At a Glance
- Tasks: Drive B2B lead generation and optimise campaigns for maximum impact.
- Company: Join a growing Managed Service Provider delivering cutting-edge IT solutions.
- Benefits: Competitive salary, bonus, private healthcare, and ongoing training.
- Other info: Collaborative environment with excellent career development opportunities.
- Why this job: Take ownership of impactful campaigns and drive real revenue growth.
- Qualifications: Experience in B2B lead generation and a data-driven mindset.
The predicted salary is between 32000 - 32000 £ per year.
We're working with a well-established, growing Managed Service Provider that delivers cutting-edge IT, cloud and network solutions to UK businesses. They're now looking to hire a Campaign / Demand Marketing Executive to join their marketing function and take real ownership of B2B lead generation and campaign performance.
The Opportunity
This role sits at the heart of marketing and sales alignment. You'll be responsible for driving pipeline growth through data-led, multi-channel campaigns, focusing on lead generation, nurturing and conversion optimisation. This is not a content-heavy role, instead you'll focus on how campaigns perform, how leads move through the funnel, and how marketing activity translates into revenue.
Key Responsibilities
- Plan and execute B2B demand generation campaigns targeting key accounts and sectors
- Optimise campaigns across multiple channels to increase lead volume, quality and conversion rates
- Work closely with sales to align campaigns with sales pipeline, lifecycle stages and commercial objectives
- Own lead management processes, from initial capture through to handover and tracking conversion
- Analyse campaign performance data and identify ways to improve ROI and pipeline contribution
- Apply Account-Based Marketing and targeted outreach strategies
- Build and maintain reporting dashboards to track leads, pipeline and campaign effectiveness
- Continuously test, refine and optimise targeting, messaging and channel performance
- Ensure marketing activity supports revenue growth, not just engagement metrics
What We're Looking For
- Proven experience in B2B lead generation / demand generation / campaign management
- Strong understanding of sales funnels, lead lifecycle and conversion optimisation
- Experience working closely with sales teams and tracking pipeline impact
- Data-driven mindset with the ability to interpret campaign performance metrics
- Background in technology, IT services, SaaS or MSP environments (highly desirable)
- Experience with CRM and marketing automation platforms
- Ability to optimise campaigns, rather than just execute them
- Commercial awareness and focus on revenue outcomes
What's On Offer
- Competitive salary + bonus
- Private healthcare
- Pension scheme
- Ongoing training and career development
- Collaborative, growth-focused environment
If you are interested in this position please click 'apply'.
Campaign / Lead Generation Marketing Executive - Cirencester employer: Hunter Selection
Join a dynamic Managed Service Provider in Cirencester, where you'll thrive in a collaborative and growth-focused environment. With a competitive salary, private healthcare, and ongoing training opportunities, this role offers the chance to take ownership of impactful B2B lead generation campaigns while aligning closely with sales to drive revenue growth. Experience a culture that values data-driven decision-making and supports your professional development in the fast-paced IT sector.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign / Lead Generation Marketing Executive - Cirencester
✨Tip Number 1
Get to know the company inside out! Research their campaigns, values, and recent news. This will help you tailor your approach and show them you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral.
✨Tip Number 3
Prepare for the interview by practising common questions related to B2B lead generation and campaign management. Use specific examples from your experience to demonstrate your skills and how they align with the role.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your interest can keep you top of mind and show your enthusiasm for the position.
We think you need these skills to ace Campaign / Lead Generation Marketing Executive - Cirencester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role. Highlight your experience in B2B lead generation and campaign management, as these are key for us. Use specific examples that show how you've driven pipeline growth in previous roles.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Tell us why you're passionate about demand generation and how your skills align with our needs. Be sure to mention any experience you have with sales alignment and data-driven campaigns.
Showcase Your Data Skills:Since we’re all about optimising campaigns, make sure to highlight your data analysis skills. Share examples of how you've used metrics to improve campaign performance and ROI in past positions.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Hunter Selection
✨Know Your Numbers
Make sure you come prepared with specific metrics from your past campaigns. Be ready to discuss how you increased lead volume, improved conversion rates, or optimised ROI. This shows you’re data-driven and understand the importance of performance in marketing.
✨Align with Sales
Since this role involves close collaboration with sales teams, brush up on how marketing aligns with sales pipelines. Be prepared to discuss strategies you've used to ensure that campaigns support sales objectives and how you’ve tracked their impact on revenue.
✨Showcase Your Campaigns
Bring examples of successful B2B demand generation campaigns you’ve managed. Highlight what channels you used, how you targeted key accounts, and the results achieved. This will demonstrate your hands-on experience and ability to drive pipeline growth.
✨Ask Insightful Questions
Prepare thoughtful questions about the company’s current marketing strategies and challenges. This not only shows your interest but also gives you insight into how you can contribute to their goals, especially in optimising campaigns and improving lead management processes.
