in a healthcare, medical device, diagnostic or pharma consulting background. Minimum of 7 years’ experience building brands and brand strategy from initiation to launch within a B2B life sciences organization. Minimum of 5 years’ leadership experience of a high‑performing team. Significant demonstrable experience in market planning and GTM process, including market research, digital marketing, content strategies and other traditional marketing tactics. Proven experience in budget management, cost projecting and expenditure review. Proven track record in working to targets and activating teams to realise strategic goals.

• People skills: ability to work across multifunctional teams and drive growth.
• Customer Service/External Impact: strong awareness of customer relationships and communication with external stakeholders.
• Decision‑Making: authoritative yet strategic, initiative and initiative-driven.
• Initiative and Independence: goal‑oriented, resilient, with strong planning and scheduling.

We hire smart, fun people who care about our mission and about each other. We are an equal opportunities employer and we welcome applications from all suitably qualified persons.